What is event management?
Event management covers the logistical, promotional and strategic elements that go into developing, planning, hosting and assessing the impact of events.
Event managers look after everything from small social occasions to major international professional conferences, cultural and sporting festivals and promotional events.
Event management is a key feature of many industries and sectors, including community and not-for-profit, sporting, marketing, education, government, tourism and more.
Why study event management?
The event industry is a fast growing sector, in terms of both the number of professionals employed and the investment made in events in Australia and overseas.
Major events are a key element of the Sydney ‘brand.’ With massive investment in the capacity to host major regional, national and international events within Sydney, this sector is poised to grow even further in the next decade.
UTS Business School, located within Sydney’s premium cultural precinct, is adjacent to the International Convention Centre (ICC) in Sydney’s Darling Harbour. Due for completion in 2016, the site will become Australia’s largest convention and exhibition facility, cementing Sydney’s place as a leading global destination where the world’s brightest minds gather to meet, connect and do business.
UTS is home to the Australian Centre for Event Management (ACEM), a leading research and teaching body covering best-practice in event management for practitioners and academics throughout Australia and the Asia Pacific region. ACEM provides extensive educational and data resources to students and practitioners.
What do you learn in the events major?
In this major you will develop a solid understanding of the sequential steps associated with the design, development, planning and implementing of innovative events, as well as the political, economic and organisational contexts in which events take place.
You will also gain insights into how to promote events, and how to gain sponsorship and financial support.
Putting your knowledge into practice, you will undertake a Professional Internship and complete a capstone subject that covers how to design, project manage and implement an event of your own creation.
See here for a full list of subjects in the Events Major.
Careers in event management include:
- event coordinator
- convention coordinator
- marketing assistant
- event manager
- entertainment, venue or facility manager
- convention planner
- visitor information manager
- festival organiser
- marketing manager for arts, leisure and events organisations
- sponsorship manager