Dr David Waller is the Head of the Marketing Department (acting) and Course Director for the Master of Digital Marketing. David has worked in the banking and film industries, and has taught at a number of universities, including University of Newcastle, University of New South Wales and Charles Sturt University.
He has published over 70 refereed journal articles, including Journal of Advertising; Journal of Advertising Research; European Journal of Marketing, Journal of Consumer Marketing; International Journal of Advertising; Marketing Intelligence & Planning; and Journal of Marketing Communications. David has also authored/co-authored several books, including Belch, G.E. Belch, M.A., Kerr, G., Powell, I., & Waller D. (2020) Advertising: An Integrated Marketing Communication Perspective 4th Edition, the leading Australian introductory marketing textbook: Marketing (co-authored with Greg Elliott & Sharyn Rundle-Thiele) which is used by universities in Australia and New Zealand; as well as Designing and Managing a Research Project: A Business Students Guide with Michael J. Polonsky, and workbooks How To Prepare a Marketing Plan, How To Prepare a Promotional Plan, Tofu Tiger: The Marketing Plan, and Mountain Bike Mania: The Promotional Plan.
Dr David Waller is an Executive Member of the Australian & New Zealand Academy of Advertising (ANZAA) and a member of the Editorial Advisory Board of the Journal of Advertising Research.
Can supervise: YES
Marketing communications, advertising agency-client relationships; controversial advertising; international advertising; and marketing ethics. Recent research grants obtained by Dr Waller are shown on the School's research grant listing.
Nigel Bairstow (PhD in Marketing)
Now, Lecturer, University of Technology Sydney
Daniela Spanjaard (PhD in Marketing)
Now, Lecturer, Western Sydney University
Evi Lanasier (PhD in Marketing)
Now, Lecturer, Curtin University
- Integrated Marketing Communications (Undergraduate)
- Media Planning (Undergraduate)
Belch, GE, Belch, MA, Kerr, G, Waller, D & Powell, IH 2019, Advertising: An integrated marketing communication perspective, Fourth Edition, McGraw-Hill Education Australia.
This new edition is fully revised to reflect the rapidly evolving advertising industry by beginning from the premise that everything is digital.
Polonsky, M & Waller, DS 2015, Designing and Managing a Research Project: A Business Students Guide, 3rd Edition, Sage Publications, Thousand Oaks, USA.
Elliott, G, Rundle-Thiele, S & Waller, DS 2014, Marketing, 3rd, John Wiley & Sons, Brisbane.
Waller, DS 2012, Developing Your Integrated Marketing Communication Plan, 1, McGraw-Hill Book Company Australia, Sydney, Australia.
Polonsky, M & Waller, DS 2011, Designing and Managing a Research Project: A Business Student's Guide, 2nd, Sage Publications Inc, Thousand Oaks, CA, USA.
Waller, DS, Elliott, G & Rundle-Thiele, S 2011, Marketing, 2nd, John Wiley & Sons, Brisbane, Australia.
Elliott, G, Rundle-Thiele, S & Waller, DS 2010, Marketing, 1, John Wiley & Sons, Milton, Qld, Australia.
Pride, W, Elliott, G, Rundle-Thiele, S, Waller, DS, Paladino, A & Ferrell, OC 2007, Marketing: Core Concepts and Applications, 2nd edn, John Wiley & Sons, Brisbane.
Pride, W, Rundle-Thiele, S, Waller, DS, Elliott, G, Paladino, A & Ferrell, OC 2007, Marketing: Asia Pacific Edition, 1st edn, John Wiley & Sons, Brisbane.
Pride, W, Elliott, G, Rundle-Thiele, S, Waller, DS, Paladino, A & Ferrell, OC 2006, Marketing: Core Concepts and Applications, First edition, John Wiley & Sons, Brisbane.
Polonsky, M & Waller, DS 2005, Designing and managing a research project: a business student's guide, Sage Publication Inc, Thousand oaks, USA.
Waller, DS 2004, Mountain Bike Mania: The Promotion Plan, McGraw-Hill Book Company, Sydney, Australia.
Waller, DS 2004, Tofu Tiger: The Marketing Plan, McGraw-Hill Book Company, Sydney, Australia.
Generic medicines have been available to consumers for ∼40 years, with varying degrees of uptake in different countries. Despite offering equivalent therapeutic qualities, generic medicines still struggle to be accepted by consumers. This study examines the role of a consumer's affective state and framing effects on the purchase of a branded versus a generic pharmaceutical product. These issues are examined in an experiment, with independent manipulations of consumer anxiety levels and the framing of generic alternatives by the pharmacist. The sample comprised 426 men and women within Australia who completed an online survey with a scenario of purchasing a pharmaceutical after visiting a General Practitioner. Results indicate that those consumers experiencing higher levels of anxiety and where the doctor prescribed the branded medicine are more likely to choose branded medicines over cheaper, generic alternatives. The effect of framing the generic alternative as either 'generic' or 'cheaper' was not significant.
Dickenson, S, Mortimer, K, Kerr, G, Waller, D & Kenrick, A 2020, 'Power and Responsibility: Advertising Self‐regulation and Consumer Protection in a Digital World', Journal of Consumer Affairs.View/Download from: Publisher's site
Cheah, JH, Waller, D, Thaichon, P, Ting, H & Lim, XJ 2020, 'Price image and the sugrophobia effect on luxury retail purchase intention', Journal of Retailing and Consumer Services, vol. 57.View/Download from: Publisher's site
© 2020 Elsevier Ltd Consumer shopping behavior in luxury retail stores continues to be a subject of interest among marketing researchers. Such a phenomenon has led us to explore how price image and sugrophobia, a psychological feeling of being taken advantage of, would influence consumers' future behavioural intention in the context of luxury retail store. Informed by a survey of 400 consumers, this study adopts the Stimulus-Organism-Response (S–O-R) model to examine how price image triggers consumer perceptions (i.e., perceived value, trust and attitude) and results in behavioral intention. Sugrophobia is included in the S–O-R model to assess its moderating effect. Data analysis using SEM-PLS demonstrates that a retailer's price image has a positive effect on consumers' perceived value, trust, attitude, and future behavioral intention. Sugrophobia, in turn, is found to weaken the relationship between price image and consumer perceptions. The study thus highlights the relevance of sugrophobia among risk-averse consumers and the necessity to manage sugrophobic consumers effectively in the context of a luxury retail store. Implications of the study are discussed.
Dickinson-Delaporte, S, Mortimer, K, Kerr, G, Waller, DS & Kendrick, A 2020, 'Power and responsibility: Advertising self-regulation and consumer protection in a digital world', JOURNAL OF CONSUMER AFFAIRS, vol. 54, no. 2, pp. 675-700.View/Download from: Publisher's site
Noguti, V & Waller, D 2020, 'Motivations to use social media: effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising', Journal of Marketing Management.View/Download from: Publisher's site
Waller, D 2020, 'Ways to improve your research profile', Australian Universities' Review, vol. 62, no. 2, pp. 87-89.
Social media has had a profound effect on cultural-based institutional practice. The relationship between social media and these institutions is reflected in the services they provide, such as the way they communicate, the accessibility of collections, and customer engagement; however, social media is also used as a public channel for negative comments, criticism and complaints. This qualitative study aims to identify the key areas of negative comments made on Facebook review sites against the main art museums by members of the public, and determine how these institutions are monitoring this criticism. This is achieved by a thematic analysis of Facebook posts on review pages to identify what the negative issues are, plus an online survey of the Marketing/Communications Managers at the art museums. The main findings identify issues that can improve museum practice and avoid complaints in the future, which can have implications for other cultural-based institutions
Wang, Z, Deshpande, S, Waller, DS & Erdogan, BZ 2018, 'Religion and Perceptions of the Regulation of Controversial Advertising', Journal of International Consumer Marketing, vol. 30, no. 1, pp. 29-44.View/Download from: Publisher's site
The objectives of this study are (a) to examine the impact of religion on consumers' perceptions of controversial advertising, on their perceptions of the protective and restrictive social effects of controversial advertising regulations, and on their perceptions of the restrictiveness of the regulations; and (b) to determine the moderating effect of religion on the influence of independent variables (consumers' perceptions of controversial advertising, and of the protective and restrictive social effects of regulations on controversial advertising) on a dependent variable (consumers' perceptions of regulations governing controversial advertising). According to cross-sectional survey data collected from 1,402 university students in 11 countries throughout North America, Europe, Asia, and Australia, Islamic followers were most easily offended by controversial advertising and generally found the current regulations not strict enough to address their sensitivities; Christians' and Hindus' found the regulations to fit with their more liberal attitudes toward controversial advertising, while Buddhists/Taoists and nonbelievers perceived the current regulations to be overly strict. These findings suggest that regulatory bodies should institute regulations consistent with the sensibilities of the religious profile of the population in the locale in which they operate.
Morrison, MD, Greig, J, Waller, DS, McCulloch, R & Read, DMY 2017, 'Effective Communication with difficult to reach landholders', Australasian Journal of Environmental Management, vol. 24, no. 2, pp. 133-145.View/Download from: Publisher's site
While considerable research has been undertaken to understand which communication channels are most effective at reaching landholders, much less research has examined which communication channels are most effective for reaching those landholder segments characterised by low program participation (i.e. 'lifestylers', traditional and absentee segments). Even less research has examined what messages most effectively engage these landholders, or landholders in general. In this study, eight communications campaigns were developed with specific messages and appeals that allowed us to examine the perceptions of difficult-to-reach landholders towards rational versus emotional, inform versus persuade and individual versus community-based appeals, using a qualitative methodology. The findings indicate that landholder's perceptions of both rational and emotional messages depended on the congruence with segment values. Inform messages were found often to be well regarded, especially when they clarified eligibility and program benefits. Persuade messages could be effective, but this also depended on the consistency of the message with segment values. Community-based messages were often not well received, but they could be effective at reaching lifestylers.
Russell, G, Burke, PF, Waller, DS & Wei, X 2017, 'The impact of front-of-pack marketing attributes versus nutrition and health information on parents' food choices', Appetite, vol. 116, pp. 323-338.View/Download from: Publisher's site
Front-of-pack attributes have the potential to affect parents' food choices on behalf of their children and form one avenue through which strategies to address the obesogenic environment can be developed. Previous work has focused on the isolated effects of nutrition and health information (e.g. labeling systems, health claims), and how parents trade off this information against co-occurring marketing features (e.g. product imagery, cartoons) is unclear. A Discrete Choice Experiment was utilized to understand how front-of-pack nutrition, health and marketing attributes, as well as pricing, influenced parents' choices of cereal for their child. Packages varied with respect to the two elements of the Australian Health Star Rating system (stars and nutrient facts panel), along with written claims, product visuals, additional visuals, and price. A total of 520 parents (53% male) with a child aged between five and eleven years were recruited via an online panel company and completed the survey. Product visuals, followed by star ratings, were found to be the most significant attributes in driving choice, while written claims and other visuals were the least significant. Use of the Health Star Rating (HSR) system and other features were related to the child's fussiness level and parents' concerns about their child's weight with parents of fussy children, in particular, being less influenced by the HSR star information and price. The findings suggest that front-of-pack health labeling systems can affect choice when parents trade this information off against marketing attributes, yet some marketing attributes can be more influential, and not all parents utilize this information in the same way.
