How Pranshu turned a university project into a real-world Innovation

Meet Pranshu

In his first job as a programmer, Pranshu became fascinated by UI design and was interested in making apps visually appealing. This passion for design led Pranshu to pursue a Masters in Interaction Design in Australia. 

From Classroom to Startup

Studio subjects give students the unique opportunity to apply their theoretical knowledge into tangible, real-world projects. For Pranshu, Interaction Design Studio would shape his future career.

For his studio capstone project, Pranshu and his team had to design a digital product. A team member suggested working on digitising a memory rehabilitation program created by a team of neuropsychologists. His team of five students did research, interviewed clinicians as prospective application users, and designed a prototype for their app, MEMORehab.

This platform allowed clinicians to provide memory intervention remotely to patients with neurological disorders. 

Alongside members of the original capstone project team and neuropsychologists, Pranshu co-founded a startup called MEMO Memory Rehabilitation (MEMORehab). To help get Memo Memory Rehabilitation off the ground, Pranshu and the team joined UTS Startups. As part of UTS Startups, they had access to experienced mentors, networking opportunities, collaboration spaces, technology, event spaces, and more. 

“A great amount of guidance and commitment is required to take an idea and turn it into a business. UTS Startups was the first startup community we joined. Since this was our first business, the process entailed a big learning curve for us to understand company structure, finances, legal, sales, partnerships, etc. UTS Startups connected us with mentors who were experts in their fields and helped us learn these new concepts.”

MEMORehab went on to develop a SaaS product for healthcare professionals to provide memory rehabilitation to patients with neurological disorders, brain injuries, and problems with memories. The software allows clinicians to conduct training sessions with patients via video conferencing, provide patients with educational content, and deliver exercises for improving memory. MEMORehab partnered with the Australasian Society for the Study of Brain Impairment (ASSBI) and Epilepsy Action Australia.

“We partnered with national and international organisations, sold our product to clients, completed startup accelerators, and launched our product into the market. It has been an exciting journey.”

Pranshu served as Co-founder and CTO of MEMORehab, overseeing all technical aspects of the product — from system architecture and software development to leading the design and engineering teams. 

He has since moved on from MEMORehab to pursue new opportunities in Australia, continuing to build on his passion for design and technology across global teams and innovative projects.