Is marketing yet another industry that will become disrupted due to technological innovations?

robot sitting on a chair

Whether it’s chatbots, automated product recommendations, or ride-share apps, AI in marketing is more prevalent than ever. Such data-driven approaches to marketing raise some important questions. 

How much does AI pervade our lives and our purchasing decisions?

How much do we trust AI and how persuasive is it? 

In this episode of Think: Business Futures, presenter Stefan Posthuma chats to Marketing Professor Ashish Sinha and Marketing Assistant Professor TaeWoo Kim from the UTS Business School about the prevalence of AI in the marketing sector and what we can expect in the future.  

LISTEN > Will AI replace marketing jobs? | 2 August 2022 | 29 min

GUEST BIOS

Ashish Sinha is a Professor of Marketing at the UTS Business School. See Ashish’s bio on UTS experts.

TaeWoo Kim is an Assistant Professor of Marketing at the UTS Business School. See TaeWoo’s bio on UTS experts.

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Think: Business Futures is produced by 2SER in partnership with UTS Business School.