Liu, Z, Yang, Z, Zeng, F & Waller, D 2015, 'The Developmental Process of Unethical Consumer Behavior: An Investigation Grounded in China', Journal of Business Ethics, vol. 128, no. 2, pp. 411-432.View/Download from: Publisher's site
This study seeks to understand how consumers make unethical decisions and how unethical consumer behavior (UCB) is formed in a relational society. By taking a relational interactive perspective and adopting a grounded theory approach, we have developed a theoretical framework for examining UCB's developmental process in a relational society. The framework reveals 4 levels (i.e., the socio-cultural, individual psychological, situational, and individual behavioral levels) and 12 paths of UCB formation. Importantly, this study finds that UCB in a relational society is influenced by guanxi-oriented social culture so deeply that it cannot be considered the result of a purely individual behavior choice. © 2014 Springer Science+Business Media Dordrecht.
Massey, GR, Wang, PZ, Waller, DS & Lanasier, E 2015, 'Best-worst scaling: A new method for advertisement evaluation', Journal of Marketing Communications, vol. 21, no. 6, pp. 425-449.View/Download from: Publisher's site
The evaluation and selection of advertisements with desired levels of attributes such as ethicality, likeability, humour, or information content, can be undertaken using a variety of methods. These include researchers' personal judgments, focus groups, expert panels, and ratings scale approaches. However, there is still no generally accepted systematic evaluation or selection procedure. This paper details a simple but powerful method known as `bestworst scaling (BWS) to evaluate and select advertisements on criteria of interest. BWS represents an important new tool for advertising researchers, advertising agencies and their clients, communications scholars, and policy makers to evaluate and select advertisements. This paper achieves three ends. First, it critiques existing methods of advertisement evaluation. Second, it demonstrates that BWS has greater validity than existing methods. Third, this is the first paper to present a worked example of how to use BWS, and demonstrate its use in an advertisement evaluation context. Importantly, BWS is not restricted to evaluating advertisements it can be used to evaluate any items on criteria of interest.
Morrison, M, Greig, J, Read, DMY, Waller, DS & McCulloch, R 2015, 'Communicating information to difficult-to-reach landholders: perspectives of natural resource management communication practitioners', Australasian Journal of Environmental Management, vol. 22, no. 3, pp. 315-328.View/Download from: Publisher's site
Landholder participation in conservation programs is vital for achieving the environmental goals of natural resource management organisations. However, some landholders can be difficult to reach. This article presents findings based on telephone interviews with communications practitioners within 22 Australian organisations involved with promoting national resource management. The research provides insights into how communication with difficult-to-reach landholders might be improved by investigating the perceptions and communication practices of Australian national resource management communications officers and their organisations. Overall, the results indicate that differing communication strategies were used and perceived as necessary to reach different groups of landholders. Nevertheless, while organisations used a range of communication channels, there is relatively little targeting of difficult-to-reach landholders, nor evaluation of the effectiveness of communications with difficult-to-reach landholders. We suggest that greater commitment, investment, effort and careful tailoring of channel–message combinations to landholder groups are likely to be necessary to improve communications and thereby achieve greater engagement in national resource management.
The advertising industry is often criticized for presenting unrealistic images of fashion and beauty which can have a
negative influence on women and girls. In particular, a small number of advertisements for cosmetics have come under
fire from advertising regulators in the UK and USA. This exploratory paper discusses two magazine advertisements for
mascara which came to the attention of by the US regulatory authority (National Advertising Division of the Council of
Better Business Bureaus) "for excessive photoshopping", leading to both ads being withdrawn from future campaigns.
Using content analysis, the paper will analyze bloggers' comments about the decision to discover what were the main
Waller, DS & Fam, KS 2015, 'Attitudes towards sexual images in Chinese advertisements by religion', International Journal of Chinese Culture and Management, vol. 3, no. 4, pp. 413-425.View/Download from: Publisher's site
During the Cultural Revolution both advertising and various forms
of religion were banned, while since the 1970s the opening up of the Chinese
market has seen an increase in international organisations advertising and the
officially atheist government recognising that religion as an important element
in peoples' lives. This paper looks at the results of a survey of 603 people (497
Atheists and 106 Buddhists) to determine their level offence towards nudity
and underwear images in advertising, and ways to reduce the offensiveness.
The results will assist companies in becoming more responsible for the images
that they show in China.
Waller, DS & Lanasier, EV 2015, 'Attitudes of Indonesian Mothers Toward Food Advertising Directed to Children', Journal of Food Products Marketing: innovations in food advertising, food promotion, food publicity, food sales promotion, vol. 21, no. 4, pp. 397-412.View/Download from: Publisher's site
Waller, DS, Freeman, LM, Hambusch, G, Waite, K, Neil, J & Wray-Bliss, E 2014, 'Embedding Ethics in the Business Curriculum: A Multi-Disciplinary Approach', Journal of Business Ethics Education, vol. 11, pp. 239-260.View/Download from: Publisher's site
In response to recent corporate ethical and financial disasters there has been increased pressure on business schools to improve their teaching of corporate ethics. Accreditation bodies, such as the Association to Advance Collegiate Schools of Business (AACSB), now require member institutions to develop the ethical awareness of business students, either through a dedicated subject or an integrated coverage of ethics across the curriculum. This paper describes an institutional approach to the incorporation of a comprehensive multi-disciplinary ethics framework into the business curriculum. We discuss important implications for the assessment of ethics within institutional assurance practices, and address critical issues related to the support of academics when required to incorporate new ethics material within their subject which may be outside their field of
expertise. As an example, the successful application of the framework within the marketing discipline is presented and discussed.
Fam, K, Waller, DS, de Run, EC & He, J 2013, 'Advertising dislikeability in Asia: Is there a relationship with purchase intention and frequency?', Asia Pacific Journal of Marketing and Logistics, vol. 25, no. 1, pp. 144-161.View/Download from: Publisher's site
Purpose The purpose of this paper is to determine what can cause dislike of an advertisement's message in Asia. Television commercials were looked at specifically to provide an insight into the construct of advertising dislikeability and how it affects purchase intention and purchase frequency. Design/methodology/approach The study utilizes the attention/salience hypothesis. A total of 931 people were questioned in five Asian cities (Hong Kong, Shanghai, Jakarta, Bangkok and Mumbai) using telephone interviews. Findings The results revealed 931 dislike attributes that were reduced to seven: style, meaningless, character, exaggeration, irresponsive, violent and hard-sell. There also appears to be a close relationship between the disliking of advertisements and purchase intention and purchase frequency. Practical implications Findings indicate a strong relationship of the dislikeability variables with culture and religion in the five Asian cities and this must be taken seriously by advertisers. International advertisers need to pay attention to the local values and tradition and use the advertising communication message appropriately. Social implications Advertisers must be acutely aware of the social norms in designing their advertisements and the findings here can be a guide for public and/or industry policy towards advertising. Originality/value The paper has produced a new construct of advertising dislikeability and details how it affects purchase intention and purchase frequency. This construct can be further tested in other nations and situations, in order to develop an understanding of dislike towards advertising.
According to the institution-based view, ownership type is a key variable affecting environment-strategy configurations. This study configures the mechanism in which ownership types (as an institutional factor) moderate the effect of innovation strategies on firms' innovation performance. An empirical analysis was conducted on Chinese hi-tech manufacturing firms, using information related to the innovation activities of 303 firms. The empirical results suggest that ownership type affects the positive relationship between three sources of innovation (internal R&D activities, partnering with alliance partners, and partnering with universities) and innovation performance, as well as the negative relationship between external contracting and innovation performance (product or process innovation). The results imply that organizations doing business in China must be aware of the business environment that they intend to enter, especially if the intention is to develop new products or innovate current business processes.
Massey, GR, Waller, DS, Wang, PZ & Lanasier, EV 2013, 'Marketing to Different Asian Communities: The Importance of Culture for Framing Advertising Messages, and for Purchase Intent', Asia Pacific Journal of Marketing and Logistics, vol. 25, no. 1, pp. 8-33.View/Download from: Publisher's site
Purpose The purpose of this paper is to show that culture has differential effects on purchase intent, using respondents from four very different cultural groups within Indonesia, and two different advertisements (one ethical, another unethical). Design/methodology/approach The study uses survey methods and a highly structured questionnaire to collect data from respondents in four cultural groups. In total, 100 responses were received from each of these groups within Indonesia (Bali, Batak, Java, and Minang). Data were analyzed using partial least squares. Findings The results suggest that when advertising to culturally conservative groups, caution is required. Such groups have lower purchase intent when they do not like the advertisement. Moreover, other variables such as attitude towards the advertiser may become salient drivers of purchase intent for such groups if the advertisement is perceived to be unethical. Importantly, neither of these factors are salient for more permissive cultures, regardless of whether the advertisement is perceived to be ethical or unethical. In addition the authors identify a set of universal paths by which advertisement-related factors, and company-related factors indirectly influence purchase intent for both permissive and conservative cultures, regardless of the perceived ethicality of the advertisement.
Waller, DS, Deshpande, S & Erdogan, BZ 2013, 'Offensiveness of advertising with violent image appeal: A cross-cultural study', Journal of Promotion Management, vol. 19, no. 4, pp. 400-417.View/Download from: Publisher's site
Violent images are often used in advertisements to gain attention and sell products, resulting in complaints to regulatory bodies and concern regarding the effects of these potentially offensive advertisements on society. This paper presents the results of a survey of 930 university students from six countries to determine which personal and attitudinal variables have a significant influence on their attitudes toward advertisements with violent images. The results indicate that gender, country, intensity of religious beliefs, economic inclination, and products (social/political groups) produced the strongest reaction. These factors should be considered when advertisers run local or global campaigns with violent images.
Kerr, G, Mortimer, K, Dickinson, S & Waller, DS 2012, 'Buy, Boycott Or Blog Exploring Online Consumer Power To Share, Discuss And Distribute Controversial Advertising Messages', European Journal of Marketing, vol. 46, no. 3-Apr, pp. 387-405.View/Download from: Publisher's site
Purpose - The purpose of this study is to examine the concept of consumer power, in particular the power or bloggers in the online environment and how this might be applied to the regulation of advertising. Design/methodology/approach - Utilising Denegri
As organizations formalize their corporate social responsibility (CSR) activities, many firms are voluntarily disclosing these activities in their annual report. Some advertising agencies, for example, are discovering the benefits of undertaking pro bono work and reporting them in their annual reports. This article uses a longitudinal approach to observe the pro bono activities presented in the annual reports of the largest advertising agency holding company in the world, WPP Group. The amount of social investment has been disclosed in the annual reports including details of the financial cost of pro bono activities and the types of organizations that are the recipients. This study provides an insight into the disclosed pro bono activities of a major organization across a 10-year period (20002009).
