Why do we follow crowds? When is it a good idea to follow them?

People lining up outside of a door

Herding manifests beyond peer pressure and going along for the ride. It can explain the influence of social media on human behaviour or financial market activity.

So, how does herding impact our behavioural choices and even public policy?

Will we need to redesign the economy due to such nuances of human behaviour?

In this episode of Think: Business Futures, presenter Stefan Posthuma discusses the the notion of herding and its pertinence in the economy with Michelle Baddeley, Professor of Behavioural Economics at the UTS Business School.

LISTEN > Copycats and contrarians | 9 August 2022 | 29 min

GUEST BIOS

Michelle Baddeley is a Professor of Economics and Behavioral Finance at the UTS Business School and the author of Copycats and Contrarians. See Michelle’s bio on UTS experts.

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Think: Business Futures is produced by 2SER in partnership with UTS Business School.