Reach people that matter with messages that work
Modern marketing goes beyond buy and sell. Today’s practitioners need to be dynamic, agile and strategic and know how to leverage both traditional and new methodologies to reach audiences where they are.
UTS’s Marketing degrees have been designed in consultation with experts, academics and industry, and put a key emphasis on creativity, technology, sustainability and research. This helps us ensure you build the cutting-edge skills you need to succeed throughout your entire career journey.
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trophy Internationally ranked
#9 in Australia
We’re ranked among the top 10 universities in Australia for business and management studies.
QS World University Rankings 2026
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crowdsource Strong job growth
Up to 6,700
job openings over the next 5 years.
Australian Government Labour Market Insights
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payments Job postings
468,310 currently employed
There are a variety of exciting roles available across advertising, marketing and sales.
Jobs and Skills Australia 2026
Study options
Why study Marketing?
Marketing covers so much more than just selling and advertising. It focuses on developing a deep understanding of markets, identifying needs and solutions to problems. At UTS our approach to marketing is research driven and has an emphasis on creativity, technology, and sustainable social change.
With flexible hours, a world-class teaching team and course content inspired by real-world marketing challenges, this course equips established professionals and up-and-coming marketers with the skills to level up in this dynamic global field.
Get inspired
With subjects spanning the breadth of the marketing discipline – from Digital and Social Marketing to Marketing Analytics, Customer Experience, Innovation and Creativity, and Pricing and Revenue Management, among others – you’ll learn to analyse markets and formulate strategies in line with industry best practice.
You’ll also experience practice-based learning experiences that advance your real-world expertise including hands on capstone subjects that will challenge you to deploy innovative marketing strategies in a simulated business consultancy.
Technology has changed the marketing landscape beyond recognition, providing new opportunities to better understand, communicate with and meet the needs of increasingly global markets.
Related study areas
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Leverage the power of numbers to solve real challenges. Professionals with the skills to gather, interpret and understand numbers are in high demand. Learn advanced theories and how to apply them in real professional scenarios with a degree in Maths, Statistics and Quantitative Finance.
Adopt a creative mindset that questions the norm, thrives in ambiguity, and uncovers innovative solutions.
Gain innovation capabilities and entrepreneurial skills that support your professional growth.
Find more Business courses
Make an enquiry
Considering studying at UTS? Connect with our team to explore your study options, the application process, and discuss any other questions you may have.
Contact us
Domestic students
1300 ASK UTS (1300 275 887)
+61 2 9514 1222 (outside Australia)
International students
+61 2 8806 0230
WhatsApp (messages only): +61 489 089 375
