Our researchers attempt to untangle the complex web of social, cultural, psychological, motivational and a myriad of other factors that influence the behaviour of consumers. 

Natalina Zlatevska by Damien Pleming

 

Key Marketing researchers:

 

Key publications:

2025

Chan, K., & Uncles, M. (2025). An analysis of the audience of a digital subscription magazine: Findings about reach, viewing frequency, and repeat-viewing for media aggregators, planners, and advertisers. Journal of Advertising Research, 1–16. https://doi.org/10.1080/00218499.2025.2464275

Khan, S., Pontes, V., Seo, Y., & Septianto, F. (2025). Gratitude in health messages: The moderating role of anthropomorphism. Journal of Advertising Research, 1–19. https://doi.org/10.1080/00218499.2025.2464283

Massey, G.R., Burke, P.F. & Contos, C. (2025) Understanding M-commerce adoption: A multi-group analysis of online search and purchase by smartphone users in Australia, Australasian Marketing Journal, Accepted.

Ochionuoha, A.C., Saluja, G., & Septianto, F. (2025). All are welcome! How power distance belief and religiosity impact consumer responses to corporate racial equity initiatives, European Journal of Marketing, 59 (13), 85-119. https://doi.org/10.1108/EJM-08-2023-0617

Saluja, G. & Chan, E.Y. (2025). Going against the Tide: How Self-Construal Moderates Receptivity towards Popular Brand Activism, Journal of Business Research, 190, 115228. https://doi.org/10.1016/j.jbusres.2025.115228

 

2024

Belli, A., Carrillat, F.A., Zlatevska, N., & Cowley, E. (2024). How does time pressure influence risk preferences? Answers from a meta-analysis, Journal of Consumer Research, 50(6), 1172–1197. https://doi.org/10.1093/jcr/ucad053

Deo, K., & Prasad, A. (2024). Factors influencing green energy consumer behaviour in Australia, Journal of Cleaner Production, 460, 142609, https://doi.org/10.1016/j.jclepro.2024.142609

Noguti, V., & Waller, D.S. (2024). How the time of day impacts social media advertising outcomes on consumers, Marketing Intelligence and Planning 42(3), 418-437. .https://doi.org/10.1108/MIP-04-2023-0172

 

2023

Chan, K., Khamis, S., Taylor, M., & Waller, D. (2023). Indigenous research methods to build an uncontested space for marketing insight, International Journal of Market Research. https://doi.org/10.1177/14707853231165471

Kim, T., Lee, H., Kim, M.Y., Kim, S., & Duhachek, A. (2023). AI increases unethical consumer behavior due to reduced anticipatory guilt, Journal of the Academy of Marketing Science, 51(4), 785-801.  https://doi.org/10.1007/s11747-021-00832-9

Pontes, V., Greer, D.A., Pontes, N., & Beatson, A. (2023). Need for distinction moderates customer responses to preferential treatment, Journal of Services Marketing, 37(4), 409-419. https://doi.org/10.1108/JSM-02-2021-0053

Smith, A., Zlatevska, N., Chowdhury, R., & Belli, A. (2023). A meta-analytical assessment of the effect of deontological evaluations and teleological evaluations on ethical judgments/intentions, Journal of Business Ethics, 188, 553-588. https://link.springer.com/article/10.1007/s10551-022-05311-x

Zlatevska, N., Barton, B., Dubelaar, C. & Hohberger, J. (2023). Navigating through nutrition labeling effects: A second order meta-analysis, Journal of Public Policy and Marketing, https://doi.org/10.1177/07439156231158115.

 

2022

Barton, B., Zlatevska, N., & Oppewal, H. (2022). Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions, Journal of Retailing, 98(4), 741-758. https://doi.org/10.1016/j.jretai.2022.06.003.