In Australia, as in many countries, the early advertising industry had a poor reputation for honesty. However, in 1920 "truth in advertising" and raising ethical behavior became the focus of the Second Convention of Advertising Men of Australasia, held in Sydney. This was a major event in Australia's advertising history and was seen as a way to legitimize the industry in the eyes of those who doubted advertising's honesty. This paper will look at the Sydney Advertising Convention, with particular reference to quotes from presenters and the establishment of self-regulatory bodies, to help gain an insight into the beginning of a system to observe ethical behavior in advertising.
Commercial television licences are awarded to television companies by the Federal Government and are the mechanism through which the industry is regulated in Australia. Major considerations in the design of this regulation system are that the industry should be 'financially viable' and, for reasons of maintaining 'cultural identity', encourage the production of local content. However, restricting the availability of television licences also represents a significant barrier to competition within the industry, which has resulted in high returns to the owners of the licences, although this has changed significantly with the growth of new media. This study considers the television licensing system in Australia, and how this is changing in the new media environment
Marketing is taught at many private colleges, technical colleges and at universities across Australia. While marketing as an academic discipline is well developed, little is known of the early days and development of marketing education. This paper will observe marketing-related subjects at correspondence schools, the first ``Marketing subject that was taught at the University of Melbourne, early attempts of marketing education by industry associations, technical colleges, and universities until 1965 when the first Chair in Marketing was established. Studying the development of marketing education over the years can provide a greater insight into the current status of marketing education.
Fam, K, Grohs, R & Waller, DS 2011, 'Effects of disliked executional techniques in advertising: A five-country comparison', Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, vol. 24, pp. 69-89.
This study analyzes Asian consumers' attitudes towards disliked television commercials to provide an insight into the construct of advertising dislikeability. Dislikeability is an important concept because if certain attributes of an advertisement are disliked, this can lead to potential customers disliking the brand, being dissatisfied with the advertiser, complaining about the advertisement, and/or refusing to purchase the advertised product. A total of 1,000 people were questioned in five Asian cities (Hong Kong, Shanghai, Jakarta, Bangkok and Mumbai) using telephone interviews. The study reveals seven dislike attributes: bad style of the ad, meaningless storyline, ugly or stupid characters, exaggerating product effectiveness, irresponsible or misleading content, scary or violent characters/settings, and hard-sell approaches. Findings from this study show that there is a close relationship between disliking television advertising and purchase intention. Additionally, the importance of the seven dislikeability dimensions differs between cities and product categories. Managerial implications are offered for organizations advertising in Asia.
Waller, DS 2011, 'Credibility at risk in Sony hacking scandal', The Conversation, vol. Continuous.
The issue of sexually transmitted diseases is a socially sensitive one in Asian communities, with governments being criticized for not doing enough to reduce AIDS transmission, and the advertising of such issues potentially causing offense to people. This article surveys 630 people in China to determine their level of offense toward the advertising of condoms and STD prevention and analyzes the qualitative responses to how they would reduce the offensiveness of such advertising. The results found that generally women are more offended by the advertising of these products than men, and in terms of creative execution, women prefer implicit, prevention or effects messages, whereas men suggested a scientific message, or a focus on the creative strategy or media/location of the advertisement. It is recommended that traditional Chinese Confucian values are important for public policy makers to keep in mind when wanting to advertise socially sensitive issues in China and wider Asia.
The article presents advertising research on the creation of public service advertising by advertising agencies on a volunteer or so-called "pro bono" basis. Grounded theory is use to examine advertising agency business communication and trade publications, and identifying different types of pro bono work. Aside from the image advantages of identifying an agency as a socially responsible business, more business-related advantages to assisting nonprofit organizations were found including more opportunities for creativity, employee motivation, and attracting new clients.
Waller, DS, Shao, AT & Bao, Y 2010, 'Client influence and advertising standardization: A survey of ad agencies', Service Industries Journal, vol. 30, no. 13, pp. 2151-2161.View/Download from: Publisher's site
With increased globalization of markets, the standardization of products, services, and promotion activities has streamlined the work performed by advertising agencies. In this study, managing directors of Australian and US advertising agencies were questioned about the extent their clients influence agency functions and the degree of standardization used. It was found that copywriting was the main service offered and the clients usually have a major influence on their services. As for those that handle multi-country campaigns, older agencies tend to be more involved in international markets, and there was some degree of standardizing of campaigns and creative work.
Fam, K, Waller, DS & Yang, Z 2009, 'Addressing the advertising of controversial products in China: An empirical approach', Journal of Business Ethics, vol. 88, no. Supp 1, pp. 43-58.View/Download from: Publisher's site
China is a country that has undertaken a great transformation since the late 1970s, and among these changes, has seen a massive growth in the advertising industry with the influx of foreign advertisers, and the development of regional and global media, such as satellite television and the Internet. This has resulted in the Chinese people of all ages having a greater opportunity of exposure to different types of advertising, including the advertising of potentially controversial products, which could clash with traditional Chinese values. Using a stakeholder theory approach, this study analyzes the responses of 630 Chinese respondents to discover who is offended by controversial advertisements and determine ways potentially offensive advertising messages can be reduced, thereby assisting marketers in being more socially responsible in their advertising messages.
In Australia, advertising is a $13 billion industry that needs a supply of suitably skilled employees. Over the years, advertising education has developed from vocational-based courses to degree courses across the country. This study uses diffusion theory and various secondary sources and interviews to observe the development of advertising education in Australia from its early past to its current-day tertiary offerings, to discussing the issues that are arising in the near future. Six critical issues are identified, along with observations about the challenges and opportunities within Australian advertising education. By looking back to the future, it is hoped that this historical review provides lessons for other countries of similar educational structure or background, or even other marketing communication disciplines on a similar evolutionary path
Waller, DS 2009, 'Stars On Board', Business Review Weekly, vol. 31, no. 40, pp. 44-44.
Waller, DS 2009, 'The Eisner Museum of Advertising & Design', Australian and New Zealand Academy of Advertising Newsletter, vol. 3, no. 3, pp. 2-2.
Changes in the tertiary education are making universities and ecadcmicsmore accountable to stakekeholders. This can be difficult as there are multiple objectives from different stakeholders, including academic colleagues, employers, students, the university hierarchy, alumni, the local community and governmental bodies (Moore and Ortinau 1993; Young, MeIntyre land Gilbert 1994). For academics, the objectives of tertiary education could include ensuring that students gain a solid understanding of the theory and practical skills which are applicable to various business situations, as well as maintaining appropriate "academic standards" within their subjects and discipline (Polonsky and Waller 1998).
Waller, DS & Lanis, R 2009, 'Corporate social responsibility (CSR) disclosure of advertising agencies: An exploratory analysis of six holding companies annual reports', Journal Of Advertising, vol. 38, no. 1, pp. 109-121.View/Download from: Publisher's site
The corporate annual report has become more than a mandatory financial report for public companies, with many companies also using it as an important marketing tool. As corporate social responsibility (CSR) is an issue of growing interest in the business world, many publicly listed companies, including advertising agencies, are voluntarily disclosing information regarding their CSR activities in their annual reports. While there is criticism of the ethical values of advertising, some advertising agencies can use CSR to promote a positive side of the agency's business. This descriptive study analyzes the annual reports of the top six holding companies in the global advertising industry to promote discourse and theory development in the area. This will be done by observing which advertising companies disclose their CSR activities and what activities they undertake, as well as the development of a CSR disclosure index for advertising agencies. The results indicate that some advertising companies do engage in CSR activities and disclose them in their annual reports, but the level of these CSR disclosures is different between the organizations.
Fam, K & Waller, DS 2008, 'A Study of Liked/Disliked Television Commercials in India', Indian Journal of Marketing, vol. 38, no. 2, pp. 3-10.
When an individual or an organization employs an advertising agency to assist in undertaking promotional activities, a number of factors are involved to ensure that the agencyclient relationship runs smoothly. However, for the advertiser, as the relationship develops there can be changes in attitudes toward the advertising agency. This paper analyzes the responses of 82 advertisers regarding different elements in the advertising agencyclient relationship and compares them across 4 stages in the agencyclient life cycle: (a) Inception, (b) Development, (c) Maintenance, and (d) Dissolution. The results of the survey provide some implications to assist in the understanding of agencyclient relationships at different times of the life cycle.
Fam, KS, Waller, DS, Ong, F & Yang, Z 2008, 'Controversial Product Advertising in China: Perceptions of Three Generational Cohorts', Journal of Consumer Behaviour, vol. 7, no. 6, pp. 461-469.
China is a country that has undergone a wide range of significant changes over the last 30 years, economically, politically, and socially. Major events not only have an important effect on the developmental history of a country such as China, but also create a new generational cohort, which can adopt different views and attitudes than those characterizing previous generations. This study analyses the results of a survey of three different generational groups in China, focusing on their attitudes towards the promotion of controversial products and advertising execution techniques. Research results show significant differences between the younger and older generations, especially in regard to gender-related products and certain advertising execution techniques.
Waller, DS & Fam, K 2008, 'Industry Views of Effective Media in Malaysia: Small Vs Large Business', International Journal of Business and Management, vol. 2, no. 1, pp. 3-10.
Deciding on the most effective media strategy is important for a successful marketing communication program, particularly for small businesses which may not have much money to spend in their marketing budget. This paper observes a study of Malaysian media professionalsâ perceptions towards the most effective media in Malaysia for small and large businesses. The study found that overall newspaper were perceived to be the most effective medium, with free-to-air TV, newspapers and radio the most effective for large, national companies, while newspapers and sales promotions were the most effective for small businesses.
Waller, DS, Christy, TP & Fam, KS 2008, 'Perceptions of Offensive Advertising Elements: A China-US Comparison', Journal of East-West Business, vol. 14, no. 3/4, pp. 325-343.View/Download from: Publisher's site
As China continues to rapidly expand and further open itself to market forces, the People's Republic arouses significant interest as a new mega-market. Consequently, the influx of new business opportunities and advertising has resulted in Chinese consumers increasingly exposed to potentially offensive advertising. While some products and images may seem acceptable when advertised in the West, there are some that may offend Chinese cultural sensitivities. The purpose of this study is to better understand similarities and differences that exist between American and Chinese perceptions surrounding offensive advertising. The results highlight a number of statistical cultural differences that have business implications for international marketers.
