The Master of Strategic Communication is a new postgraduate degree that provides advanced study in public communication practices. It is relevant for graduates seeking a career in corporate, government, political, organisational or marketing communication, advertising, or public relations and for communication professionals seeking to advance their career to senior level. The course includes theoretical and practical perspectives on up-to-date issues such as audience insights through ethical data collection and analysis, digital media communication, and strategic communication informed by research and evaluation.
The world of public communication is changing rapidly through digitalisation, 'big data' analysis, new platforms and channels, and shifting attitudes and concerns. These are leading to changing practices and challenges, and new ethical concerns. The UTS Master of Strategic Communication is based on the latest research and is taught by a combination of senior academic researchers and leading industry professionals.