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  • How AI is revolutionising fashion shopping

    7 June 2023
    Mobile phone screen displaying retail website for clothing

    How AI is reshaping and revolutionising the online shopping experience.

  • How AI can affect our decisions

    19 October 2020
    Alexa

  • Why business should offer free trials to existing customers

    19 June 2020
    free stuff

  • Can’t resist splurging on online shopping? Here’s why

    25 May 2020
    shopping online

  • COVID-19 messages need the right cultural fit

    9 April 2020
    social distance

  • Flour power: how shoppers choose which bread to buy

    26 November 2019
    bread aisle

  • Global study reveals most popular marketing metrics

    28 August 2019
    metrics

  • No appetite for questions at banking code of conduct lunch

    26 August 2019
    lunch

  • Cashing in on fame

    22 August 2019
    kardashian

  • How to spot a fake review

    13 August 2019
    five stars

  • To build trust, appeal to the heart as well as the head

    2 May 2019
    trust

     

  • Cultivate an ‘ambidextrous’ mind for entrepreneurial success

    5 February 2019
    entrepreneur mind

    New research shows entrepreneurs who have the greatest success in raising money for their startup have a key...

  • Meat beefs up men's sexual motivation: study

    29 January 2019
    man eating meat

    Men wanting to beef-up their love lives are drawn to red meat, researchers say.

  • Do you know the carbon footprint of your food?

    17 December 2018
    shopping

    Shoppers greatly underestimate the difference their food choices can make to climate change.

  • Putting a price on reputation

    11 December 2018
    buying a TV

    New research puts a price on business reputation and explores the trade-off between a good reputation and extra product...

  • Supersize healthy snacks to stay in shape

    14 November 2018
    snack

    Doubling your portion sizes could be the key to a healthier diet, according to the results of a...

  • Master of Marketing 2019: Revised and Updated

    5 October 2018
    UTS Business School photo

    The University of Technology is launching a revised and updated Master of Marketing program, available from 2019.

  • Beefing up: the link between meat and social status

    7 September 2018
    beef

    Eating meat is a symbol of power and status, and those who see themselves as having lower socio-economic...

  • Sharing purchases on social media can damage your health

    31 July 2018
    social media

    Posting images on social media when we buy new clothes, eat out or purchase the latest gadget may...

  • Be honest: are your moral standards set in stone?

    26 March 2018

    New research reveals our moral standards may be more malleable than we think.

  • How companies can make more money through 'pay as you want'

    12 March 2018

    There may be altruistic reasons for companies to adopt "pay as you want" pricing, but research shows that...

  • Consumers look to escapism when sentiment goes south

    28 February 2018

    Movie demand provides a handy barometer for the economy, and a pointer to the types of business that...

  • Crowdsourcing can predict new product success

    24 November 2017

    Evaluating the commercial potential for new product designs is challenging, but new research reveals crowdsourcing could be the...

  • What really makes a movie a success?

    7 November 2017

    New research on movie marketing reveals how to pick a box office success.

  • Calorie counts on menus make a difference

    2 November 2017

    One the most comprehensive pieces of research into the impact of displaying calories on menus reveals it not...

  • It doesn't pay to be both useful and novel when crowdfunding

    4 October 2017

    A study of more than 50,000 Kickstarter proposals has revealed a surprising insight.

  • Award honours commitment to relevance in marketing science

    23 June 2017
    Professor Gary Lilien of UTS Business School has won a global award honouring both rigour and relevance in...

  • Artists profit from pricing strategy

    15 August 2016

    Studio A, a social enterprise that supports artists living with intellectual disability, has sought the expertise of postgraduate...

  • And the Oscars winner is…branding

    3 March 2016
    Each year millions of dollars are spent on the event that is the Academy Awards, both in advertising...

  • Study focuses on the highs and lows of pricing new products

    8 April 2015
    Strategists have long recommended that marketers use either “skimming” or “penetration” strategies when pricing new products – exploiting...
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Acknowledgement of Country

UTS acknowledges the Gadigal People of the Eora Nation and the Boorooberongal People of the Dharug Nation upon whose ancestral lands our campuses now stand. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands. 

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15 Broadway, Ultimo, NSW 2007

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