Create clear, compelling communications to shape a better world

In a world overflowing with content, true communicators rise above the noise. UTS’s Public Relations and Advertising courses put you at the centre of today’s dynamic media landscape—where strategy meets storytelling, and purpose drives impact.

You’ll learn to provide impactful communication strategy across government, private, and not-for-profit sectors, graduating with the critical insight and creative expertise to thrive in the fast-paced fields of public relations and advertising.

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    Internationally ranked

    Top 10

    We’re among the top 10 in Australia for Communication and Media.

    QS World University Rankings by Subject 2025

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    Graduate outcomes

    5 stars

    Our Communications courses have been rated five stars for Graduate Salary. 

    Good Universities Guide 2024

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    Job postings

    191,100 currently employed

    Around 200,000 people in Australia work in Information Media and Telecommunications.

    Jobs and Skills Australia 2024

Study options

Why study Strategic Communication?

  • With our hands-on approach to learning, you'll gain industry-relevant skills by exploring real case studies and campaigns. In the capstone subject, you'll spend an entire semester working on a brief from a real client. Past clients include NSW Multicultural Health, Dropbox, Isentia, City of Sydney and The Hunger Project, to name a few.
  • Within the Strategic Communication major, you will now specialise in both Advertising and Public Relations. This combined stream will give you the skills and expertise needed to pursue your dream career.
  • The Strategic Communication major is accredited by the Public Relations Institute of Australia (PRIA). The International Advertising Association also provides a Diploma in Marketing Communications if you study a particular pattern of subjects.
  • Our strong industry connections will ensure you actively engage with industry throughout your degree, with the opportunity to undertake internships and participate in industry competitions.
  • Our Strategic Communication teaching staff are renowned academics with extensive professional experience. Using a combination of theory and practical activities and assessments, they'll ensure you graduate with an extensive skill set and a portfolio of works, ready for your first interview.
  • Expand your career opportunities by adding a second major to your degree. Options include Digital and Social Media, Journalism, Media Business, Social and Political Sciences or Writing and Publishing. An Honours degree is also available for outstanding students who want to prepare for higher degree research.

Get inspired

See your future career in advertising and/or public relations.

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UTS Bachelor of Communication (Strategic Communication)

UTS Bachelor of Communication (Strategic Communication) transcript

Introduction

Strategic Communication is a field and a study area 

an area of professional practice that primarily deals with professional communicators

to produce compelling, purposeful, high-impact messaging.

We have been teaching Strategic Communication for a long time,

and the teaching team is almost exclusively made up of researchers and academics who

are either still active in industry or have to develop

extremely strong connections and networks with industry persons.


We embed a lot of professional practice and skills development,


teaching our students to apply their skills


across a range of media for a diversity of stakeholders.

Course Content

I think the course content is really practical.

You can try to create some strategies for the brands you like, and for most of the course content,

It's most likely related to the current issues that are worldwide or

in Australian society.

Strategic Communication

So Strategic Communication deals primarily with two really broad areas - Advertising and Public Relations.

So those two professional areas, if you like, are close friends, but they are quite different.

But what we do is immerse our students in the skills development and the knowledge required

of practitioners in advertising and in PR,

and all those in-between areas - marketing media, events management and planning

So really it's got to do with skills

that will allow you to produce effective high-impact messages.

I think the course in UTS, they are actually trying to gear you up

and give you the image or the knowledge about what public relations is.

And from there, they will deliver the message to you like

what kind of the job content and the job tasks

public relations specialists would need to handle.

UTS will build up your skills of how to write better and will train your presentation skills like

how you should present yourself or your own brand with confidence.

We develop those skills

for our students to be able to work with clients,

work in a collaborative setting.

Throughout their degree or their time with us,

They gradually build up that that skills base.
Decorative thumbnail image for the video showing a man standing in front of a whiteboard with coloured post it notes attached.

Wilson Kwong – Public Communication at UTS

Wilson Kwong – Public Communication at UTS transcript

I'm Wilson Hong and I studied a Bachelor of communication at UTSA majoring in public communication and I now work at Ogilvy Sydney as a social community manager.

Once I knew that I wanted to be part of the communications industry, UTS was always my first choice.

What I enjoyed most about my degree was the diversity of experiences on offer. Even though I studied public relations I was kind of able to explore my interest in advertising UX and app design and I think that's especially important for people in my line of work because we've got to adapt to so many different roles, so the broader your skillset the easier that will be.

The great thing about working in marketing is that no two days are ever the same. Some days I might be out on a shoot, other days I might be at my desk editing the content that we've just shot, and other times I might even be here brainstorming new concepts and campaign ideas.

My advice to UTS students is to get involved in extracurriculars and really diversify your skillset as much as possible. Learning that first job can be tough and I found that having those extra experiences under my belt really helped me stand out from the crowd and gave me that edge

[Music]

Related study areas

If you have an interest in storytelling, news and growing truth, UTS’s Journalism degrees are for you. Learn from industry experts and understand the role of journalism as key to democracy and societies around the world.

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Help shape today’s youth into tomorrow’s leaders. Delivered at a postgraduate level, our programs blend research, theory and pedagogical best practice with hands-on learning through practical placements.

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The future is digital, so get ahead with a degree designed for the world of tomorrow. At UTS, we blend hands-on learning with practical, to-the-minute theory, making sure you get the skills you need to work as a digital and social media professional.

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Do you dream of working on film sets, world-famous television programs or even small-scale productions? If you’ve got the passion and the creativity for a future in screen production, UTS can help.

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