Fam, K, Waller, DS & Henry, J 2007, 'Effects and Future of the Internet on the Malaysian Advertising Industry', International Journal of Business and Society, vol. 8, no. 2, pp. 13-24.
The Internet is having a major effect around the world on how businesses are being run, with changes in relation to marketing communications, customers, media selection, and dealing with advertising agencies. What has been the effect of this new media, and what changes are perceived for business in the future? This paper will examine Malaysian advertising executives' views on the effects of the Internet on business communications, and seeks predictions on the future of the advertising industry. A survey of 51 advertising executives indicated that the Internet will not entirely replace traditional mass media for advertising use, although it will have some effect on media planning. Keywords: Advertising; Malaysia; Internet; Advertising industry; Communication.
Waller, DS 2007, 'Consumer Offense Towards the Advertising of Some Gender-Related Products', Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, vol. 20, no. 1, pp. 72-85.
Causing people to take offense can occur when a marketer undertakes a controversial advertising campaign. What can make this a particularly important issue is when companies make what for many individuals is a controversial product, like condoms, erectile dysfunction drugs, feminine hygiene products and certain kinds of underwear. Such companies manufacture legitimate products for their target customers, and they need to be able to communicate an effective message to their customers without causing offense that can lead to dissatisfaction, negative publicity, the rejection of the message, boycotts, other forms of complaining behavior, or other unpleasant outcomes. This article presents the results of a survey of 265 university students to examine whether they perceive particular gender-related products as offensive, what execution techniques, if any, lead them to find advertisements offensive, in general, and to calculate correlations to find out any potential association between specific gender-related products and specific offensive advertising execution techniques. The inquiry uncovered a number of execution techniques that were perceived as offensive and there were several statistical differences in comparisons between gender and age.
Fam, KS & Waller, DS 2006, 'Identifying likeable attributes: a qualitative study of television advertisements in Asia', Qualitative Market Research: an international journal, vol. 9, no. 1, pp. 38-50.View/Download from: Publisher's site
Purpose Numerous studies investigate what contributes to advertising likeability; however, these are often based on quantitative research undertaken in western countries. This paper aims to report the findings of a cross-cultural qualitative study undertaken across five Asian cities (Hong Kong, Shanghai, Jakarta, Bangkok and Mumbai) to discuss Asian consumers' attitudes towards television commercials in their respective country/city. Design/methodology/approach The data was gathered from two focus group interviews (1 male and 1 female) conducted in each city. Each group comprised of eight people and the interview lasted between 40 and 60 minutes. In each focus group several of the most liked locally produced television commercials were presented to the participants and the discussion that followed centered around visual images that they most liked. Findings The results found differences in the likeable attributes between the five cities. These variations can be attributed to the differences in local culture, and to a lesser degree, other market-related factors like attitudes towards advertising in general, cultural outlook and perspective, consumer confidence and hours of watching television per week.
Waller, DS 2006, 'A proposed response model for controversial advertising', Journal of Promotion Management, vol. 11, no. 2/3, pp. 3-15.
Given the unmistakable trend toward a more integrated global economy and the tremendous impact of consumer vanity on demand for countless goods and services, there exists a need for more cross-cultural research on the important psychological construct kn
Shao, AT & Waller, DS 2005, 'Research services offered by Australian advertising agencies', Australasian Journal of Market & Social Research, vol. 13, no. 1, pp. 11-20.
Stark, A, Fam, KS, Waller, DS & Tian, Z 2005, 'Chinese negotiation practice: a perspective from New Zealand exporters', Cross Cultural Management, vol. 12, no. 3, pp. 85-102.
Negotiation is crucial to business alliances, but this process can become more complicated if there are language barriers and differences in cultural values, customs, and lifestyles, such as Western businesses negotiating in the Peoples Republic of China (PRC). Previous studies have presented models of the Chinese negotiating process but these are primarily from the US. This study examines the negotiating experiences of selected New Zealand investors who have had experiences negotiating either Foreign Direct Investment (FDI) or short-term sales agreements in the PRC to create two conceptual models. The results provide some interesting insights for doing business in China.
Waller, DS, Fam, KS & Erdogan, BZ 2005, 'Advertising of controversial products: a cross-cultural study', The Journal of Consumer Marketing, vol. 22, no. 1, pp. 6-13.
Purpose The purpose of this paper is to determine attitudes towards the advertising of certain controversial products/services and reasons for being offensive across four different countries, Malaysia, New Zealand, Turkey and the UK. Design/methodology/approach This was achieved by analyzing the responses to a questionnaire that was distributed to a convenience sample of university students in the four countries. A total of 954 were sampled for this study. The results indicated that geography is not a major determinant of attitudes, and that religious and historical factors play a very important role. Findings Of the 17 products presented, 11 resulted in similar answers for New Zealand and the UK, and seven were similar for Malaysia and Turkey. However, it was apparent that the two countries mostly populated by Muslims had some differences as Malaysia has a multicultural society that must make some allowances for other ethnic groups. It also appears that racism and racist images are of concern to all those sampled. Originality/value The opening up of regional markets and the development of regional and global media, such as satellite television and the internet, will mean that marketers will try to take advantage of the associated benefits of a standardized approach to advertising and promotional activities. For those involved in international marketing, it is important that they are aware of possible differences and cultural sensitivities when entering a new market or undertaking a standardized mass-media campaign across a region, whether it be Australasia or Europe.
Fam, KS, Waller, DS & Erdogan, BZ 2004, 'The influence of religion on attitudes towards the advertising of controversial products', European Journal of Marketing, vol. 38, no. 5/6, pp. 537-555.View/Download from: Publisher's site
Waller, DS 2004, 'Developing an account-management lifecycle for advertising agency-client relationships.', Marketing Intelligence & Planning, vol. 22, no. 1, pp. 95-112.View/Download from: Publisher's site
Waller, DS 2004, 'Don't think, vote', U, vol. 7.
Fam, KS & Waller, DS 2003, 'Advertising controversial products in the Asia Pacific: What makes them offensive?', Journal Of Business Ethics, vol. 48, no. 3, pp. 237-250.View/Download from: Publisher's site
Waller, DS & Fam, KS 2003, 'Advertising of offensive products: a challenge for marketing in China', Asian Journal of Marketing, vol. 9, no. 1, pp. 38-47.
Fam, KS, Waller, DS & Erdogan, BZ 2002, 'The influence of religion on the attitudes towards the advertising of controversial products', European Journal of Marketing, vol. 38, no. 5/6, pp. 537-555.
Waller, DS & Fam, K 2002, 'Gender attitudes towards the advertising of controversial products in China', Journal of Interdisciplinary Gender Studies, vol. 5, no. 2, pp. 83-91.
Waller, DS & Fam, KS 2002, 'Offence to the advertising of controversial products: a study of gender attitudes in China and Malaysia', Journal of Asia Pacific Marketing, vol. 1, no. 1, pp. 59-72.
Waller, DS & Fam, KS 2002, 'Offensive advertising: a challenge for marketing in China', Asian Journal of Marketing.
Waller, DS, Cusick, DJ, Matheson, HD & Miller, M 2001, 'Advertising Agency Activities Used to Attract New Clients in Australia', Journal of Business & Industrial Marketing, vol. 16, no. 2, pp. 129-140.
Advertising agencies, as communication professionals, should use ``best practice'' activities for promoting themselves to attract new clients. Presents the results of a survey of executives from the top advertising agencies in Australia to determine the activities the agencies use to promote themselves. Overall, it was indicated that ``personal contact'' and ``positive recommendations of satisfied clients'' were perceived to be the most effective for winning new clients. Other activities perceived to be effective were: responding to requests for new business presentations, publicity on recent successful campaigns and winning industry awards.
When an advertising agency attempts to attract a new client it must rely on perceptions of what they feel clients regard as important agency selection criteria. This paper analyses a survey of 102 advertising agency account directors in New Zealand that asked them to rate the importance of a number of agency selection variables. This resulted in eight factors that they perceived to be important for companies when selecting a new advertising agency. © 2000 by The Haworth Press, Inc. All rights reserved.
As advertising agencies try to become more creative to communicate to the marketplace and gain awareness of their client's product or service, there will be advertisements which the general public perceive as "offensive." This paper analyses a campaign by Pizza Hut for a style of stuffed crust pizza which tells people to "Get Stuffed" by surveying attitudes towards the advertisement and reasons for an advertisement being offensive. © 1999 by The Haworth Press, Inc. All rights reserved.
Waller, DS & Shyan Fam, K 2000, 'Cultural values and advertising in Malaysia: Views from the industry', Asia Pacific Journal of Marketing and Logistics, vol. 12, no. 1, pp. 3-16.View/Download from: Publisher's site
Considers the environmental differences that may need to be considered when marketers enter into a new country such as media restrictions. Cultural and legal factors. Observes a study of Malaysian media professionals' perceptions towards various media and advertising restrictions in their country. Presents findings suggesting that advertising images, particularly nudity, indecent language, and sexist images were perceived as major reasons for advertising restrictions. © 2000, MCB UP Limited
Fam, KS & Waller, DS 1999, 'Factors in winning accounts: The views of agency account directors in New Zealand', JOURNAL OF ADVERTISING RESEARCH, vol. 39, no. 3, pp. 21-32.
As society becomes more complex, as we become more aware of the harmful effects of some products and as agencies try to become more creative to cut through the clutter" to gain awareness, there will be more advertisements which the general public perceive as "offensive". Analyses the responses to a survey of attitudes towards the advertising of particular products and reasons for being offensive. The attitudes are examined by means of a survey which presents a series of potentially controversial/ offensive products. The study can be used by advertising agencies to develop an understanding of which advertising is perceived by some people as offensive, and a list of potentially controversial clients.
Waller, DS & Polonsky, MJ 1999, 'Student attitudes towards political advertising and issues: A cross-cultural study', Journal of International Consumer Marketing, vol. 11, no. 2, pp. 79-98.View/Download from: Publisher's site
A number of cross-cultural studies have analysed student attitudes towards advertising in general in order to control sources of variation and to isolate any cultural differences. Rather than use students as a proxy for the wider population this study focuses on an examination of the attitudes of students towards one type of advertising, political advertising in two countries with different political systems (Australia and the US). It found that respondents in both countries held similar attitudes towards political advertising and political issues. © 1999, Taylor & Francis Group, LLC. All rights reserved.
Waller, DS & Polonsky, MJ 1996, 'Advice for handling controversial accounts: From products to politicians', Marketing Intelligence & Planning, vol. 14, no. 3, pp. 21-28.View/Download from: Publisher's site
Considers Australian advertising agency executives' attitudes towards "controversial" clients, by focusing on their attitudes towards political accounts. Examines a sample of 101 advertising agency executives from Australia's 300 largest agencies to determine why some Australian agencies are not willing to accept political accounts. The results, combined with comments from various advertising agency executives and the relevant literature, provide a number of suggestions for agencies who have or are planning to obtain potentially controversial accounts. © 1996, MCB UP Limited
POLONSKY, MJ & WALLER, DS 1995, 'DOES WINNING ADVERTISING AWARDS PAY - THE AUSTRALIAN EXPERIENCE', JOURNAL OF ADVERTISING RESEARCH, vol. 35, no. 1, pp. 25-35.
