The Client

The Institute for Sustainable Futures (ISF) is a consulting and research organisation that advises clients on sustainability strategies and issues. It sought advice from the UTS MBA team on a future strategy for its in-house software system—Project Information Management and Monitoring System or PIMMS.

Institute for Sustainable Futures is located within the University of Technology Sydney. It conducts project-based research for government, commercial and community clients in Australia and internationally. Its objective is to ‘create change towards sustainable futures’.

Institute for Sustainable Futures runs a commercial consulting model, in which clients are delivered on-time advice and invoiced for that advice on a time and materials basis. In order to manage its processes more efficiently, Institute for Sustainable Futures developed PIMMS in-house. Many enhancements had been made to PIMMS over the years in order to enable Institute for Sustainable Futures to keep pace with its growing client list and range of activities.

The Challenge

The UTS student team was asked to explore the viability of commercialising PIMMS and entering the market for ERP systems in Small and Medium Enterprises.

The Solution

After conducting intense quantitative and qualitative research, the UTS student team recommended that ISF should not pursue the commercialisation of PIMMS. The research revealed that:

  • Market competition was intense in terms of features, price, and differentiation
  • New business models had emerged and were dominating

The students provided two alternative strategies for PIMMS:

  • Enhance PIMMS
  • Replace PIMMS with a third-party product

For each option, the student team gave ISF a detailed ‘roadmap’ of issues to address and methodological processes to follow in order to execute its chosen strategy effectively. This included a detailed ‘how-to’ guide to implementing the DSDM approach to 'Agile'.

“The students’ work was both thorough and impressive, giving us tremendously valuable market research.”

- Stuart White, Director, Institute for Sustainable Futures

 

Strategic Design Studio Projects

The UTS Executive MBA Strategic Design Studio (SDS) combines leading research and methods with industry best practice. See below for stories of success.

Taggle Systems

Taggle Systems is an Australian market leader in low power wireless area network (LPWAN) using devices to transmit small data packets across long distances.

CSBP

In a competitive domestic agricultural sector, CSBP must solidify its position within the fertiliser market by offering greater revenue-generating services for...

Bright Employment

Bright Employment, an organisation that offers employment pathways for migrants, sought advice from UTS on a growth and commercialisation strategy.

Workplace Gender Equality Agency

By equipping university students with the understanding to improve gender equality, Workplace Gender Equality Agency (WGEA) aims to change the Australian...

UTS Executive MBA student teams can support you

We can help you by carrying out a project for you, delivered by students from the Executive MBA program.