Digital and Social Media
The Bachelor of Communication (Digital and Social Media) will help you build digital communication skills that you can apply across a range of technological platforms and environments.
In the Digital and Social Media major, you'll gain technical skills and hands-on experience in areas such as User Experience (UX) design, digital marketing, app prototyping and social media. You’ll graduate with an understanding of the changing digital landscape and the ability to analyse and develop digital communication and social media strategies in a variety of workplaces.
This course is embedded in the Faculty of Arts and Social Sciences.
I chose to study digital and social media at UTS purely because it is the fastest growing industry in the world at the moment and I knew it would increase my employability in the industry that I really hope to enter into.
The digital and social media degree was formed a few years ago to train graduates in the kind of new skills that we saw emerging in the modern workplace.
So these are things like user experience, coding and digital marketing as well.
When I first came into the course I thought it was just going to be about social media. But it was so much more than that.
Industry is crying out for students to have the right kinds of skills so that they can just jump into a job and know what they're doing as soon as they finish their degree.
This is really important and it's something that UTS should be very proud of. The digital and social media major has no essays in it, its all about hands on work ranging from social media strategies to practical coding exercises, up to app prototyping, interface design and so students leave the program with a portfolio of their own work.
UTS has been incredible in getting us job ready and to enter the workforce especially with my two internships I've been lucky enough to undergo during my time at UTS.
My first internship was with this small Sydney based fashion label doing their social media and e-commerce. When I was there I was working on their paid Instagram bot but which was incredibly useful for when I was building my automated Instagram bot in class.
Currently I'm a social media and digital marketing co-ordinator and basically that job entails a lot of what I learned in my first internship, creating engaging content so that their target audience will engage with their brand.
One of the strengths of the communications degree is that students have the opportunity to do two majors if they choose.
I'm majoring in advertising and second majoring in digital and social media and I think they both work incredibly well together.
One of the benefits of that is that students can often combine really complementary majors together to produce a stronger portfolio, have a broader range of skills that make them really competitive when they go out onto the job market.
It's perfectly likely that the job that they end up getting when they leave doesn't exist when they actually start studying. Things are changing so quickly that it's really important that students get exposed to the opportunities as they study.
- Bachelor of Communication (Digital and Social Media)
- Bachelor of Communication (Digital and Social Media) / Bachelor of Arts in International Studies
- Bachelor of Communication (Digital and Social Media) / Bachelor of Laws
- Bachelor of Communication (Digital and Social Media) / Bachelor of Creative Intelligence and Innovation
Related postgraduate courses: Master of Digital Information Management and Graduate Diploma in Digital Information Management
Why Digital and Social Media at UTS?
- Real world experience
Learn how to develop innovative solutions to problems that real clients are experiencing, through hands-on assessments and an optional internship.
- Extensive skill development
Future-proof your career by building an extensive set of skills that are in high demand by employers. You'll graduate with practical design and technical skills, social media expertise, and the ability to create effective digital experiences and strategies.
- Graduate with a portfolio
Through our hands-on approach to learning, you'll work on projects throughout your degree that will help you build a portfolio, ready for your first interview. Think app prototypes, innovation blueprints, digital communication strategies and more! Visit our student showcase for examples.
- Adapt to the digital transformation
Develop a critical understanding of the role of technology in contemporary organisations and learn how to adapt to the challenges of continuous transformation in the digital environment.
- Double the skill set
Expand your career opportunities by adding a second major to your degree. Options include Journalism, Creative Writing, Public Communication or Social & Political Sciences. An Honours year is also available for outstanding students who want to prepare for higher degree research.
Graduates work as social media coordinators, communication officers, digital campaign managers, UX/UI designers, digital content producers, growth marketers and prototype designers.
What the students say
Communicating through technology is vital in today’s society and is a necessity for a career in the communication industry. Learning in this degree is always ‘hands-on’, especially the assignments, such as the Digital Experience Design Strategy. This assignment, in particular, allowed me to learn how businesses operate online and the techniques they implement to promote themselves.
Bachelor of Communication (Journalism) (Digital and Social Media)
I have found Digital and Social Media to be very useful because it integrates theories and skills into real-world projects for businesses. In this major, I can really bring my ideas to life, using the various digital skills I have learned. The major has also provided me with the opportunity to learn basic IT skills, understand digital media marketing and digital product design and even work with real-world clients.
Bachelor of Communication (Digital and Social Media)
What inspired me to pick the Digital & Social Media course at UTS was the fact that this course was so reactive to the changed media environment. No course at any other Australian university at the time was current enough to offer students a course that was really trying to keep with up modern day issues. Specifically, the evolution of digital media and the impact of social media today.
Account Executive, MercerBell
Bachelor of Communication (Digital and Social Media) alumna