Noguti, V, Singh, S & Waller, DS 2019, 'Gender differences in motivations to use social networking sites' in Gender and Diversity: Concepts, Methodologies, Tools, and Applications, IGI Global, Hershey, PA, USA, pp. 1565-1580.View/Download from: Publisher's site
© 2019 by IGI Global. All rights reserved. This chapter investigates gender differences in motivations to use social networking sites (SNS), a subset of social media. The present research focuses on Facebook given its prominence among currently available SNS. Analysing a survey of university students in Australia, the results indicate that female consumers are more likely than male consumers to use Facebook to seek information (to research and learn new things and to discuss products and brands) and for convenience (to obtain things with little effort). Both of these reasons in turn relate positively to their degree of engagement on Facebook, where engagement is operationalized as cognitive absorption which is a state of deep involvement with an activity.
Waller, DS & Waller, HJ 2017, 'Ghost or Avatar? The Value of Conserving Heritage Signs' in Schutt, S, Roberts, S & White, L (eds), Advertising and Public Memory Social, Cultural and Historical Perspectives on Ghost Signs, Routledge Research in Cultural and Media Studies, London, pp. 289-304.
Contributors to this volume examine the complex relationships between the signs and those who commissioned them, painted them, viewed them and view them today.
Beede, P, Boddewyn, J, Dickinson, S, Mortimer, K & Waller, DS 2016, 'Towards A Global Framework For Advertising Self Regulation' in Campbell, C & Ma, J (eds), Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress, Springer, Germany, pp. 601-602.View/Download from: Publisher's site
One of the forces which has indelibly shaped marketing is the internet. It has not only changed the way we communicate, but our marketing practices and our advertising self-regulation process (Kerr, et al 2012). Most advertising self-regulatory frameworks are country specific and typically an artefact of culture and the national regulatory environment (Boddewyn 1989; Rotfeld 1992). The importance of protecting consumers from deceptive advertising is universal, and in trying to regulate a global medium, we need to integrate national concerns into global guidelines and international best practice. Currently there is no global framework for advertising self-regulation, even though there is an urgent need to both protect consumers in this unregulated environment and ensure marketers' obligations for legal, decent and truthful advertising are met.
Ellis, RB & Waller, DS 2016, 'A Study of the Marketing Curriculum in Australia: The 1930S to Now' in Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, Springer, Germany, pp. 86-93.View/Download from: Publisher's site
"Marketing" was first taught in Australia at a university-level was at the University of Melbourne in 1929. Nine years later a detailed syllabus was produced by the co-ordinator A.G. Whitlam. This paper presents a historical analysis of the subject and compares it to the current Principles of Marketing subject taught today. An analysis of the subject structure, syllabus, and textbooks provides an insight into the changing Marketing curriculum. From the findings marketing educators can draw on the past to help understand the marketing curriculum of today, and raise issues for marketing subjects in the future.
Noguti, V, Singh, S & Waller, DS 2016, 'Gender Differences in Motivations to Use Social Networking Sites' in English, R & Johns, R (eds), Gender Considerations in Online Consumption Behavior and Internet Use, IGI Global, Hershey PA, USA, pp. 32-49.View/Download from: Publisher's site
This chapter investigates gender differences in motivations to use social networking sites (SNS), a subset of social media. The present research focuses on Facebook given its prominence among currently available SNS. Analysing a survey of university students in Australia, the results indicate that female consumers are more likely than male consumers to use Facebook to seek information (to research and learn new things and to discuss products and brands) and for convenience (to obtain things with little effort). Both of these reasons in turn relate positively to their degree of engagement on Facebook, where engagement is operationalized as cognitive absorption which is a state of deep involvement with an activity.
Fam, KS & Waller, DS 2015, 'Advertising Executives' Views of Attributes in Winning New Clients' in Manrai, AK & Meadow, HL (eds), Global Perspectives in Marketing for the 21st Century, Springer, Germany, pp. 131-134.View/Download from: Publisher's site
In the advertising industry, the agency/client relationship is extremely important for both parties as a "failed" relationship can result in major costs in both time and money. Past research has concentrated on just analysing the views of the advertisers. This study examines what attributes are valued by agency executives as important in winning new clients, particularly whether there is any variation in perceived attribute importance ratings among account directors of different types of agencies, based on (a) type of account handled; (b) size of billings; (c) nature of agency service; and (d) success rate in winning new clients.
Waller, DS, Deshpande, S & Erdogan, BZ 2015, 'Offensiveness to Advertising with Violent Images and the Perception of Restrictions' in Rifon, NJ, Royne, MB & Carlson, L (eds), Advertising and Violence: Concepts and Perspectives, Routledge.
Kerr, G & Waller, DS 2014, 'Advertising Education in Australia' in Richards, JI & Ross, BI (eds), Advertising Education Around the World, American Academy of Advertising, Michigan, USA, pp. 405-415.
Waller, DS 2014, 'Social, ethical and regulatory aspects' in Belch, G, Belch, M, Kerr, G & Powell, I (eds), Advertising and Promotion: An Integrated Marketing Communications Perspective, McGraw-Hill/Irwin, Sydney, pp. 175-198.
Waller, DS & Hingorani, A 2014, 'Luxury organizations and social responsibility: A case study' in Berghaus, B, Muller-Stewens, G & Reinecke, S (eds), The Management of Luxury. A Practitioner's Handbook., Kogan Page, London, pp. 423-437.
Fam, K, Waller, DS & Erdogan, BZ 2013, 'The influence of religion on attitudes towards the advertising of controversial products' in Fitchett, J & Davies, A (eds), Consumer Research Methods, SAGE Publications, UK.
Oppewal, H, Morrison, MD, Wang, PZ & Waller, DS 2010, 'Preference stability: Modelling how consumer preferences shift after receiving new product information' in Hess, S & Daly, A (eds), Choice Modelling: The State-of-the-Art and the State-of-Practice, Emerald, Bingley, UK, pp. 499-516.
An assumption made in many applications of stated preference modeling is that preferences remain stable over time and OYer multiple exposures to information about choice alternatives. However, there are many domains where this assumption can be challenged. One of these is where individuals learn about new products. This paper aims to test how attribute preferences as measured in an experimental choice task shift when respondents are exposed to new product information. The paper presents results from a study investigating consumer preferences for a new consumer electronics product conducted among 400 respondents from a large consumer panel. All respondents received several choice tasks and were then able to read additional information about the new product.
Waller, DS 2009, 'Social, Ethical and Regulatory Aspects' in Belch, G, Belch, M, Kerr, G & Powell, I (eds), Advertising and Promotion: An Integrated Marketing Communications Perspective, McGraw-Hill, Sydney, Australia, pp. 56-83.
Waller, D & Waller, H 2020, 'Education, engagement, and the internet: Analyzing museum business goals', Marketing, Public Policy and Moral Courage in a Diverse, Rapidly Changing World, 2020 AMA Marketing and Public Policy Conference, American Marketing Association, Chicago, USA, pp. 55-56.
Governments around the world are reducing their funding of arts and cultural programs, which has led to the GLAM (Galleries, Libraries, Archives, and Museums) sector becoming more accountable and strategic in how they deal with the public. Over the years museums have been changing, and this is expressed in their business goals, such as the Vision, Mission and Objectives. This research analyses the business goals of major cultural institutions to determine their policy focus and how digital media is being used to help achieve these. This will be achieved by a content analysis of the strategic plans main art galleries and historic museums in Australia. The findings indicate that a visitor-based focus has changed with the use of social media, and that broader mission and vision of the institutions are being supported by efforts to digitally engage with the wider community
Waller, D & Waller, H 2018, 'Digital Engagement and Measuring Success in the GLAM Sector', Australian and New Zealand Marketing Academy 2018, Adelaide, Australia.
Waller, DS 2018, 'Attitudes of Gen Y to Advertising Regulation in Australia', 2018 Summer AMA Proceedings, 2018 AMA Summer Academic Conference, American Marketing Association, Boston, MA, USA, pp. ES-20-ES-22.
Waller, DS & Waller, H 2018, 'Cultural Institutions' Use of Social Media: Physical Space Vs Cyberspace', Australian and New Zealand Communication Association, Auckland, New Zealand.
Waller, DS & Waller, H 2017, 'Online engagement by museums in Australia and New Zealand', Communication Worlds. Access, Voice, Diversity, Engagement., Australian and New Zealand Communication Association, The University of Sydney, Sydney, Australia.
Noguti, V & Waller, DS 2016, 'Do Effects of Social Media Advertising Change at Different Times of the Day? The Impact of Seeking Information and Entertainment', International Conference on Research in Advertising, Ljubljana, Slovenia.
Noguti, V & Waller, DS 2016, 'Understanding Consumers' Use of Social Media at Different Times of the Day: Implications for Advertising Recall', Australia and New Zealand Communication Association Conference, Newcastle.
Social media plays a central role in many people's lives, not only for communications with family and friends, but also to get connected with new people and to learn news from individuals as well as from mainstream sources. Conversations about brands and products between consumers, and between consumers and companies, contribute a significant part within this rich informational online environment. Advertising also has a role to play in these conversations as it can both inform and entertain the audience. While the advertising industry evolves and adapts to rapidly changing technological possibilities, finding ways to optimise advertising impact and not annoy the potential customer are important goals. A better understanding of how people use social media provides factors that can help with this optimisation. One such factor is how different people use social media differently throughout the day, i.e., during morning, day, and evening times.
This paper investigates interest in news distributed via social media at different times of the day and compares this with the recall of advertised brands. This situation is likely to be important in the context of adverting as ads provide information and those interested in news tend to be eager to get information. Specifically this study explores how consumers who are most active on Facebook either early in the morning, during the day, or in the evening differ in their ad recall through their interest in getting daily news from Facebook. To discover this, a total of 408 participants living in Australia who use Facebook on their mobile phones completed an online study. The results are moderated by gender, age, and psychological reactance (degree to which people react against threats to their freedom of choice such as unsolicited advertising intrusion).
The study found that high reactance, older females most intensely using Facebook during the day get more of their daily news from Facebook, and tend to recall more adverti...
Waller, DS & Waller, HJ 2016, 'Social Media by Art Galleries: An Analysis of Negative Facebook Comments', Australian New Zealand Marketing Academy Conference, Christchurch, New Zealand.
