PhD student (Marketing)
Entered PhD program: February 2018
Research topics of interest:
- Consumer psychology
- Social media marketing
- Electronic word-of-mouth
Past experiences and academic background:
Ella Bruce completed her undergraduate bachelor degree at the University of Aberdeen (Scotland) in Psychology. She then completed a Masters degree at the University of Warwick in Behavioral and Economics Sciences.
Ella is currently researching the effect social interactions on social media have on consumer behavior as a part of her PhD. She is also working as a research assistant and tutors undergraduate subjects at UTS.