Marketing news

How AI is revolutionising fashion shopping

7 June 2023

How AI is reshaping and revolutionising the online shopping experience.
How AI can affect our decisions

19 October 2020
Why business should offer free trials to existing customers

19 June 2020
Can’t resist splurging on online shopping? Here’s why

25 May 2020
COVID-19 messages need the right cultural fit

9 April 2020
Flour power: how shoppers choose which bread to buy

26 November 2019
Global study reveals most popular marketing metrics

28 August 2019
No appetite for questions at banking code of conduct lunch

26 August 2019
Cashing in on fame

22 August 2019
How to spot a fake review

13 August 2019
To build trust, appeal to the heart as well as the head

2 May 2019
Cultivate an ‘ambidextrous’ mind for entrepreneurial success

5 February 2019

New research shows entrepreneurs who have the greatest success in raising money for their startup have a key...
Meat beefs up men's sexual motivation: study

29 January 2019

Men wanting to beef-up their love lives are drawn to red meat, researchers say.
Do you know the carbon footprint of your food?

17 December 2018

Shoppers greatly underestimate the difference their food choices can make to climate change.
Putting a price on reputation

11 December 2018

New research puts a price on business reputation and explores the trade-off between a good reputation and extra product...
Supersize healthy snacks to stay in shape

14 November 2018

Doubling your portion sizes could be the key to a healthier diet, according to the results of a...
Master of Marketing 2019: Revised and Updated

5 October 2018

The University of Technology is launching a revised and updated Master of Marketing program, available from 2019.
Beefing up: the link between meat and social status

7 September 2018

Eating meat is a symbol of power and status, and those who see themselves as having lower socio-economic...
Sharing purchases on social media can damage your health

31 July 2018

Posting images on social media when we buy new clothes, eat out or purchase the latest gadget may...
Be honest: are your moral standards set in stone?

26 March 2018

New research reveals our moral standards may be more malleable than we think.
How companies can make more money through 'pay as you want'

12 March 2018

There may be altruistic reasons for companies to adopt "pay as you want" pricing, but research shows that...
Consumers look to escapism when sentiment goes south

28 February 2018

Movie demand provides a handy barometer for the economy, and a pointer to the types of business that...
Crowdsourcing can predict new product success

24 November 2017

Evaluating the commercial potential for new product designs is challenging, but new research reveals crowdsourcing could be the...
What really makes a movie a success?

7 November 2017

New research on movie marketing reveals how to pick a box office success.
Calorie counts on menus make a difference

2 November 2017

One the most comprehensive pieces of research into the impact of displaying calories on menus reveals it not...
It doesn't pay to be both useful and novel when crowdfunding

4 October 2017

A study of more than 50,000 Kickstarter proposals has revealed a surprising insight.
Award honours commitment to relevance in marketing science

23 June 2017

Professor Gary Lilien of UTS Business School has won a global award honouring both rigour and relevance in...
Artists profit from pricing strategy

15 August 2016

Studio A, a social enterprise that supports artists living with intellectual disability, has sought the expertise of postgraduate...
And the Oscars winner is…branding

3 March 2016

Each year millions of dollars are spent on the event that is the Academy Awards, both in advertising...
Study focuses on the highs and lows of pricing new products

8 April 2015

Strategists have long recommended that marketers use either “skimming” or “penetration” strategies when pricing new products – exploiting...