Transform curiosity into research

Turn your curiosity and ambition into reality with a PhD in Marketing. You may want to shape global policy, launch a startup, deliver community impact or contribute new knowledge to the field. Whatever your goal is, we'll bring together all corners of our campus community, global networks, and world-class facilities to support you. 
 
Marketing technologies are constantly shifting and new challenges are emerging. Supported by leading experts, you’ll have the opportunity to develop your expertise and see it make a difference to the world.

Part of the UTS Business School.

Doctor of Philosophy (PhD Thesis: Marketing)

CODE

UTS: C02091 (version 1)

DURATION

4 years full time
8 years part time

COURSE FEES

Government-funded scholarship places available
$189,117.00

More on fees

LOCATION

City campus

What you’ll study

Your research program is tailored to you. You’ll design it with your supervisors and Business School at the start of your PhD. With access to our networks, facilities and advanced training, you’ll have the opportunity to deepen your speciality. 

Under expert mentorship, you’ll study your chosen marketing-related research topic over multiple years.  

You’ll regularly present your research to a team of experts for assessment. Your final research thesis or practice-led research project (such as a policy proposal or portfolio of work) will be examined for how you have uniquely contributed to your chosen field.

Admissions information

Admissions information

Find more Business courses

Career options

Where you’ll study

Our world-class facilities support your future-focused learning and high-impact research. They enable effective partnerships with industry and provide services to our community.

Related news and research

How bait‑and‑switch sales tricks make us click on online ‘bargains’ – and what to do about it

Showing one product, but pairing it with the price of a different product, is common on online shopping sites. It’s not just wasting your time: it can be...

UTS community members honoured on King’s birthday

UTS celebrates the exceptional service of its academics, alumni and associates whose leadership has been recognised in the 2026 King’s Birthday Honours List.

Students turning ideas into real‑world impact

From emissions reduction to medical diagnostics, UTS students are transforming early‑stage ideas into practical solutions through the 3P Innovation Competition.

Global business leaders gather at UTS for CEO Summit 2026

More than 150 executives, founders and industry experts came together at UTS Business School for two days of insights, networking and practical strategies...

Make an enquiry

Considering studying a Higher Research Degree at UTS? Connect with our team to explore your study options, the application process, and discuss any other questions you may have.

UTS Logo

Higher degree research enquiry

If you are a current student, please refer to the current research students page or your faculty or research centre, if you have questions regarding your candidature.

For information on supervisors or research topics please visit these UTS web pages








UTS Logo

Higher degree research enquiry

Select the main faculty or group you’re interested in?
UTS Logo

Higher degree research enquiry






UTS Logo

Higher degree research enquiry


Please provide your contact details





mobile number with country code unless Australian mobile number



UTS Privacy Policy