Say My Name is an initiative to decolonise the ways in which we understand and recognise names deemed as ‘tricky’, ‘unfamiliar’ and ‘foreign’ within Anglo-Australian contexts.

 

This initiative aims to amplify, celebrate and acknowledge the rich diversity in our workplaces and beyond. Colonial legacies have engineered specific sounds, words, accents and ways of speaking and listening as more ‘familiar’ than others, causing many non-Anglo-sounding names to be mispronounced – or not pronounced at all.

Check out the resources below, including videos and educational infographics on how you can respectfully:

  1. Ask someone how to pronounce their name
  2. Correct someone on how to pronounce your name.

What is Say My Name?

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Transcript

[Upbeat music plays. The UTS logo appears on screen.]

INTERVIEWER: Hi!

INTERVIEWER: Have people mispronounced your name?

SOTHEARY: Oh my god, hundreds of thousands of times, I can't count how many times this has happened.

AMANDA: Usually the "Mailei" gets...

ELAINE: ...mispronounced, not even just sometimes, but probably 90% of the time that I introduce myself or people see it…

RUBEN: …written down and before they even ask how to pronounce it, they'll say, "Oh, where's that from?" and they immediately try and...

SOPHIA: ...say, like, "Nikifordis", or they'll just say "Niki..." and then like, trail off and not bother to finish it.

EMELIA: It's pretty common, as well as misspelling.

SOTHEARY: "Uh, I'm just gonna call you Cece!" Diss, whatever. It's okay.

JASON: And so I'd get called "Bendy-Dick" or something like that.

JIMENA: Mostly "Jemimah", "Ji-mean-na", "Gemini". [Laughs]

O’NEIL: It sounds like Japanese, so they'll be like, "Teriyaki", whatever, "orangutan" or something, so it's...

NOUR: It's something I have gotten used to, but it's something that is annoying. It's very annoying. I– Like, I don't like it.

INTERVIEWER: What does your name mean to you?

AMANDA: Me, I guess it's, you know, it's about...

SOTHEARY: ...my connection to my culture. I don't think I would have such a strong relation to my Cambodian heritage if I had a different name.

AMANDA: Um, it's about my ancestors, and my family.

O’NEIL: I was named after my grandfather, because he was nicknamed that because he was the chief of the island.

JIMENA: What my name means, is...

SOTHEARY: "Pure-hearted."

SOPHIA: "Wisdom."

JIMENA: "Listener."

NOUR: "Light."

KUMUDIKA: "Delicate white flowers."

HA-RAM: So, "하느님의 사람" (ha-neu-nim-e sa-ram), 하람 (ha-ram) means "man of God."

JESSICA: "Bear", like the animal.

INTERVIEWER: What is your name?

RUBEN: My name is Ruben Savariego.

SOPHIA: Sophia Anna Nikiforidis.

HA-RAM: Ha-ram Woo.

O’NEIL: O'Neil Tearemaki Rangiuira.

NOUR: My name is Moh'd Nour Eddeen Al Hammouri.

AMANDA: Amanda Moors Mailei.

ELAINE: My name is Elaine Marie Carbonell Laforteza.

KUMUDIKA: Kumudika De Silva.

SOTHEARY: Sotheary Thach. Both of which always get mispronounced but–!

[Cut to Dr Elaine Laforteza speaking to camera.]

ELAINE: Hello, my name is Dr Elaine Laforteza and I work at the UTS Centre for Social Justice and Inclusion as the Equity Diversity Project Officer on cultural diversity, and as a social impact practitioner.

My cultural heritage is Filipino and I have lived in the Philippines, Europe and the US, and I migrated to Australia nearly 30 years ago.

It depends on who I am meeting.

So with those from an Anglo background, nine times out of ten, they're either confused, fascinated or both when I say my name is Elaine Laforteza.

My last name is never met in a neutral manner.

I'm asked to repeat my name and most often people think it's exotic.

But with those from a Latin and/or Filipino background, I'm met with real joy and excitement just from knowing that we share a similar linguistic understanding.

So how do I feel with these kinds of reactions? I've developed a stock standard way of introducing myself in this way.

I don't just say, "Hello, my name is Elaine Laforteza." I say, "My name is Elaine Laforteza. I can spell that for you or I can help you say it or I can say it again."

