- Posted on 22 Sep 2026
- 5-minute read
Online echo chambers and fading social memory are driving a resurgence of preventable diseases.
Key takeaways
- Misinformation is a social identity issue, not an information deficiency.
- Standard debunking can be ineffective or counterproductive by drawing attention to false claims.
- Falling vaccination rates compound the silent pandemic of antimicrobial resistance (AMR), which threatens global healthcare as pathogens develop resistance to existing treatments.
The latest UTS Curiosities Live event brought together Distinguished Professor Steven Djordjevic and Professor Marian-Andrei Rizoiu to explore why vaccine-preventable diseases like polio and measles are resurging, and why scientific evidence alone is rarely enough to sway public opinion.
Hosted by ABC broadcaster and science journalist Tegan Taylor, the conversation highlighted the complex interplay between microbiology, digital networks, and human behaviour.
A victim of our own success
Distinguished Professor Steven Djordjevic, an infectious disease expert whose research spans microbiology, genomics, and antimicrobial resistance, pointed out that the success of modern medicine has inadvertently created a lapse in social memory.
“We're a victim of our own success,” he said. “Infectious disease is the number one killer of humans in history, full stop, and not by a small margin.”
He noted that vaccination remains crucial for herd immunity, especially to protect vulnerable groups who cannot be vaccinated themselves.
“When we have good blanket cover through herd immunity, they are protected,” he said.
“One of the reasons why we are seeing infectious diseases resurging that have traditionally been well controlled by vaccination is because the population is not sufficiently covered by vaccination – because people are becoming hesitant to vaccinate.”
Misinformation as a social identity issue
Addressing the digital networks driving vaccine hesitancy, Taylor asked: “Is that part of the problem here? We're so used to having such small bites of information that even, sort of, generous nuance gets lost?”
Data scientist Professor Marian-Andrei Rizoiu explained that online social platforms allow fringe ideologies to connect and flourish, though the medium itself is only part of the equation.
“Misinformation is not an information problem. Misinformation is a social identity issue,” Professor Rizoiu said.
“People do not consume the misinformation because they don’t have access to the right information. We all have access to it.”
He explained that online platforms allow individuals to easily find like-minded groups, regardless of how fringe their views are, with online communities functioning as both endorsers and a filter.
“The information that flows through those communities is always aligned to the communities themselves.”
Please do not stigmatise that person, because that's the surest way to make sure that they go straight back into that community that they came from.
Pre-bunking vs. debunking
When asked about specific myths, such as the debunked link between vaccines and autism, the experts noted that attempting to correct established misinformation often fails.
“There is no real evidence that vaccines cause autism,” Professor Djordjevic said, pointing out that the original claims relied on a retracted paper that has been repeatedly disputed by large-scale studies.
Professor Rizoiu added that once a claim enters public discourse, “no amount of debunking is going to help,” because sharing such content is often a signal of group belonging rather than a factual claim.
“The only people that go to the debunking websites are those that don't trust the misinformation in the first place. So, it's essentially preaching to the choir.”
Addressing the power of personal experiences over statistics, Taylor asked: “What is the role of storytelling in helping cut through misinformation?”
Professor Rizoiu said personal stories are one of the very few effective interventions in later stages of engagement, where scientific data alone fails to break through. He also advocated for ‘pre-bunking’ by seeding correct science-backed information and developing critical thinking skills.
Professor Rizoiu emphatically warned against condescending responses, particularly from medical professionals during initial inquiries.
“If an individual, say, goes to the GP and asks, ‘Don't vaccines cause autism?’, the worst thing that can happen is that the GP answers with a condescending tone … which then sends the person straight back into the arms of the alternative community.”
Platform design and attention economics
Professor Rizoiu explained that social media platforms are inherently disincentivised from moderating misinformation because their business models rely on capturing human attention.
“In the social media world, attention is everything, because attention is directly monetized and transformed into revenue,” he said.
“The moment when you ask a company to regulate the content to make it safer, you're asking them to reduce their income.”
Comparing modern social media feed design to gambling, he noted:
“The infinite scroll of TikTok, Instagram, and similar platforms, that is the most addictive pattern. And you know how we know it? Pokie machines.”
This dynamic, he argued, necessitates external government regulation similar to historical interventions with the tobacco industry.
“Social media platforms have their big tobacco moment, right now,” Professor Rizoiu said.
“The same way as the tobacco industry did not regulate itself, regulation is the way to address some of these symptoms.”
The antimicrobial resistance threat
Professor Djordjevic emphasised that maintaining high vaccination rates is increasingly urgent due to the growing global threat of antimicrobial resistance (AMR), warning that society is losing its collective memory of life before modern medicine.
“We've lost social memory of what it was like to live in an era before the 1900s,” Professor Djordjevic said.
“Life expectancy worldwide was 32 before 1900, and in developed countries it was 56.”
He noted how dramatically public health interventions transformed those outcomes:
“Life expectancy in a developed nation has increased by about 30 to 35 years in the last century: that is primarily because of sanitation, clean water, nutrition, vaccination and antibiotics.
“We are now in the middle of a silent pandemic: an antimicrobial-resistant silent pandemic,” he said.
With fewer effective antibiotics available, he said, preventing viral and bacterial illnesses through vaccines is critical to reducing unnecessary antibiotic reliance.
“For viruses, we only have vaccines, and physical things like wearing masks, hand sanitisation, distancing,” Professor Djordjevic said.
“Embrace vaccination to alleviate the scourge of antimicrobial resistance.”
Moving forward with empathy
When interacting with loved ones or community members who hold conspiratorial or anti-vaccination views, Professor Rizoiu urged an approach grounded in patience and empathy rather than debate.
“Please do not stigmatise that person, because that's the surest way to make sure that they go straight back into that community that they came from.”
Professor Rizoiu said the best approach is “trying to understand what they gain out of it, why are they there, understanding the pluses that they get from that community, and working backwards from there.”
Closing the panel, Professor Rizoiu offered simple advice for navigating modern media:
“Question everything. Get your news directly from the main webpage of the news producer and try to bypass social media.”
Note: Some quotes have been edited slightly for clarity.