Belli, A., Carrillat, F., Zlatevska, N., & Cowley, E. (2022), The wellbeing implications of maximizing: A conceptual framework and meta-analysis, Journal of Consumer Psychology.   32(4), 573-596. https://doi.org/10.1002/jcpy.1283

Fam, K.S., Richard, J., McNeill, L., Waller, D.S., & Zhang, H. (2022). Sales promotion: The role of equity sensitivity, Asia Pacific Journal of Marketing and Logistics, 34(9), 827-848. https://doi.org/10.1108/APJML-04-2021-0249

Giroux, M., Franklin, D., Kim, J., Park, J., & Kwak, K. (2022). The impact of same versus different price presentation on travel choice and the moderating role of childhood socioeconomic status. Journal of Travel Research, 61(3), 674-695. https://doi.org/10.1177/0047287520988903

Kim, T., Duhachek, A.,  Herd, K., Kim, S.(2022). Toward a goal-based paradigm of contagion, European Journal of Marketing  56(8), 2105-2137, https://doi.org/10.1108/EJM-03-2021-0148

Kim, T., Jiang, L., Duhachek, A., Lee, H., & Garvey, A. (2022). Do You Mind if I Ask You a Personal Question? How AI Service Agents Alter Consumer Self-Disclosure, Journal of Service Research. https://doi.org/10.1177/10946705221120232

Noguti, V. (2022). Consumption of marketer-generated content: Consumers as curators of marketing messages that they consume on social media, European Journal of Marketing, 56(12), 3545-3567. https://www.emerald.com/insight/content/doi/10.1108/EJM-09-2020-0695/full/html

Sepehr, S., Carlson, J., Rosenberger III, P. & Pandit, A. (2022). Social media discussion forums, home country and immigrant consumer acculturation: the case of Iranian immigrants in Australia, Journal of Consumer Marketing. https://doi-org.ezproxy.lib.uts.edu.au/10.1108/JCM-05-2021-4661

Sepehr, S., Holzmüller, H., & Rosenberger, P. J. (2022). City, consumption and interculturalism: How cities can facilitate consumer acculturation. Australasian Marketing Journal. https://doi.org/10.1177/14413582221136131

 

 

2021

Camilleri, A.R. (2021). Who doesn't read online consumer reviews, and why? Personality and Individual Differences, 179(September), 110954. https://doi.org/10.1016/j.paid.2021.110954

Garvey, A., Kim, T., & Duhacheck, A. (2021). Bad News? Send an AI. Good News? Send a Human, Journal of Marketing, https://journals.sagepub.com/doi/abs/10.1177/00222429211066972..

Han, J.J., & Broniarczyk, S.M. (2021). Multitasking as Consumer Compensatory Control, Journal of Consumer Research,  48(3), 456-473. https://doi.org/10.1093/jcr/ucab029

Kim, T., Duhachek, A., Briñol, P., & Petty, R.E. (2021). How posting online reviews can influence the poster’s evaluations, Personality and Social Psychology Bulletin, 49(9), 1401-1413. https://doi.org/10.1177/0146167220976449

 

2020

Barton, B.L., Burke, P.F. & Waller, D.S. (2021). Effects of anxiety on preferences for generic medicines in Australia. Health Promotion International,  36(1), 187-195. https://doi.org/10.1093/heapro/daaa034

Camilleri, A.R. (2020). The importance of online reviews depends on when they are presented, Decision Support Systems, 133(June),  Article 113307 https://doi.org/10.1016/j.dss.2020.113307

Kim, T., & Duhachek, A. (2020). Artificial intelligence and persuasion: A construal level account, Psychological Science, 31(4), 363-380. https://doi.org/10.1177/0956797620904985

Noguti, V., & Waller, D. S. (2020). Motivations to use social media: effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising. Journal of Marketing Management, 36(15-16), 1527-1555. https://doi.org/10.1080/0267257X.2020.1799062

Cheah, J-H., Waller, D., Thaichon, P., Ting, H., & Lim, X-J. (2020). Price image and the sugrophobia effect on luxury retail purchase intention, Journal of Retailing and Consumer Services, 57(November), Article 102188. https://doi.org/10.1016/j.jretconser.2020.102188