Study Design in Visual Communication & Creative Intelligence and Innovation at UTS
This course is designed for aspiring visual communication professionals seeking to master the interplay between design, culture, and media. Choose this course to gain a comprehensive understanding of visual history and practices, and to develop the skills necessary to navigate the evolving landscape of visual technology and media.
What sets this course apart is its transdisciplinary approach, blending insights from various fields and incorporating industry experience, real-world projects, and self-directed proposals. This approach prepares you to tackle complex challenges and seize unexplored opportunities in today's dynamic environment.
You will learn through a practice-oriented, studio-based environment, covering interdisciplinary subjects such as typography, interaction, and image-making. Our expert instructors will guide you from the fundamentals of visual culture and technology to advanced creative work in digital media and beyond. You will engage with both traditional and experimental research methods, producing work that is conceptually sound and socially relevant.
The teaching method is interactive and collaborative, emphasising real-world issues and team-based solutions. You will gain industry experience through projects with real clients and work placements, ensuring you are career-ready upon graduation.
Part of the Faculty of Design, Architecture and Building.
EXPLORE
Bachelor of Design in Visual Communication Bachelor of Creative Intelligence and Innovation
CODE
UTS: C10324 (version 4)
CRICOS: 079754E
UAC: 609555 (Autumn Session)
LOWEST SELECTION RANK
DURATION
4 years full time
INTAKE
Autumn Session 2025
Autumn Session 2026
COURSE FEES
LOCATION
City campus
What you’ll study
Students must complete 240 credit points, comprising 144 credit points in visual communication and 96 credit points in creative intelligence and innovation. The creative intelligence and innovation subjects are undertaken in accelerated form within July and Summer sessions during the first three years of study, and through one full year of study after completion of the professional degree. The Bachelor of Creative Intelligence and Innovation is not offered as a separate degree, but is completed only in combination with the professional degree program.
Subjects at a glance
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Core subjects
Subject Code Subject Name 87631 VC Design Studio: The Politics of Image and Text87100 VC Design Theory: Critical Approaches to Visual Culture87632 VC Design Studio: The Ethics of Image and Text87222 VC Design Project: Symbols, Systems and Visual Play87731 VC Design Studio: Narrative, Form and Time87441 VC Project: Contexts of Visual Communication87443 VC Project: Typography in Context87009 VC Design Studio: Visualising Experience87012 VC Project: Research Through Design87010 VC Design Studio: Socially Responsive Design87011 VC Project: Visual Communication and Emergent Practices87832 VC Design Studio: Design Practice85502 Researching Design Histories85503 Thinking Through Design81511 Problems to Possibilities81512 Creative Practice and Methods81513 Past, Present, Future of Innovation81514 Creativity and Complexity81515 Leading Innovation81516 Initiatives and Entrepreneurship81521 Envisioning Futures81531 Industry Innovation Project81532 Creative Intelligence Capstone
Admissions information
Admissions information
Find more Design, Architecture and Building courses
Entry schemes and pathways
UTS Early Entry program
If you've excelled in Year 11, our Early Entry program rewards the hard work you've put into your studies. Successful applicants receive a provisional offer before their HSC/IB exams.
Elite athletes and performers
If you're an elite athlete or performer who has represented your school or state at a national level, and your studies have been affected, this scheme is for you.
InpUTS
If you've experienced long-term disadvantages that have affected your education, you may be eligible for selection rank adjustments through inpUTS.
Completing a recognised TAFE or VET provider qualification
With a VET qualification, you're eligible to apply for certain courses. Take the next step in your education.
Jumbunna Admission Program
If you're Aboriginal or Torres Strait Islander, Jumbunna is an alternative application process for our courses that emphasises diverse pathways to success.
Changing from another undergraduate course
You can apply for our courses using your previous study. You may even be eligible for recognition of prior learning, so you won’t need to repeat subjects.
UTS College
Transition smoothly to UTS with UTS College. Explore our programs now.

“It's an expansive territory for a designer; where you could discover and adopt a multitude of different design skills – from print design, media production, photography, visual culture, etc.”
Josh Obliga
Bachelor of Design in Visual Communication

“By the time I graduated, I felt prepared not only as a designer but as a creative thinker ready to tackle complex projects and bring fresh, innovative ideas to the table.”
Maria Esquivel, Ree Creative
Bachelor of Design in Visual Communication

“I participated in two global studios: one in Greece and one in Japan. Both definitely gave me new insights to my own design practice. It doesn’t matter what field of study you’re in, immersing yourself in different cultures is invaluable.”
Susan Le
Bachelor of Design in Visual Communication Bachelor of Design (Honours)

“UTS has a lot of studios; you can explore a lot of different areas. Some people might think it’s just making posters or books, but the Visual Communication course also goes into web design, it goes into coding, it goes into motion. You’re not just stuck in one area; you’re going to learn about all these other things.”
Stella Li
Bachelor of Design in Visual Communication Bachelor of Design (Honours)
“I feel that people become caught up in the repetition and monotony of their work, and cannot think innovatively or progress. This is why I love BCII: to be constantly reminded that you must ‘think different’ in order to excel creatively within any field.”
Olivia Kirk
Bachelor of Creative Intelligence and Innovation
“The impact that BCII had on me, it changed completely the way that I see the world. And it made me evolve as a person in a professional and personal sense.”
Chelsea Baker
Bachelor of Creative Intelligence and Innovation
Where you’ll study
Our world-class facilities support your future-focused learning and high-impact research. They enable effective partnerships with industry and provide services to our community.



Why UTS?
Why study Design, Architecture and Building at UTS
With a Design, Architecture and Building degree from UTS, you'll build connections with industry from the moment you start your studies, and learn the skills to respond to social, cultural, environmental and economic challenges.
Study in purpose-built facilities and access the latest technologies shaping your field, from 3D printing to AI, drones and seamless knitting machines. Our commitment to hands-on practice and professional accreditation means our courses are highly respected by the industry – and our students are too.
#2
Art and Design school in Australia
QS World University Rankings by subject 2024
#8
for Architecture and Built Environment in Australia.
QS World University Rankings by Subject 2024
Top 50
Art and Design schools in the world.
QS World University Rankings by subject 2024
Make an enquiry
Considering studying at UTS? Connect with our team to explore your study options, the application process, and discuss any other questions you may have.