With the Bachelor of Communication (Public Communication), see your future career in public relations or advertising.
Within this hands-on course, you'll develop an extensive set of skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, sponsorship and event management.
With specific streams in Advertising and Public Relations, you'll gain practical experience and specialised skills that will prepare you for your future career. You’ll also explore communication across cultural, social and political contexts and learn how to create campaigns and strategies for today's digital world.
This course is embedded in the Faculty of Arts and Social Sciences.
Students studying Public Communication at UTS will do a number of core subjects but very importantly they have a choice of two streams they can focus on advertising or they can focus on public relations, which are two of the major industries in the field.
Originally I chose the double major because I wanted to get into the more creative side of communications but I also wanted the board room and sales background that public communication offers me, so I wanted to have sort of a broad skillset that would I guess make me more employable in the future.
In the PR stream there was a focus on developing your writing skills articulating, ideas and communicating with others and also thinking critically and these are skills that you will always use in future employment and that are really critical in the communications industry.
Students get the opportunity to do an internship where they go outside the university and work with a real client.
I work in a communications consultancy where we consult and engage with stakeholder groups and community groups. It started as an internship one day a week in my second year of uni and I really enjoyed it there and I got to know the people and actually when I finished uni the next step was to become a full-time employee.
Also they get to work on a capstone project which is a brief from a client to produce actual communication that could be used in in the professional world.
As part of my Public Communications degree I specialise in advertising and one of my favourite things about the degree is that at the end of each semester we get to present a pitch in response to a real-world brief. It really helps to refine teamwork skills and presenting skills when you're actually pitching to a real-world client.
Graduates in Public Communication are really eligible for a wide range of roles. They can be advertising managers, public relations managers, they can work in government communication, but they can also work for NGOs and even activist organisations are using professional communication skills that you can learn here at UTS.
- Bachelor of Communication (Public Communication)
- Bachelor of Communication (Public Communication) / Bachelor of Arts in International Studies
- Bachelor of Communication (Public Communication) / Bachelor of Laws
- Bachelor of Communication (Public Communication) / Bachelor of Creative Intelligence and Innovation
Why Public Communication at UTS?
- Real clients, real case studies
With our hands-on approach to learning, you'll gain industry-relevant skills by exploring real case studies and campaigns. In the capstone subject, you'll spend an entire semester working on a brief from a real client. Past clients include NSW Multicultural Health, Dropbox, Isentia, City of Sydney and The Hunger Project, to name a few.
- Specialised streams
Within the Public Communication major, you can choose to specialise in either Public Relations or Advertising. These streams will give you the skills and expertise needed to pursue your dream career.
The Public Communication major is accredited by the Public Relations Institute of Australia (PRIA). The International Advertising Association also provides a Diploma in Marketing Communications if you study a particular pattern of subjects.
- Industry connections
Our strong industry connections will ensure you actively engage with industry throughout your degree, with the opportunity to undertake internships and participate in industry competitions.
- Leading academics
Our Public Communication teaching staff are renowned academics with extensive professional experience. Using a combination of theory and practical activities and assessments, they'll ensure you graduate with an extensive skill set and a portfolio of works, ready for your first interview.
- Add a second major
Expand your career opportunities by adding a second major to your degree. Options include Journalism, Creative Writing, Digital and Social Media or Social and Political Sciences. An Honours degree is also available for outstanding students who want to prepare for higher degree research.
- The Ecology of Public Communication
- Integrated Communication
- Media Writing Production
- Brand Advertising Strategies
- Strategic Public Relations
- Professional Advertising Practice
View the full study plan in the UTS Handbook.
Graduate roles include communication strategists, public relations consultants, advertising executives, media liaison officers, event coordinators, publicity officers, political media advisers, advertising copywriters, community relations managers, marketing officers, integrated communication specialists, internal communication specialists.
For the capstone subject, we worked with Dropbox on a communications strategy, which we eventually pitched to the client. The Dropbox representative was really happy with us and even invited us to speak at their office as part of their innovation event, Hack Week. This was nerve-wracking but such an amazing opportunity.
Bachelor of Communication (Public Communication) / Bachelor of Arts in International Studies (France)
Project Consultant, KJA Consultancy
Having an actual client not only gave us a tangible and invested point of reference for our brief but also motivated us to deliver high-quality and well-rounded products. When someone actually has a stake in your work, you work a lot harder to achieve for them. This opportunity was second to none in preparing me for industry.
Bachelor of Communication (Public Communication) (Creative Writing), Honours
Marketing and Social Media Manager, InspirED HSC
I’m Wilson Kwong, and I studied a Bachelor of Communications at UTS, majoring in Public Communication.
And I now work at Ogilvy Sydney as a Social Community Manager.
Once I knew that I wanted to be a part of the communications industry, UTS was always my first choice.
What I enjoyed most about my degree was the diversity of experiences on offer.
Even though I studied public relations I was kind of able to explore my interests in advertising, UX and app design, and that’s especially important for people in my line of work because we’ve got to adapt to so many different roles.
So the broader your skill set, the easier that will be.
The great thing about working in Marketing is that no two days are ever the same. Some days I might be out on a shoot, other days I might be at my desk editing content that we’ve just shot, and other times I might even be brainstorming new content and campaign ideas.
My advice to UTS students is to get involved in extra-curriculars, and really diversify your skill set as much as possible.
Landing that first job can be tough, and I found that having those extra experiences under my belt really helped me stand out from the crowd and gave me that edge.
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