Singh, S, Waller, D & Noguti, V 2015, 'Choice of Digital Device and Facebook Advertising', 14th International Conference on Research in Advertising, London.
Waller, DS 2015, 'Developing a Media Planning Toolkit to Provide Authentic Data for Advertising Students', UTS Teaching and Learning Forum, Sydney.
Morrison, MD, McCulloch, R, Greig, J, Read, D & Waller, DS 2014, 'Comparing communication strategies to promote natural resource management programs to landholders', International Social Marketing Conference, International Social Marketing Conference, AASM, Melbourne, Australia.
Noguti, V, Waller, DS & Singh, S 2014, 'A study of consumer innovation and purchase based on information from social media', 2014 Asia Pacific Innovation Conference, 2014 Asia Pacific Innovation Conference, Sydney, Australia.
Waller, DS 2014, 'Online Media as an Information Source: Some Preliminary Findings', Australia and New Zealand Communication Association (ANZCA) Conference, Australian and New Zealand Communication Association Conference, ANZCA, Melbourne, Australia.
Waller, DS, Noguti, V & Singh, S 2014, 'Does the Use of Facebook Lead to Purchases?', Proceedings of 2014 ANZMAC Conference, Australian and New Zealand Marketing Academy Conference, ANZMAC, Brisbane, Australia, pp. 1169-1175.
The ability of social media to attract large numbers of people around the world also
makes these websites a platform of interest for advertisers. While these sites were
hesitant at first to 'sell out' to massive amounts of advertising, advertising has produced
for them a major revenue stream. However, an issue is whether the use of social media
leads people to purchase. This paper will analyse the results of a survey of 169 Facebook
users to determine the predictors for a purchase based on information from Facebook.
The findings indicate that Facebook engagement, seeking friends, seeking information
and gender are the main predictors of purchase.
Wang, Z, Deshpande, S, Waller, DS & Erdogan, BZ 2014, 'The influence of religion on perceptions toward the regulation of controversial advertising', Global Marketing Conference, Global Marketing Conference, GAMMA, Singapore, pp. 646-650.View/Download from: Publisher's site
Ellis, RB & Waller, DS 2013, 'A study of the marketing curriculum in Australia: The 1930s to now', Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Proceedings of The 16th Biennial World Marketing Congress, Academy of Marketing Science - World Marketing congress, Academy of Marketing Science, Melbourne, Australia, pp. 95-100.
Morgan, P, Lee, C & Waller, DS 2013, 'Prostate cancer detection: A case study using controversial advertising to change behaviour', World Social Marketing Conference Abstracts Book, World Social Marketing Conference, The Conference People Ltd, Toronto, Canada, pp. 110-111.
Waller, DS & Crawford, R 2013, 'What agencies want: An analysis of ad agency recruitment advertisements', Proceedings of the Australia and New Zealand Communication Association (ANZCA) Conference, Australia and New Zealand Communication Association (ANZCA) Conference, ANZCA, Perth, pp. 112-112.
Waller, DS, Kerr, G, Mortimer, K & Dickinson, S 2013, 'A model of advertising regulation in the digital world', Proceedings of Australia and New Zealand Communication Association (ANZCA) Conference, Australian and New Zealand Communication Association Conference, ANZCA, Perth, pp. 1-20.
Advertising comes under some form of regulation, whether self or government regulated, in countries around the world, to ensure that it does not offend, mislead or deceive. However, the growth of various types of digital media has resulted in commercials formerly banned in a country now being available to be watched globally on the Internet. This paper examines the functionality of informal regulatory processes enabled by digital media. In doing this, a conceptual model is proposed that explores the influence of the public, advertisers and regulatory bodies in the contemporary media environment. The model presents some important implications for both advertisers and regulatory bodies in an international context
Neil, JA, Freeman, LM, Waller, DS, Hambusch, G & Waite, K 2012, 'Developing graduate attributes in ethics: UTS online ethics portal', Proceedings of UTS Teaching & Learning Forum, UTS, Sydney, Australia.
Waller, DS 2012, 'A media landscape of Gen Y: how does radio compare to other media?', Radio Waves : 90 Years of Radio Broadcasting in Australia" Old, New & Next Wave, ASRA & UTS Joint 2012 Conference, Australasian Sound Recordings Association & Faculty of Arts and Social Sciences, UTS, Sydney, Australia.
Waller, DS 2012, 'A study of Chinese students' attitudes to offensive advertising', ASA Conference Program, 19th Biennial Conference of Asian Studies Association of Australia, Asian Studies Association of Australia, Sydney, pp. 85-85.
Waller, DS 2012, 'Advertising cosmetics and a backlash from regulators: An analysis of blog comments', Proceedings of ANZCA 2012, Australian and New Zealand Communication Association Conference, Australian and New Zealand Communication Association, Adelaide, Australia, pp. 1-5.
The advertising industry is often criticised for presenting unrealistic images of beauty which can have a negative influence on women and girls. A small number of advertisements for cosmetics have come under fire with regulators in the UK and US. This paper discusses a magazine ad for CoverGirl cosmetics which was criticised by the US regulatory authority leading it to voluntarily withdraw it from future campaigns, and analyses blog comments about the decision. It has been suggested that this decision could be the beginning of changes to the advertising of cosmetics.
Morrison, MD, Greig, J, Waller, DS & McCulloch, R 2011, 'Media for communicating information to difficult to reach landholder segments', Proceedings of the American Academy of Advertising Asia-Pacific Conference, Asia-Pacific Conference of American Academy of Advertising, American Academy of Advertising, Brisbane, Australia.
Morrison, MD, Greig, J, Waller, DS & McCulloch, R 2011, 'Regional media for communicating to various landholder segments: The views of local environmental authorities', The Land: past, present, and future - symposium, Bathurst, Australia.
Morrison, MD, McCulloch, R, Greig, J, Waller, DS & Filmer, M 2011, 'Rational Vs Emotional Appeals with Communications to Landholders: A Review of Focus Group Responses', Proceedings of ANZMAC 2011, Australian and New Zealand Marketing Academy Conference, ANZMAC2011 Conference, Perth, Australia, pp. 1-7.
There are many organisations that seek to communicate with landholders for the purposes of engaging them in local environmental or conservation programs and sustainable production. This study examined whether different segments of landholders are likely to respond better to communication based on different appeals (rational or emotional), using different messages and communication channels. Seven hypothetical communication campaigns were designed with specific messages and appeals, each produced in three types of media. Focus groups of three specific landholder groups lifestylers., traditional and absentee landowners were held to obtain their responses to the campaigns. Findings suggest that the effectiveness of communications with landholders can be increased by using preferred messages and appeals, and selecting a combination of media appropriate to the landholder group being targeted.
Waller, DS 2011, 'Redesigning an international advertising project for Chinese students', UTS Teaching and Learning Forum, Sydney, Australia.
Waller, DS & Hingorani, A 2011, 'Luxury brands: What are they doing about social responsibility', 2011 International Corporate Governance Conference, International Corporate Governance Conference, UTS Centre for Corporate Governance, Sydney, Australia, pp. 1-8.
Waller, DS & Massey, GR 2011, 'A study of personal beliefs of advertising and attitudes towards advertisements: Pollay and Mittal (1993) revisited', Proceedings of Australia and New Zealand Communication Association Conference, Australia and New Zealand Communication Association Conference, ANZCA, Hamilton, New Zealand, pp. 1-12.
This study involves a survey of university students and focuses on the personal beliefs and uses of advertising identified in Pollay and Mittals (1993) seminal paper, i.e., Product Information, Social Role/Image, and Hedonic/Pleasure. Our results suggest that respondents attitudes towards advertisements is most strongly driven by the Hedonic/Pleasure factor of advertising, followed by its Product Information role, but is unaffected by the Social Role/Image function of advertising. Our structural equation modelling results suggest that there has been an increase in the importance of the Hedonic/Pleasure role of advertising since Pollay and Mittals (1993) original study. In addition, the measurement diagnostics for these three constructs from our modelling suggest that there may be a need to revisit these items, and to develop and validate new and better measures of them.
Fam, K, Gazley, A, Waller, DS & Krisjanous, J 2010, 'Attitudes To Offensive Advertising in China: A Comparison With The West', The Six Senses - the Essentials of Marketing, Engineering Mathematics and Applications Conference, European Marketing Academy, Denmark, Copenhagen, pp. 160-160.
Waller, DS 2010, 'Attitudes to Advertising in a Changing Society: A Study of Chinese Students', ANZCA 2010 Conference: Media, Democracy and Change., ANZCA 2010 Conference, Australia and New Zealand Communication Association, Canberra, Australia, pp. 67-67.
Waller, DS 2010, 'Ten Years of "Social Investment": WPP Group 1999-2008', Proceedings of International Nonprofit and Social Marketing (INSM) 2010 Conference, International Nonprofit and Social Marketing Conference, Queensland University of Technology, Brisbane, Australia, pp. 204-209.
Over the last ten years a number of major corporate ethical and financial disasters has resulted in organisations taking steps to improve their financial reporting, corporate governance, ethical practice and social responsibility (Agrawal and Chadha 2005). Corporate Social Responsibility (CSR) and CSR disclosure has been a growing interest in both accounting and marketing academic research (Gray, Owen and Maunders 1987; Luo and Bhattacharya 2006; Waller and Lanis 2009a). Companies can use communication tools like their website, the annual reports, CSR reports, and press releases, to voluntary disclosure non-financial information, such as ethical behaviour, to their various stakeholders, including shareholders, employees, customers, suppliers, media and the government, and to develop a particular brand image for the organisation (Berkey 1990; Judd and Timms 1991; Neu, Warsame and Pedwell 1998; Stanton and Stanton 2002; Murphy etal 2005)
Waller, DS 2010, 'The Development of Advertising Education at Universities in Australia', Re-thinking Advertising: histories, praxis and interpretations, Rethinking Advertising Symposium, University of Melbourne, Melbourne, Australia.
Waller, DS, Morrison, MD, Greig, J & McCulloch, R 2010, 'Effective Communication to Landholders: A survey of Local Environmental Authorities', ANZCA 2010 Conference: Media, Democracy and Change., ANZCA 2010 Conferenc, Australia and New Zealand Communication Association, Canberra, Australia, pp. 67-68.
Kerr, G, Dickinson, S, Waller, DS & Mortimer, K 2009, 'Testing advertising via new media: An exploratory study of advertising practitioner attitudes', Communication, Creativity and Global Citizenship: Refereed Proceedings of the Australian and New Zealand Communication Association Conference, Australian New Zealand Communications Association Annual Conference, Australian and New Zealand Communication Association, Brisbane, Australia, pp. 91-98.
New media, as a free and universal communication tool, has had an impact on the power of the general public to comment on a variety of issues. As the public can comment favourably or unfavourably on advertisements, such as on Youtube, the advertising industry must start using weblogs to research reaction to their advertising campaigns. This exploratory study examines the responses of some advertising industry practitioners, both advertisers and agencies, on the impact of new media, specifically weblogs, and the use of new media as a source of research on advertising campaigns.
