Our people

Centre PhD and postgraduate candidates and affiliate members

Use the buttons to expand or collapse the section.

• Centre PhD and postgraduate candidates

  Rao Natasha Ali
  Centre PhD Candidate
  Rao Natasha’s research explores the role of misinformation in shaping consumer perceptions and decision‑making in electric vehicle (EV) adoption. Her work critically examines how widely used adoption frameworks - including the Diffusion of Innovation, Technology Acceptance Model, Theory of Planned Behaviour, Theory of Reasoned Action, and Consumer Perceived Value - are fundamentally shaped by information dynamics. Her research investigates how misinformation can distort perceived risks and benefits, erode trust, and slow the uptake of clean technologies.

  Giles Gunesekera
  Centre PhD Candidate
  Giles’ research focuses on affordable housing for marginalised communities, with a particular emphasis on scalable, community‑led models that support Indigenous peoples, people with disabilities, migrant and refugee women, single mothers, essential workers, and others experiencing housing insecurity. His work examines how impact investing, blended capital, and culturally safe approaches can address structural inequities by positioning sustainable housing as justice infrastructure.

  Sitti Salam
  Centre Postgraduate Candidate
  Sitti’s professional background spans behavioural marketing, policy‑relevant research, and international project management, with experience authoring whitepapers and industry reports that have informed policy discussions across Association of Southeast Asian Nations (ASEAN). She has applied behavioural insights in real‑world contexts including mental health technology, financial decision‑making, and consumer markets, integrating perspectives from marketing and behavioural economics.

• Affiliate members

  Dr Abigail Foluké Badejo
  Queensland University of Technology
  Dr Abigail Foluké Badejo is an award-winning Behaviour Change Researcher driven by her core values of Social Justice, Dignity and Equity as well a passion for complex problem-solving for transformative social impact.

  Dr Nadia Zainuddin
  University of Wollongong
  Dr Nadia Zainuddin is a behaviour and social change researcher specialising in how marketing can drive positive social and behavioural outcomes. Her work centres on understanding the lived experiences of marginalised and vulnerable populations – including women, older adults, people with disabilities, Culturally and Linguistically Diverse (CALD) communities, and those in insecure work – to inform policies, programmes, and interventions that enhance wellbeing.