Marketing is key to organisational growth. With this advanced-level degree, you will be too. The Master of Marketing will help you develop the practical and strategic capabilities required to deliver effective marketing strategies in a range of professional contexts. It’s a great course for existing or aspiring marketing decision makers, such as marketing managers, business unit managers, general managers and chief executives - it’ll prepare you for success in competitive environments, and for making tough decisions when it counts.
Your postgraduate options
New skills, greater levels of professionalism
Whether you’re seeking to transition into or progress your marketing career, there has never been a greater demand for up-to-date, business-relevant skills.
Technology has altered the marketing landscape beyond recognition, providing new opportunities to better understand, communicate with and meet the needs of an increasing global market.
More marketers than ever before are degree qualified. 49.1% of marketers have a bachelor degree, and another 17.7% have completed postgraduate qualifications. For more information about the job outlook for marketers and educational trends, click here.
Don’t just adapt to change, drive it
With our deep connections to industry, UTS understands the changing marketing landscape, and that marketing has never been about just pieces-of-paper qualifications. It is about having the knowledge, skills, and confidence, to do the job well.
So we have updated our course options in marketing to not only allow you to adapt to the changing marketing landscape, but to equip you to play a role in changing it yourself. Courses where you design the content to fit what you need to complement both your existing skill sets and your future career aspirations.
Choose your level of investment
UTS provides four different qualifications in marketing. Starting from four subjects in the Graduate Certificate, with a choice of two core and two elective subjects, right up to twelve in the Master of Marketing, with three core and nine electives.
You can extend your studies further with the Master of Marketing (Extension) with 13 elective subjects, or do our MBA with a full major specialisation in marketing.
For those with prior marketing qualifications, you can also choose to refresh your skills by enrolling in one subject as non-award study.
What you need to know, when you need it
The two introductory subjects, Marketing Management and Buyer Behaviour, provide you with the background knowledge all marketing professionals need.
From this base, you are free to construct the marketing program that best fits your individual needs.
Elective subjects span every key marketing field, including brand management, digital marketing, entrepreneurial marketing, marketing research, data analysis, marcomms, pricing and revenue, international marketing, strategy and more.
Option to study while you work
Most subjects are taught at night, usually from 6pm to 9pm, so you can keep your career on track and apply what you learn at night to work the next day. And every subject includes real-life applications of the latest marketing theories and concepts. Marketers are busy, so you can choose the pace at which you learn, from as little as three contact hours per week per subject (for local students). And our subjects are offered over spring, autumn and summer teaching sessions.
Entry requirements with a prior degree
If you already have a recent bachelor degree in a relevant field (marketing, commerce, business etc) that covered the 2 introductory core subjects of the Master of Marketing, you may be eligible to have these exempt, so you can launch straight into your elective subjects.
If your degree is in a field unrelated to marketing, you must have at least two years’ relevant work experience.
Entry requirements without a prior degree
If you have not previously studied at university, but have at least 8 years full-time relevant experience, you may be eligible to enter into the Graduate Certificate of Marketing. Satisfactory completion of the graduate certificate with a credit average allows you to articulate into the Master of Marketing.
Graduate Certificate in Marketing
Got plenty of experience in marketing but never been to university before? The Graduate Certificate in Marketing could be your entry point into gaining formal and accredited qualifications and, more importantly, validating and building on what you have learnt on the job, allowing you to to do what you do now better. Consisting of just 4 introductory subjects, the Graduate Certificate in Marketing is also a useful qualification if you just need the basics to help you 'talk the talk' with marketing experts.
Graduate Diploma in Marketing
Building on the Graduate Certificate, the Graduate Diploma in Marketing has 8 subjects, consisting of 2 core subjects and 6 elective subjects.
Master of Marketing
The Master of Marketing is an accredited, professionally respected degree. 12 subjects, all in marketing, including 2 core subjects, 9 elective subjects, and a capstone subject that brings all your learning together.
Master of Marketing (Extension)
The Master of Marketing (Extension) gives you even more opportunity to develop your knowledge, with the 16-subject program adding more marketing electives into the mix.
Why UTS for Marketing
Whether you are an experienced marketer wanting to propel your career forward, or seeking to enter this dynamic field, we have program options designed for your specific needs
Discover why our Marketing courses are the best choice to help take your career to the next level:
Get industry recognised
Our Master of Marketing has been awarded Australian Marketing Institute (AMI) accreditation, giving you the essential skills and knowledge you need.
Work on real-world projects
You will have the opportunity to work with real-world clients, so you’ll learn from their real-world needs, challenges and opportunities.
Complete the course your way
Complement core marketing knowledge with your choice of electives.
Learn from the best
We are consistently listed as one of the top 100 schools world-wide for Business and Management.
Don’t learn the same thing twice
If you recently undertook university study in marketing or related business fields you may be eligible for generous recognition of prior learning