So I do have an assumption that people will be quite confused and unsure of what to do when I say my last name.

So I suppose I feel like I have to do a bit of work for people to even comprehend, to even manage my name.

I ask them to say their name and really listen to how it sounds. I try really hard to say it properly. And if I don't get it right the first time, I tell the other person that I really appreciate their name and I want to say it properly.

And I know a lot of times it's work, but it's necessary work in terms of ensuring the other person and yourself are actually learning something and being kind in those exchanges and acknowledging and validating that person's name.

So that's what I do when I see a name or meet someone with a name that I'm not familiar with.

It's important for me that other people can say my name correctly, because that's the thing that identifies me.

But extending this, it's also really important that people don't just say my name correctly, but they can spell and write my name correctly. This can have legal and institutional consequences.

If my bills don't cite me correctly, I can't prove that it was me who paid them.

If I need to show evidence of this further on my marriage certificate, for example, my last name was misspelled and it was a whole process to correct.

On school awards in the past and other kinds of messaging, my last name often got misspelled too. So it would be like I'd achieved this great thing at school, but the award didn't reflect that I had actually achieved that because it was misspelled.

What does my name mean to me, my family and my cultural background and heritage? Well, I've had a long history of struggle with my name.

When I migrated to Australia as a young kid of ten years old, I changed my surname to my stepdad's Anglo surname because I wanted to belong, to feel like I belonged to my family and to the new and very white context I was living in.

But through the years, as I became prouder of my Filipino heritage and was brave enough to be more Filipino, my name has meant that I can clearly vocalise my Filipino cultural background and heritage.

And yes, the name itself was born out of Spanish colonisation, so the name also speaks of this history.

What it means to me, my family and cultural heritage then is a complexity and dynamic roots and routes in which we have come to be where we are. And this is a history I don't intend on erasing or silencing.

So I say my name proudly, Laforteza.

So this is a story about a time when someone got my name wrong and how I felt about it.

I've had people call me "La Fartza", yes, which made me laugh, but I don't really want to be known as flatulence.

I've also had people call me "Fortaleza", which was really annoying. And then when I corrected them, they'd still say "Fortaleza" and not "Laforteza".

When someone actually gets my name correct, I live it with joy and surprise. I have actually been in situations where they go, "Elaine Laforteza", I'm like, what? And if it's someone who isn't Filipino, I'm always surprised that they can say it.

And I really appreciate it when someone makes the effort to say it correctly.

I hope that the Say My Name campaign brings awareness to how language norms are shaped by ongoing colonial impositions in Australia.

Although we speak over 300 languages in this country, we do have a monolingual mindset. And English is the language that is dominant.

And this is a dominance that has been enforced through colonial conquest of the country.

So I'm hoping this campaign makes us more mindful and more active in our commitments to decolonising how we speak, how we sound, how we listen, and how we interact with one another.

Within the tertiary sector, the significance of this campaign is that it demonstrates that our campus life is multicultural, it is diverse, and we need support to acknowledge and to celebrate this.

[Music fades out. UTS logo appears.]

How to guides

Say my name. 1) Your how to guide.

Tips on asking to pronounce someone's name.

View the Say My Name - How to guide 1 [PDF]

Say my name. 2) Your how to guide.

Tips on requesting someone to pronounce your name.

View the Say My Name - How to guide 2 [PDF]

Email signature guide

You can share the proper pronunciation of your name using a link to an audio in your email signature. Follow the steps below:

  1. Create the audio recording (opens a new window)
  2. Download the Say My Name icon (opens a new window)
  3. Add the phonetic spelling of your name  and link to the audio pronunciation in your signature

Example:

Sample 'Hear My Name' icon in email signature

Say My Name in the media

About Say My Name

Say My Name was initiated by the University of Sydney's Mosaic Network. Inspired by this initiative, Dr Elaine Laforteza as part of the UTS Multicultural Women's Network (MWN), with the support of the Centre for Social Justice & Inclusion, worked with Design students at UTS to create the visual assets for the campaign.

Design students at UTS formed Dawn Studio as part of the Socially Responsive Design program: Stella Li, Misra Imran Khan, Jessica Yoong and Julien Ortiz. Studio leader: Ryan Curtis.