With the Bachelor of Communication (Public Communication), see your future career in public relations or advertising.
Within this hands-on course, you'll develop an extensive set of skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, sponsorship and event management.
With specific streams in Advertising and Public Relations, you'll gain practical experience and specialised skills that will prepare you for your future career. You’ll also explore communication across cultural, social and political contexts and learn how to create campaigns and strategies for today's digital world.
This course is embedded in the Faculty of Arts and Social Sciences.
- Bachelor of Communication (Public Communication)
- Bachelor of Communication (Public Communication) / Bachelor of Arts in International Studies
- Bachelor of Communication (Public Communication) / Bachelor of Laws
- Bachelor of Communication (Public Communication) / Bachelor of Creative Intelligence and Innovation
Why Public Communication at UTS?
- Real clients, real case studies
With our hands-on approach to learning, you'll gain industry-relevant skills by exploring real case studies and campaigns. In the capstone subject, you'll spend an entire semester working on a brief from a real client. Past clients include NSW Multicultural Health, Dropbox, Isentia, City of Sydney and The Hunger Project, to name a few.
- Specialised streams
Within the Public Communication major, you can choose to specialise in either Public Relations or Advertising. These streams will give you the skills and expertise needed to pursue your dream career.
The Public Communication major is accredited by the Public Relations Institute of Australia (PRIA). The International Advertising Association also provides a Diploma in Marketing Communications if you study a particular pattern of subjects.
- Industry connections
Our strong industry connections will ensure you actively engage with industry throughout your degree, with the opportunity to undertake internships and participate in industry competitions.
- Leading academics
Our Public Communication teaching staff are renowned academics with extensive professional experience. Using a combination of theory and practical activities and assessments, they'll ensure you graduate with an extensive skill set and a portfolio of works, ready for your first interview.
- Add a second major
Expand your career opportunities by adding a second major to your degree. Options include Journalism, Creative Writing, Digital and Social Media or Social and Political Sciences. An Honours degree is also available for outstanding students who want to prepare for higher degree research.
- The Ecology of Public Communication
- Integrated Communication
- Media Writing Production
- Brand Advertising Strategies
- Strategic Public Relations
- Professional Advertising Practice
View the full study plan in the UTS Handbook.
Graduate roles include communication strategists, public relations consultants, advertising executives, media liaison officers, event coordinators, publicity officers, political media advisers, advertising copywriters, community relations managers, marketing officers, integrated communication specialists, internal communication specialists.
For the capstone subject, we worked with Dropbox on a communications strategy, which we eventually pitched to the client. The Dropbox representative was really happy with us and even invited us to speak at their office as part of their innovation event, Hack Week. This was nerve-wracking but such an amazing opportunity.
Bachelor of Communication (Public Communication) / Bachelor of Arts in International Studies (France)
Project Consultant, KJA Consultancy
Having an actual client not only gave us a tangible and invested point of reference for our brief but also motivated us to deliver high-quality and well-rounded products. When someone actually has a stake in your work, you work a lot harder to achieve for them. This opportunity was second to none in preparing me for industry.
Bachelor of Communication (Public Communication) (Creative Writing), Honours
Marketing and Social Media Manager, InspirED HSC