Every day, citizens, publics, media and organisations co-create meaning in contexts embedded, implicated, and problematised by digital technologies, and the political, economic, and cultural forces that sustain them. The UTS Technology, Media & Strategy (TMS) Group seeks to make sense of these forces through engaged scholarship and theorising.
The Technology, Media, and Strategy Research Group at the University of Technology Sydney (UTS) is a dedicated team of researchers who study how technology shapes cultural and creative media industries; impacts consumer and audience experiences; and influences strategic choices for businesses, governments, and community groups.
This group engages in both theoretical and applied research, collaborating with industry partners and contributing to academic discourse through publications, conferences, community outreach and other public facing projects. Our work is informed by, and informs the future of, industry practices, policy, and public understandings of the impact of technology and media in a variety of forms.
When conducting research, the Technology, Media, and Strategy Research Group draws on the guiding principles of interdisciplinary collaboration, impactful research, and industry engagement. Our research outputs and outcomes include traditional high-quality peer reviewed academic publications, non-traditional creative research pieces, industry reports, public facing events and expert consultancy.
We invite collaboration with external partners and can offer expertise in research design, media analysis, qualitative and quantitative data collection and analysis, critical and creative thinking, and public outreach.