Bachelor of Communication in Public Relations and Advertising Bachelor of Creative Intelligence and Innovation

Admissions information

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• Course description

  This course is designed for aspiring professionals in creative advertising, strategic public relations and related fields. What sets this course apart is its focus on real-world campaign creation for various sectors, enhancing your digital, traditional, and social media communication abilities. You'll learn to craft compelling content and engage effectively with media, all within the broader social, economic, and political frameworks of the communication industry.

  You'll acquire a versatile skill set, including ethical communication practices, ensuring you are adaptable to diverse work environments. Your coursework will culminate in a comprehensive portfolio, showcasing your readiness to potential employers.

  The course also integrates a transdisciplinary approach, drawing on multiple fields to foster innovative thinking and problem-solving. You'll develop competencies in critical and creative thinking, future scenario planning, and entrepreneurship, preparing you to thrive in a rapidly evolving global landscape.

  Teaching methods include industry experiences, real-world projects, and self-directed proposals, ensuring a dynamic and engaging learning experience that equips you for the challenges and opportunities of the communication sector.

  The Bachelor of Creative Intelligence and Innovation (BCII) enhances your discipline-specific studies with a powerful, future-focused edge. Designed as a transdisciplinary degree, the BCII brings together students from a wide range of fields to develop advanced skills in critical and creative thinking, innovation, complexity, collaboration, entrepreneurship, and future scenario planning. From day one, you’ll work on real-world challenges alongside industry partners, applying high-level conceptual thinking and practical problem-solving across diverse professional contexts. This unique approach boosts your employability and prepares you for leadership roles in an ever-changing world.

  The knowledge and skills developed in the Bachelor of Communication (Strategic Communication) are designed to produce effective, ethical and qualified communication professionals and are transferable to a range of work environments and. Students produce course work that provides them with an array of material for a portfolio to show potential employers.

  By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own across disciplines. These creative intelligence competencies enable graduates to navigate a rapidly changing world.

• Important dates

  Find out more about application dates relating to this course

• Year 12 adjustment factor scheme

  If you perform highly in your Year 12 subjects, your selection rank may be boosted by the Year 12 subject scheme.

  The scheme, which is automatically applied, awards selection rank adjustments to your application based on your marks in subjects that are relevant to the courses you have applied to.

• ATAR and selection ranks

  Your Australian Tertiary Admission Rank (ATAR) is a score between 0.00 and 99.95. It shows you how you rank compared to all the students in your year group in New South Wales. A selection rank combines your ATAR with any other adjustment points that make up your overall university entrance score. Your selection rank may differ from university to university, depending on the adjustment points granted to you at each institution.

• Scholarships and prizes

  Discover our scholarships for undergraduate, postgraduate and research students. Our scholarships celebrate diversity and academic excellence. Use the scholarship search tool to find the right scholarship for you.

  Scholarships for domestic students

  Scholarships for international students

• Transdisciplinary Electives at UTS

  Employers tell us the skills our graduates acquire from undertaking a Transdisciplinary Elective sets them apart from the crowd. That’s why we have embedded this program into every undergraduate degree.

  All you need to do is choose the Elective that inspires you the most.

  Transdisciplinary Electives integrate knowledge from multiple disciplines, allowing you to approach complex problems from a range of perspectives.

  By combining methods and insights from various disciplines, transdisciplinary learning often leads to breakthrough ideas and creative innovations that may not be possible within the confines of a single discipline.

  If you find yourself rapt by the world of innovation – you can pair your core degree with a Diploma in Innovation, graduating with two qualifications in the same timeframe. 

  In both instances, you’ll work on a real-world challenge presented by an industry partner organisation – partners who often create career pathways for our graduates.

  * Excludes students concurrently enrolled in the Bachelor of Creative Intelligence and Innovation.

• Course duration

  The course is offered on a four-year, full-time basis.

• Admission requirements

  Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

  Admission to the combined degree is on merit according to the admissions policy for the Bachelor of Communication in Public Relations and Advertising (C10363).

  Eligibility for admission does not guarantee offer of a place.

  English language requirements

  IELTS Academic: overall 6.5, writing 6.0 TOEFL iBT: overall 79, writing 21 UTS College AE5: Pass Pearson PTE: overall 58, writing 50 Cambridge C1A/C2P: overall 176, writing 169

• Domestic course fees

  2026 Indicative tuition fees for government-supported domestic students

  All offers for domestic undergraduate students are for Commonwealth Supported Places (CSP).This means the Australian Government contributes to your education costs, and you pay the remaining tuition fees, known as the student contribution. If eligible, you can defer payment through HECS-HELP, or you can choose to pay your fees upfront each session.  

  2026 Tuition Fees

  Indicative first-year tuition fee:  $17,399.00

  Indicative total tuition fee:  $91,455.00  

  Additional Costs 

  Your tuition fees do not include: 

  • The Student Services and Amenities Fee (SSAF), which supports student services and activities. If eligible, you can defer this fee using SA-HELP.
  • Textbooks, materials, and other course-related costs.
  • Any applicable payment processing fees (e.g., credit card surcharges).

  Important Information 

  • Fees are shown in Australian Dollars (AUD).
  • The indicative tuition fees above are based on full-time study (1 year = 48 credit points).
  • Your actual fees depend on the year you enrol, your study load and the subjects you choose. Some subjects fall into different student contribution bands.
  • You can calculate your student contribution based on the amounts listed in the student contribution table. 

• Inherent requirements

  Inherent requirements are academic and non-academic requirements that are essential for successfully completing a course at UTS. You can find the inherent requirements for your course via the inherent requirements directory.

• Professional recognition

  This course has professional recognition from Communication and Public Relations Australia (CPRA).

• Important notes

  Students who commenced the Bachelor of Communication (Strategic Communication) Bachelor of Creative Intelligence and Innovation in 2025 should refer to the course description in the UTS Handbook 2025.

  Students who commenced before 2025 should refer to the course description in the year they commenced: see Handbook Archives (Pre-2025).