Reach people that matter with messages that work

Modern marketing goes beyond buy and sell. Today’s practitioners need to be dynamic, agile and strategic and know how to leverage both traditional and new methodologies to reach audiences where they are.

UTS’s Marketing degrees have been designed in consultation with experts, academics and industry, and put a key emphasis on creativity, technology, sustainability and research. This helps us ensure you build the cutting-edge skills you need to succeed throughout your entire career journey.

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    Internationally ranked

    #7 in Australia

    We’re ranked among the top 10 universities in Australia for business and management studies.

    QS World University Rankings 2024

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    Strong job growth

    Up to 6,700

    job openings over the next 5 years.

    Australian Government Labour Market Insights 

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    Job postings

    287,000 currently employed

    There are a variety of exciting roles available across advertising, marketing and sales.

    Jobs and Skills Australia 2024

Study options

Why study Marketing?

Marketing covers so much more than just selling and advertising. It focuses on developing a deep understanding of markets, identifying needs and solutions to problems. At UTS our approach to marketing is research driven and has an emphasis on creativity, technology, and sustainable social change.

With flexible hours, a world-class teaching team and course content inspired by real-world marketing challenges, this course equips established professionals and up-and-coming marketers with the skills to level up in this dynamic global field.

Get inspired

With subjects spanning the breadth of the marketing discipline – from Digital and Social Marketing to Marketing Analytics, Customer Experience, Innovation and Creativity, and Pricing and Revenue Management, among others – you’ll learn to analyse markets and formulate strategies in line with industry best practice.

You’ll also experience practice-based learning experiences that advance your real-world expertise including hands on capstone subjects that will challenge you to deploy innovative marketing strategies in a simulated business consultancy.

Technology has changed the marketing landscape beyond recognition, providing new opportunities to better understand, communicate with and meet the needs of increasingly global markets.

The words "A once in a lifetime experience" appear in a blue and white super graphic against a portrait of Rodrigo from the chest up. He is dressed in a green t-shirt with black hair. He is speaking to someone off-camera.

What it’s like studying marketing in Australia on a scholarship

Rodrigo is studying for a Master of Marketing at UTS and was awarded the Postgraduate Academic Excellence International Scholarship. He chose UTS for its global reputation and shares how the academic environment here is refreshingly different from back home.

What it’s like studying marketing in Australia on a scholarship transcript

Hi, my name is Rodrigo.

I'm originally from Guatemala.

I'm doing a master's degree of marketing, and I got the Academic Excellence Scholarship. I chose UTS because it’s a really good
university and it’s recognised worldwide.

So the learning experience at UTS is very academic-focused compared to Guatemala where it’s very industry-focused, industry leaders will teach you about business.

In here at UTS, academic business people will teach you about business. So that complementary focus of business is what I really like.

In addition, I consider UTS very inclusive with everyone. It’s very inclusive with the LGBT community participating in the pride parade.

I think the scholarship I got just improved the value proposition of stepping out of the workforce for a few years and make it more attractive to me to come here and actually increase my knowledge in something I do really like.

I'm very fortunate to have received the Academic Excellence Scholarship from UTS.

I encourage all international students, apply and have a chance to study at UTS, and it will give you a once in a lifetime experience.

Related study areas

Pursuing social impact as a career means you'll be at the forefront of driving positive change and addressing the world's biggest challenges. At UTS, we can help prepare you to lead change that aligns with your individual mission, supports your purpose, and positively contributes to society.

Even with the incredible technological advances of our time, a business’s most valuable asset is still its people. In Human Resources, you’ll work closely with industry, build your professional network and learn hands-on through practical assessment tasks.

Craft compelling courses that help people learn and grow. Our practical, job-ready focus means you’ll benefit from a range of hands-on experiences and gain knowledge in critical areas like accessibility, privacy and ethics.

 In our International Relations courses, you’ll build vital competencies in critical thinking, advocacy and cross-cultural communication. As a graduate, you’ll be ready for a successful future in a range of internationally-focused careers in Australia or overseas.

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