Mortimer, K, Kerr, G, Waller, DS & Dickinson, S 2009, 'The Use of Blog Sites to Share and Discuss Controversial Advertising', Australian Media Traditions. Internationalising Media History - From Australia to the World, Sydney.
Oppewal, H, Morrison, MD, Waller, DS & Wang, PZ 2009, 'An Experimental Choice Study of the Introduction of a New Product Feature on Attribute Preferences', INFORMS Marketing Science Conference, University of Michigan, Ann Arbor, Michigan, USA.
Oppewal, H, Morrison, MD, Wang, PZ & Waller, DS 2009, 'How preferences change after receiving new product information in an experimental choice task', Proceedings of ANZMAC 2009, Australian and New Zealand Marketing Academy Conference, Australian and New Zealand Academy of Marketing, Melbourne, Australia, pp. 1-8.
Discrete choice experiments typically assume that preference structures remain stable over time and over multiple exposures to information about choice alternatives. However, this assumption may not be valid when the study concerns a new product, which individuals are less familiar with. This paper tests how attribute preferences shift when respondents are exposed to new product information in an experimental choice task. The findings indicate how attribute utilities vary across the before and after exposure conditions; further analysis however shows these effects to partly disappear when the effect of information on the scale constant is accounted for.
Waller, DS 2009, 'Advertising agencies see the pros of pro-bono', Proceedings of International Nonprofit and Social Marketing Conference (INSM), International Nonprofit and Social Marketing Conference, Victoria University and Swinburne University of Technology, Melbourne, Australia, pp. 1-7.
While most people would associate pro bono work with the legal industry, a number of advertising agencies are discovering the benefits in taking on a pro bono client. Although this is not a new activity by agencies, some articles in the industry literature are suggesting that this is an area of growing interest. This paper will discuss the various types of pro bono work offered by advertising agencies and the advantages and disadvantages by observing discussion in the industry literature. From the literature it appears that even though an agency may want to be seen as a good citizen by helping charities and community groups, there are also definite business reasons for doing this work, such as motivating and refreshing staff, increasing agency profile and prestige, providing a creative opportunity, as well as attracting paying clients. Therefore, the reasons for doing pro bono work may not be as altruistic as in other industries.
Waller, DS & Kerr, G 2009, 'Good Citizenship or Good Business?: Pro Bono Work by Advertising Agencies', Australia and New Zealand Communication Association Conference, Brisbane, Australia.
Waller, DS & Lanis, R 2009, 'CSR disclosure: An exploratory study of the leading media organizations', 2009 AMA Educator's Proceedings: Enhancing Knowledge Development in Marketing, American Marketing Association Summer, American Marketing Association, Chicago, USA, pp. 1-8.
Corporate social responsibility (CSR) is an issue of growing interest in the business world, and many large, multinational companies, including media organizations, are voluntarily disclosing information regarding their CSR activities. While there is criticism of the ethical values of the media, some media organizations are using CSR to promote a positive side of their business. This exploratory study observes what the leading media organizations are doing in terms of CSR activities to propose a CSR disclosure index for the media industry, and discusses some implications for other organizations.
Waller, DS, Dickinson, S, Mortimer, K & Kerr, G 2009, 'On-line Consumer Empowerment and the Advertising Self-Regulation Process', Proceedings of the American Advertising Association Asia-Pacific Conference, American Advertising Association (AAA) Asia-Pacific Conference, American Advertising Association, Beijing, China.
Waller, DS, Oppewal, H, Morrison, MD & Wang, PZ 2009, 'Preference Stability: Modelling How Consumer Preferences Shift After Receiving New Product Information', International Choice Modelling Conference, York, UK.
Dickinson, S, Waller, DS, Kerr, G & Mortimer, K 2008, 'Advertising agency engagement and regulatory empowerment in the world of new media', Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat, Australian and New Zealand Marketing Academy Conference, ANZMAC, Sydney, pp. 1-48.
This paper examines how new media has impacted advertiser behaviours in relation to controversial advertising. This research seeks to explore the extent of advertiser engagement and regulatory empowerment in a new media environment, where an advertiser can show offensive advertising online via new media despite a ban by the self regulatory body in relation to traditional media. Specifically, we conduct ten interviews with members of the advertising industry to develop an understanding of this engagement and empowerment. Findings suggest that advertisers are very aware that new media creates an opportunity for engagement, however, feedback is interpreted subjectively to rationalise continued dissemination of offensive advertising messages and therein advertisers are empowered.
Waller, DS & Lanis, R 2007, 'An Analysis of Corporate Social Responsibility Disclosure by Advertising Agencies', Communications, Civics, Industry: Proceedings of ANZCA 2007, Australian New Zealand Communications Association Annual Conference, Australia and New Zealand Communication Association and La Trobe University, Melbourne, pp. 1-9.
The corporate annual report has become more than a mandatory financial report for public companies, with many companies also using it as an important marketing communication tool. As corporate social responsibility (CSR) is an issue of growing interest in the business world, many publicly listed companies, including advertising agencies, are voluntarily disclosing information regarding their CSR activities in their annual report. This descriptive study analyses the annual reports of the top six holding companies in the global advertising industry, in order to observe which advertising companies disclose their CSR activities and what activities they undertake, and the development of a CSR disclosure index for advertising agencies. The results indicate that some advertising companies do engage in CSR activities and disclose them in the annual report, but the level of these CSR disclosures is different between the organisations.
Waller, DS, Deshpande, S & Erdogan, BZ 2008, 'Protect or Restrict?: East-West Attitudes Towards Advertising Regulations', Proceedings of the Australian and New Zealand Communication Association, ANZCA, Australian and New Zealand Communication Association, ANZCA, Massey University, Wellington, New Zealand.
Waller, DS, Wang, PZ, Morrison, MD & Oppewal, H 2007, 'Media Choice for Information Search to Purchase a New Technology', Communications, Civics, Industry: Proceedings of ANZCA 2007, Australian New Zealand Communications Association Annual Conference, Australia and New Zealand Communication Association and La Trobe University, Melbourne, pp. 1-8.
Waller, DS, Wang, PZ, Oppewal, H & Morrison, MD 2008, 'Brand awareness of new technology in the introduction stage: A study of Blu-Ray vs HD-DVD format', Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat, Australian and New Zealand Marketing Academy Conference, ANZMAC, Sydney, Australia, pp. 1-8.
The introduction of a new technology into the marketplace generally is a risky endeavour for a company, however, when there are competing new technologies of which it is believed only one can survive, winning over customers is one of the major corporate battles to be fought. This paper presents results of a survey among 1495 people regarding their awareness of the two DVD competing formats (Blu-ray and HD-DVD) in the early stages of the recent DVD format war. The results reveal that in the early stages of the format war more people were aware of the HD-DVD than of the Blu-ray format. A model is presented that predicts format awareness from four consumer characteristic constructs and four demographic variables.
Fam, KS, Waller, DS & Yang, Z 2006, 'Reducing offensiveness of advertising for controversial products: an empirical study of three generations in China', 5th International Conference on Research in Advertising (ICORIA), International Conference on Research in Advertising, University of Bath, Bath, UK, pp. 1-5.
Waller, DS & Lanis, R 2007, 'Corporate Social Responsibility Disclosure: An Exploratory Study of the Top 10 Media Organisations', Proceedings of the 2007 ANZMAC Conference 3Rs: Reputation, Responsibility and Relevance, Australian and New Zealand Marketing Academy Conference, Otago University, Dunedin, New Zealand, pp. 2847-2854.
Corporate social responsibility (CSR) is an issue of growing interest in the business world, and many large, multinational companies, including media organisations, are voluntarily disclosing information regarding their CSR activities. While there is criticism of the ethical values of the media, some media organisations are using CSR to promote a positive side of their business. This exploratory study observes what the leading media organisations are doing in terms of CSR activities to propose a CSR disclosure index for the media industry, and discusses some implications for other organisations.
Waller, DS, Fam, K, Christy, TP & Barrett, NJ 2007, 'Perceptions of Offensive Advertising Elements: A China-US Comparison', Flexible Marketing in and Unpredictable World: Proceedings of the 36th EMAC Conference, Engineering Mathematics and Applications Conference, Reykjavik University, Reykjavik, Iceland, pp. 1-8.
China is a country that is arousing a large amount of interest as a new mega-market, as it opens itself to a market-orientated economy and expands at a remarkable rate. However, the influx of international investment, new business opportunities and advertising from overseas has seen Chinese consumers being exposed to potentially offensive advertising products and images. While some products and images may seem acceptable in the West, there are some that may offend Chinese cultural sensitivities. The overall purpose of this study is to better understand cross-cultural advertising offensiveness by comparing perceptions of advertising offensiveness between United States and Chinese residents, specifically college students. The results indicate that there are a number of statistical differences that have business implications for international marketers.
Waller, DS, Wang, PZ, Oppewal, H & Morrison, MD 2007, 'Information Acceleration Effects on New Product Purchase Intention: The Case of Blu-Ray DVD Recorders', Proceedings of 2007 Australian and New Zealand Marketing Academy Conference, ANZAM, Otago University, Dunedin, New Zealand, pp. 1-8.
The availability of relevant information is an important factor when customers are evaluating the purchase of a new technology. Information can be obtained from a range of sources, with varying levels of trustworthiness. This paper presents some findings regarding how different media are perceived and the effect of media exposure on purchase intent in the DVD recorder category. In an online survey regarding consumer preferences for DVD recorders respondents were exposed to different media with information either supporting the new Blu-ray or HDDVD disc technology. The paper presents results regarding the effects of this implementation of Information Acceleration (IA) on purchase intention and media trust. It is found that consumers exposed to positive information about Blu-Ray are significantly more inclined to consider purchasing a recorder with Blu-Ray technology.
Bentrott, I, Wang, PZ, Waller, DS & Galloway, J 2006, 'Cloud seeding, rainfall and persistence: A reanalysis of cloud seeding data 1955-1971', AMOS 2006 Newcastle, NSW 13th National Conference: Climate, Water and Sustainability, The Australian Meteorological and Oceanographic Society - AMOS 2006 Newcastle, NSW 13th National Conference: Climate, Water and Sustainability, The Australian Meteorological and Oceanographic Society, Newcastle, Australia.
Christy, TP & Waller, DS 2006, 'A study of US perceptions towards the advertising of offensive products: A preliminary study', Australian and New Zealand American Studies Association Conference, The 2008 Australian and New Zealand American Studies Association Conference, Australin and New Zealand American Studies Association, Launceston, Australia.
