Overview

Sport is a global industry that brings together business, entertainment, media and community impact. The Sport Business major equips you with the knowledge and skills to manage, promote and lead within the rapidly evolving sport sector.

You'll explore the business of sport from local community organisations through to professional clubs, governing bodies and major international events. Through industry-relevant learning, you'll develop expertise in sport marketing, media, event management, sponsorship and strategic leadership.

Whether your ambition is to work with elite sporting organisations, community sport programs or major events such as the Olympic Games or FIFA World Cup, this major will help prepare you for a rewarding career in one of Australia's most dynamic industries.

Key features

  • Explore the business, management and governance of sport organisations
  • Develop expertise in sport marketing, media and fan engagement
  • Learn about professional sport management and international sporting events
  • Examine the role of sport in society and culture
  • Build practical management, leadership and communication capabilities
  • Access opportunities for internships and industry engagement

Typical course program

The outline below shows an example program for the Bachelor of Management majoring in Sport Business based on a full-time study load. Please note that your exact program may differ based on your unique circumstances, such as your subject selections and recognition of prior learning.

  1. First year

    Build management skills, understand marketing and customer value, and explore the relationship between sport and society. Learn about the socio-political context of management, innovation and entrepreneurship, and the Australian sport system, with flexibility through elective options.

  2. Second year

    Engage in hands-on learning with the Innovation Lab and explore managing professional sport. Address legal issues in sport and examine sport marketing and media. Tailor your studies with elective options, a sub-major or a second major.

  3. Third year

    Examine global events like the Olympic Games, complete a business internship or study diversity management, and apply your knowledge in the capstone. Further study international sport management and sport business, with room for additional electives, a second major or sub-majors.

First year

Build management skills, understand marketing and customer value, and explore the relationship between sport and society. Learn about the socio-political context of management, innovation and entrepreneurship, and the Australian sport system, with flexibility through elective options.

Second year

Engage in hands-on learning with the Innovation Lab and explore managing professional sport. Address legal issues in sport and examine sport marketing and media. Tailor your studies with elective options, a sub-major or a second major.

Third year

Examine global events like the Olympic Games, complete a business internship or study diversity management, and apply your knowledge in the capstone. Further study international sport management and sport business, with room for additional electives, a second major or sub-majors.

Your future career

Sport organisations are increasingly seeking professionals who understand both business strategy and the unique characteristics of the sporting industry.

Graduates may pursue opportunities across professional sport, governing bodies, event organisations, community sport and commercial partnerships.

"The Bachelor of Management (Sport Business) at UTS gave me practical insights into the sports industry through both collaborative and individual projects. The strong industry links and real‑world examples not only helped me understand how the sector operates but also provided a foundation I continue to build on in my career and future."

Lachlan Maxwell

Bachelor of Management (Sport Business)

Courses to study this major

Find out more

Keep exploring the majors within the Bachelor of Management or visit the UTS Handbook for detailed information about the course.

Return to the Bachelor of Management Handbook

Make an enquiry

Considering studying at UTS? Connect with our team to explore your study options, the application process, and discuss any other questions you may have.


If you are an international student, get in touch by completing the

international student enquiry form .

The information you provide in this form will be used to respond to your enquiry. Your information may also be used to provide you with general information about the university. Please refer to our privacy policies for details.

Fields marked with an asterisk (*) are required.









If you know your UTS Student number or Application Number please include it in your enquiry












Contact us

Domestic students

1300 ASK UTS (1300 275 887) 

+61 2 9514 1222 (outside Australia)

 

International students

+61 2 8806 0230

international@uts.edu.au

WhatsApp (messages only): +61 489 089 375