From Sydney to Seoul, this visual communication graduate is charting her own path

One skillset, endless possibilities 

For Eva, that pathway led straight into a role as a creative producer at Babekühl, a Sydney-based creative studio. It was an opportunity that mirrored her UTS experience — rather than being tied into a single discipline, she found herself working on design, installation and production projects that leveraged the best of her visual communication expertise. It also brought her up close with some of the world’s biggest names: among her many projects, she worked on animated music videos for Sam Smith’s The Lighthouse Keeper and for a collaboration between the Free Nationals, Mac Miller and Kali Uchis called Time.

“It was a really good first studio job because the people I worked with, my mentors, were open to anything. We were collaborating all the time and just trying things, experimenting. I learned so much — animation, motion graphics, everything that pushed me forward into creative production,” she says.   
 
In 2022, looking for a change of scene, Eva moved to Seoul. Asia’s vibrant creative scene wasn’t new to her; during her UTS degree, she’d done a summer course in Beijing, working with her peers from both UTS and Tsinghua University to produce human-centred design concepts that could support China’s ageing population.   
 
In Seoul, Eva found her place at a creative agency that continued to foster her interests in photography, videography and art direction. Bolstered by the city’s vibrant design culture, she leapfrogged her way onto a series of huge, high-profile projects; before long, she was producing global fashion campaigns for companies like LVMH, Gucci, COS, and Tom Ford. She also continued growing her expertise in video production by contributing to music videos for artists like Hwasa and Code Kunst.  
 
“It was quite surreal. Doing all of that and really learning on the job, I think that really got me to where I am today,” she says.

No friends like old friends  

Since she officially went out on her own as a freelance director and producer just a few short months ago, Eva has been working almost non-stop between Sydney and Seoul, the two cities that have most shaped her design career. To date, she’s directed an editorial shoot for a sports brand and assistant directed a fashion campaign, although she’s keeping her clients’ names close to her chest until the projects are released later this year. 
 
Her success to date is, she says, largely the result of the extensive networks she’s built during her rapid ascension through the industry. Now, those same networks, which include some of her old UTS classmates, have become the lifeblood of her freelance business today.  

“We're all now doing such expansive, interesting work beyond our degrees,” Eva says.  
 
“Building that network has taken a long time, but it doesn’t feel like I’m trying to network. They’re all just friends — and it’s been really nice to work with friends again.”