The Centre for Business Intelligence and Data Analytics (BIDA) intend to be visible in communicating our research via the media and making industry connections, with which members have already been successful.

Our key focus is to lift UTS’ research profile, to create an environment conducive to supporting lifted performance in ERA and other ranking measures, and securing ARC and other forms of funding.
 

UTS: ACRI/BIDA POLL 2023
11 JULY 2023

The UTS:ACRI/BIDA Poll 2023, led by Elena Collinson and Professor Paul Burke, explores Australia's relationship with China. It aims to understand the past and potential future trends by gauging public opinion. The poll examines changes since the 2021 inaugural poll and analyses views across demographics like age, location, education, and political affiliation. The results suggest progress in stabilising the Australia-PRC relationship, but concerns and uncertainties about the future persist.

Image of a globe with a disposable mask on it being held between two hands one with a pink glove and one with a blue glove.

Australians satisfied with country's COVID-19 response: study
8 December 2020

This article discusses the public's satisfaction in the Australian government’s response to COVID-19. The BIDA team's research shows four in five people in NSW and Queensland agreed that their state governments managed the crisis effectively.

Only one in 10 participants surveyed in the survey did not agree with the Australian governments' management of COVID-19.

 

Artists representation of a virus in a close up colourised style image

What do Australians really think about coronavirus?
4 May 2020

This article focuses on understanding how Australians are coping with COVID-19. 

According to our lead researcher, Dr. Antonio Borriello, majority of Australians are highly concerned and shows differing perceptions across age groups, employment status, location and gender.

 

A supermarket shelf filled with green and red vegetables including lettuce, carrot and raddish

Flour Power: How Shoppers Choose Which Bread to Buy
12 December 2019

American Marketing Association.

The article highlights BIDA and discusses Dr. Burke's research published in the Journal of Marketing Research, This article provides a fascinating insight into how consumers choose between products that have multiple features and benefits, and what drives these preferences.

 

Image of a salesperson in a camera store interacting with two customers

The relative impact of corporate reputation on consumer choice: beyond a halo effect
15 December 2018

**Extensive press and social media coverage for Dr. Burke's publication on the value of corporate reputation resulted in an Almetric score - top 2% of all journals of all time. Coverage included news articles at trade news publications such as: Market Business News, B & T Advertising, Market Watch, Cosmos, Domain B and Chief Marketing Officer (CMO) and tweeted by Jeremy Goldman with 57K followers and Moneywish with 89K followers. Article published in the Journal of Marketing Management, 34 (13-14), 12271257

 

A young adult sitting on the ground pouring a box of colourful cereal into their mouth

UTS Study: Parents buy kids cereal on colour over health rating
22 May 2017

In BandT Marketing.

A leading trade publication Advertising. The article highlights UTS and discussed Dr Burke’s research published in Appetite on food choices and health star ratings in detail.

 

Image focused on a cooked prawn being held in the air with the ocean and a breaking wave in the background

Seafood fraud and the importance of eco-labelling
2 April 2017

Paul Burke on 2SER radio discussing product labelling in seafood products.

 

A woman in a protective mask looking at the ingredient label on a supermarket product

Should all cereals have a health star rating?
4 June 2017

Dr Burke on 2SER radio discussing his research findings regarding health-star ratings.

 

A woman in a headscarf sitting on a rock in an alpine environment looking at the snow covered landscape in front of them

Why customers desire experience more than ‘stuff’
30 June 2017

By James McGgrath in the “Pulse” a publication of MYOB sent to customers of the software. Dr Burke was interviewed and quoted regarding the selling of experiences.