Fam, KS & Waller, DS 2006, 'Reducing social advertising offensiveness: a study of STD prevention in China', Controversies in social marketing - the way forward: Proceedings of the 3rd Australasian Nonprofit and Social Marketing Conference, Australasian Nonprofit and Social Marketing Conference, University of Newcastle, Newcastle, Australia, pp. 1-6.
Morrison, MD, Oppewal, H, Waller, DS & Wang, PZ 2006, 'Decision states and information acceleration: Effects of acceleration on information search and product preferences', ACR 2006 Asia-Pacific Conference, ACR 2006 Asia-Pacific Conference, Association for Consumer Research, Sydney, Australia.
DP0450910 - Modelling Comsumer Decision States
Waller, DS & Hingorani, A 2006, 'Perceptions of business students towards skills and attributes for industry: how important is communication?', Empowerment, Creativity and Innovation: Challenging Media and Communication in the 21st Century: Prceedings of the Australian & New Zealand Communication Association International Conference, 2006, Australian & New Zealand Communication Association International Conference, 2006, ANZCA and the University of Adelaide, Adelaide, Australia, pp. 1-9.
Wang, PZ, Morrison, MD, Oppewal, H & Waller, DS 2006, 'Consumer characteristics and decision states: a study of new product purchase intention', Advancing Theory, Maintaining Relevance - Proceedings of the 2006 ANZMAC Conference, Australian and New Zealand Marketing Academy Conference, ANZMAC, Brisbane, Australia, pp. 1-7.
Wang, PZ, Oppewal, H, Morrison, MD & Waller, DS 2006, 'Decision states and information acceleration: Effects of acceleration on information search and product preferences', Institute for Operations Research and the Management Sciences (INFORMS) Annual Meeting, XXVII INFORMS Marketing Science Conference, Graduate School of Business, University of Pittsburgh, Pittsburgh, USA, pp. 99-99.
Morrison, MD, Wang, PZ, Oppewal, H & Waller, DS 2005, 'Comparing choice models across decision states: some preliminary results', Broadening the Boundaries - ANZMAC 2005 Conference Proceedings, Australian and New Zealand Marketing Academy Conference, University of Western Australia, Fremantle, Australia, pp. 76-82.
Waller, DS & Fam, KS 2005, 'A study of Australian/Chinese attitudes towards the advertising of controversial products', Communication at Work - ANZCA 2005, ANZCA 2005, University of Canterbury, Christchurch, New Zealand, pp. 140-140.
Oppewal, H, Morrison, MD, Rungie, C, Waller, DS, Wang, PZ, Louviere, JJ & Devinney, TM 2004, 'A conceptual model of consumer decision states using information acceleration.', Conference Proceedings of the 2004 Australian and New Zealand Marketing Academy Conference: "Marketing Accountabilities and Responsibilities", Australian and New Zealand Marketing Academy Conference, ANZMAC, Wellington, New Zealand, pp. 1-5.
Rungie, C, Morrison, MD, Waller, DS, Wang, PZ, Louviere, JJ, Oppewal, H, Devinney, TM & Coltman, T 2004, 'Decision states and information acceleration', Conference Proceedings of the 2004 Australian and New Zealand Marketing Academy Conference: "Marketing Accountabilities and Responsibilities", Australian and New Zealand Marketing Academy Conference, ANZMAC, Wellington, New Zealand, pp. 1-5.
Waller, DS 2004, 'Offensive Advertising in Australasia : An Overview', -, Association for Education in Journalism & Mass Communication, -, Toronto, Canada.
Waller, DS 2004, 'What factors make controversial advertising offensive? a preliminary study', Australian and New Zealand Communication Association International Conference 2004: "Making a Difference", Australian and New Zealand Communication Association International Conference, ANZCA & University of Sydney, Sydney, Australia, pp. 1-10.
Waller, DS 2004, 'What factors make Controversial Advertising offensive?: A preliminary study', -, Australia/New Zealand Communication Association (ANZCA) Conference, -, Sydney, Australia.
Waller, DS & Shao, AT 2004, 'Advertising standardisation in Australia: some preliminary results.', 2004 Inaugural Academy of Word Business, Marketing and Management Development Conference: "The Challenge of Inter-Disciplinary Perspectives and Globalization in the 21st Century, Inaugural Academy of Word Business, Marketing and Management Development Conference, Academy of Word Business, Marketing and Management Development, Gold Coast, Australia, pp. 538-546.
Waller, DS, Wang, PZ, Oppewal, H, Morrison, MD, Rungie, C, Louviere, JJ & Devinney, TM 2004, 'Decision states for purchasing a DVD player: a preliminary study', Conference Proceedings of the 2004 Australian and New Zealand Marketing Academy Conference: "Marketing Accountabilities and Responsibilities", Australian and New Zealand Marketing Academy Conference, ANZMAC, Wellington, New Zealand, pp. 1-5.
Fam, KS & Waller, DS 2003, 'Standardisation vs customisation: McDonalds in China and Hong Kong', Pathways to Profit Conference - 3rd Doing Business Across Borders Conference, BICE Press, Newcastle, pp. 35-39.
Louviere, JJ, Waller, DS & Smith, M 2003, 'Modelling a hierarchy of consumer decision states: the choice of island holiday destinations and dvd players', A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution, Australian and New Zealand Marketing Academy Conference, ANZMAC, Adelaide, Australia, pp. 554-559.
Waller, DS, Shao, AT, Bao, Y & Perry, M 2003, 'Advertisers' influence on agency functions: a cross cultural study', Australia/ New Zealand Communication Association, Australia and New Zealand Communication Association, Brisbane.
Fam, KS, Waller, DS & Erdogan, BZ 2002, 'Islamic faith and attitudes towards the advertising of controversial products', Australian and New Zealand Marketing Academy (ANZMAC) 2002 Conference Proceedings, Australian and New Zealand Marketing Academy Conference, Deakin University, Melbourne, Australia, pp. 491-497.
Miller, K & Waller, DS 2002, 'Attitudes towards DTC advertising in Australia: some preliminary findings', 2002 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing, No, American Marketing Association, San Diego, USA, pp. 302-303.
Waller, DS & Fam, KS 2002, 'Attitudes towards controversial advertising: evidence from Malaysia and New Zealand', Australia - New Zealand Communication Association (ANZCA) Conference, Australia - New Zealand Communication Association (ANZCA) Conference, Bond University, Greenmount,Gold Coast.
Waller, DS & Fam, KS 2002, 'Chinese consumers attitudes towards offensive advertising - a challenge for international markets', ACR 2002 Conference Proceedings, ACR 2002 Conference Proceedings, Association for Consumer Research, Beijing, China.
Waller, DS & Louviere, JJ 2002, 'Advertising agency selection: Developing a framework to model decision states', 2002 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing, 2002 AMA Educators' Conference, American Marketing Association, San Diego, USA, pp. 374-375.
Fam, KS & Waller, DS 2001, 'Internet Advertising: Understanding the Effects and Challenges to the Malaysian Advertising Industry', Australasian Services Marketing Research Workshop, Australasian Services Marketing Research Workshop, University of Otago, Dunedin.
Waller, DS & Fam, KS 2001, 'Offence to the Advertising of Gender-Related Products in China and Malaysia', Proceedings of ANZMAC 2001: Bridging Marketing Theory and Practice, Australian and New Zealand Marketing Academy Conference, Massey University, Auckland, pp. 0-0.
Waller, D 2018, 'Sir Bruce's Search for the Holy Grail', Australian Plays, Hobart, Australia.
The play is in verse and tells the story of King Arthur's knight, Sir Bruce, and his journey to find the Holy Grail which brought him to Australia and meeting some Australian animals.
Waller, DS 2002, 'Radio comment on World Today on product placement'.
Morrison, MD, McCulloch, R, Waller, DS, Greig, J & Filmer, M Charles Sturt University 2011, Engaging Difficult to Reach Landholders Through Improved Communications, pp. 1-54.
Brook, B 2019, 'Scott Morrison is in the midst of a 'fair dinkum' image makeover. But will it wash with voters?', https://www.news.com.au/finance/work/leaders/scott-morrison-is-in-the-m….
Watkins, E 2019, 'This election campaign, ads will be more of the same', Crikey (http://www.crikey.com.au).
David Waller is quoted on political advertising of the Prime Minister's image in relation to the 2019 Federal Election
Petrovic, V 2018, 'Anti-Vaccination Billboards Sparks Outrage', 2SER-FM.
An anti-vaccination advocacy group has sparked outrage by taking out a billboard questioning the positive health impacts of vaccinations on children.
The Queensland Government are seeking to have the billboard taken down, citing the promotion of dangerous health advice.
So what impact will the billboard have? Dr David Waller comments
Waller, DS & Waller, H 2018, 'Cultural Institutions' Use of Social Media: Physical Space Vs Cyberspace'.
Waller, DS 2017, 'Adman: Andy Warhol's origins as a commercial artist and illustrator', Sydney.
Andy Warhol's connection with brands began more than a decade before his iconic pop art images of Campbell's soup and Coca-Cola. David Waller tells the story of Warhol's beginnings in the advertising industry.
Waller, DS 2017, 'An adman's perspective on Adman: Warhol Before Pop'.
Waller, DS 2016, ''Mediscare' campaign shows the power of negative advertising'.
Waller, DS 2016, 'Ad skipping and blocking could spur an advertising arms race'.
Waller, DS 2016, 'And the Oscars winner is...branding'.
Waller, DS 2016, 'Behold the power of negative political advertising'.
Waller, DS 2016, 'Dastyari dilemma – the attraction of strangers bearing gifts'.
Waller, DS 2016, 'Election 2016: campaign slogan hits and misses'.
Waller, DS 2016, 'Election 2016: gaffes, guffaws and personal selling'.
Waller, DS 2016, 'Election 2016: How private organisations and lobby groups are influencing with paid media'.
Waller, DS 2016, 'Election 2016: how social media is changing political campaigning'.
Waller, DS 2016, 'Election 2016: the $100 million battle has started positively (mostly)'.
Waller, DS 2016, 'Reasons for advertising regulation: observations from Gen Y'.
Australia and New Zealand Communication Association (ANZCA) Conference
Waller, DS 2016, 'Why the marketing watchdogs won't touch false or misleading political advertising'.
Waller, HJ & Waller, DS 2016, 'Turning Music Culture into Museum Programs', Museums Australia, Acton, ACT, Australia, pp. 52-57.
Waller, DS 2015, 'Ways to improve your research profile'.
At a time when universities are expecting high quality research output and the simple idea of 'publish or perish' may be perceived as not being good enough, this seminar will present 10 issues that can assist you in improving your research profile. It is expected that this seminar will be in a form of a discussion that will encourage everyone to participate and reflect on their own research activities.
Waller, DS 2015, 'Why brands love April Fools pranks'.
Waller, DS 2014, 'Tired of pop-up ads? The 'native' alternative could be worse'.