Sport business managers, like their peers in other industries, strategise about market share in dynamic and highly competitive national and global markets. They seek to attract and retain talented and creative employees. They oversee commercial partnerships, marketing and media programs, as well as community relationships. Sport managers may act as player agents or union representatives or, within a club, be responsible for the wellbeing of athletes and their transition after sport. Thus, their roles may be both corporate in nature and focused on community and wellbeing.
More than ever, the global sport marketplace is in need of professionals with managerial and commercial nous but also sport-specific knowledge. UTS is the leading provider of sport management education in Sydney, with its Master of Sport Management attracting people from within the sport industry undergoing professional development, as well as those with commercial and managerial acumen looking to enter that dynamic environment.
What you’ll learn
The newly updated Master of Sport Management at UTS combines business literacy with sport-specific management learning. Topics include sponsorship and endorsements, sport law, competition integrity, event and venue management, and sport for development and peace.
The revised program also includes an introduction to digital and broadcast media and sports journalism. The Governance and Integrity subject addresses some of the most important issues facing the industry.
The Master of Sport Management rounds off with the choice of an industry internship – providing sport-specific, real-world experience and networking opportunities – or a research project based on an area of special interest in the business of sport.
Throughout, students have access to industry seminars and opportunities to connect with industry and players.
Sport Management at UTS provides authentic engagement with the world of sport, producing graduates with specific skills and attributes of interest to employers in this sector.
Your options in Sport Management
- Master of Sport Management: 11 subjects, comprising eight core subjects, two electives subjects, and either Industry Research Project or Internship Experience
- Master of Sport Management (Extension): 15 subjects, comprising 10 core subjects, four electives subjects, and either Industry Research Project or Internship Experience
- Graduate Diploma in Sport Management: eight subjects, comprising one core subject, six specialist sport subjects and one elective subject
- Graduate Certificate in Sport Management: four subjects, comprising one core subject and three specialist sport subjects
Why Sport Management at UTS?
Connected to industry
We work closely with the SCG Trust and leading sports clubs and organisations to ensure you develop the skills needed to lead the industry.
Work on real-world projects
You will have the opportunity to work with real-world clients which means you’ll learn from real-world events and case studies.
Complete the course your way
Complement core knowledge in event management with your choice of electives from across the Business School.
Leading thinkers and researchers in Sport Management
One of the top 25 universities in the world for Sport related subjects, with research well above world standard.
Don’t learn the same thing twice
If you recently undertook university study in event or related management you may be eligible for generous recognition of prior learning.
Talk to us
Participate in one our many activities, from informal chats over a coffee to webinars and Information Evenings.
Ask us a question by filling out our information request form or give us a call on (02) 9514 3074 to talk through your options with us.
Applications can be lodged online and are free for domestic students. The process should take around 20 minutes. Before you start your application, check out all the documents required here.
If you are not an Australian or New Zealand citizen or Australian permanent resident you need to apply through Applying to study at UTS.
The Master of Sport Management degree at UTS allowed me to expand my knowledge of the sports industry in ways I hadn’t anticipated. The blend of business and sport-specific subjects prepared me for the role I currently hold, giving me the business experience I needed to run an organisation. During my degree I undertook a Master’s research project aimed at identifying the challenges experienced by women working in professional roles in the National Rugby League. This research not only helped inform female engagement strategies for the sport but gave me a platform to engage in further research work once I finished at UTS,
The world of sport is ever changing and the Master of Sport Management well equips students to move with the times while understanding the foundations of sport, how it operates and how to manage it. I wouldn’t be where I am today without this degree.
CEO Rowing NSW