Skip to main content

Site navigation

  • University of Technology Sydney home
  • Home

    Home
  • For students

  • For industry

  • Research

Explore

  • Courses
  • Events
  • News
  • Stories
  • People

For you

  • Libraryarrow_right_alt
  • Staffarrow_right_alt
  • Alumniarrow_right_alt
  • Current studentsarrow_right_alt
  • Study at UTS

    • arrow_right_alt Find a course
    • arrow_right_alt Course areas
    • arrow_right_alt Undergraduate students
    • arrow_right_alt Postgraduate students
    • arrow_right_alt Research Masters and PhD
    • arrow_right_alt Online study and short courses
  • Student information

    • arrow_right_alt Current students
    • arrow_right_alt New UTS students
    • arrow_right_alt Graduates (Alumni)
    • arrow_right_alt High school students
    • arrow_right_alt Indigenous students
    • arrow_right_alt International students
  • Admissions

    • arrow_right_alt How to apply
    • arrow_right_alt Entry pathways
    • arrow_right_alt Eligibility
arrow_right_altVisit our hub for students

For you

  • Libraryarrow_right_alt
  • Staffarrow_right_alt
  • Alumniarrow_right_alt
  • Current studentsarrow_right_alt

POPULAR LINKS

  • Apply for a coursearrow_right_alt
  • Current studentsarrow_right_alt
  • Scholarshipsarrow_right_alt
  • Featured industries

    • arrow_right_alt Agriculture and food
    • arrow_right_alt Defence and space
    • arrow_right_alt Energy and transport
    • arrow_right_alt Government and policy
    • arrow_right_alt Health and medical
    • arrow_right_alt Corporate training
  • Explore

    • arrow_right_alt Tech Central
    • arrow_right_alt Case studies
    • arrow_right_alt Research
arrow_right_altVisit our hub for industry

For you

  • Libraryarrow_right_alt
  • Staffarrow_right_alt
  • Alumniarrow_right_alt
  • Current studentsarrow_right_alt

POPULAR LINKS

  • Find a UTS expertarrow_right_alt
  • Partner with usarrow_right_alt
  • Explore

    • arrow_right_alt Explore our research
    • arrow_right_alt Research centres and institutes
    • arrow_right_alt Graduate research
    • arrow_right_alt Research partnerships
arrow_right_altVisit our hub for research

For you

  • Libraryarrow_right_alt
  • Staffarrow_right_alt
  • Alumniarrow_right_alt
  • Current studentsarrow_right_alt

POPULAR LINKS

  • Find a UTS expertarrow_right_alt
  • Research centres and institutesarrow_right_alt
  • University of Technology Sydney home
Explore the University of Technology Sydney
Category Filters:
University of Technology Sydney home University of Technology Sydney home
  1. home
  2. arrow_forward_ios ... Newsroom
  3. arrow_forward_ios ... 2020
  4. arrow_forward_ios 06
  5. arrow_forward_ios Business events must count more than coffee cups: study

Business events must count more than coffee cups: study

21 June 2020

A multi-year, international study of the long-term benefits of business events has underlined a mismatch between the way governments value the sector and the much broader outcomes, with researchers recommending ways the industry can better document these legacies.

Business events have long been judged under the narrow assumption that their legacies are best measured in terms of hotel rooms and coffee cups, Associate Professors Carmel Foley and Deborah Edwards of the University of Technology Sydney (UTS) say in the Business Events Legacies: JMIC Case Study Project Report.

Governments, in particular, have largely focused on what is commonly known as the tourism contribution.

coffee

Image: Pixabay

However, the three-year study led by the two UTS Business School researchers – involving a panel of international academic experts and nine case studies drawn from four continents – found that measuring conferences this way seriously underestimated and undermined the rich legacies conferences deliver.

“Organisers, venues and government bureaux have focused their energies and resources for far too long on maximising the tourist dollars generated by business events,” says Associate Professor Edwards.

“This ignores the significant scientific and research value on offer – value that directly drives economic development, creativity and innovation. Our research also shows these benefits have a multiplying effect.”

Undertaken on behalf of the Joint Meetings Industry Council (JMIC), a global council of associations representing the business events industry world-wide, the study highlights the broader contributions conferences, congresses, trade shows, convention centres and bureaux deliver to destinations, communities, industries and economies.

The researchers found the global business event industry is supporting broader agendas, in particular building knowledge economies, encouraging industry innovation and enhancing community wellbeing.

Associate Professors Carmel Foley and Deborah Edwards

Associate Professors Carmel Foley and Deborah Edwards

JMIC President Kai Hattendorf says the study formally documents “that these events are all about economic, academic, professional and community enhancement outcomes, and that a strategic approach to hosting such events can pay a broad and important role in advancing the development prospects of destinations around the world”.

“As a result, destinations and the governments that represent them need to rethink their engagement with the industry and how they can best use and invest in it to the overall benefit of their respective communities,” he says.  

Associate Professor Foley notes governments typically locate business events in their tourism portfolios. Few people would dispute the high value of business event visitors to host destinations, she says, “but many political leaders and a large section of the business events industry itself are still in the dark when it comes to understanding what can be leveraged from conferences and congresses to support their trade and innovation agendas.”

The study was the first coordinated, global effort to measure and document these benefits in ways that can be used to advocate to governments and communities about the important role played by business events, she says.

While finding largely positive effects from business events, the report also identifies barriers to achieving lasting legacies, such as organisers neglecting to set long-term objectives or look beyond internal organisational goals.

In response, the researchers have developed six “golden rules” for business events gleaned from best practice among the global case studies, which covered scientific conferences, industry congresses and focused gatherings for specific groups such as the tech sector.

These include, as first steps, involving stakeholders such as governments and business in setting legacy objectives, based on agreed industry problems, issues and opportunities.

Overall, the report recommends greater investment in improved measurement, evaluation and formal reporting of the longer-term contributions of business events beyond the tourism spend, particularly to government stakeholders.

 

Originally published 21 June 2019

Share
Share this on Facebook Share this on Twitter Share this on LinkedIn
Back to Management news

Acknowledgement of Country

UTS acknowledges the Gadigal People of the Eora Nation and the Boorooberongal People of the Dharug Nation upon whose ancestral lands our campuses now stand. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands. 

University of Technology Sydney

City Campus

15 Broadway, Ultimo, NSW 2007

Get in touch with UTS

Follow us

  • Instagram
  • LinkedIn
  • YouTube
  • Facebook

A member of

  • Australian Technology Network
Use arrow keys to navigate within each column of links. Press Tab to move between columns.

Study

  • Find a course
  • Undergraduate
  • Postgraduate
  • How to apply
  • Scholarships and prizes
  • International students
  • Campus maps
  • Accommodation

Engage

  • Find an expert
  • Industry
  • News
  • Events
  • Experience UTS
  • Research
  • Stories
  • Alumni

About

  • Who we are
  • Faculties
  • Learning and teaching
  • Sustainability
  • Initiatives
  • Equity, diversity and inclusion
  • Campus and locations
  • Awards and rankings
  • UTS governance

Staff and students

  • Current students
  • Help and support
  • Library
  • Policies
  • StaffConnect
  • Working at UTS
  • UTS Handbook
  • Contact us
  • Copyright © 2025
  • ABN: 77 257 686 961
  • CRICOS provider number: 00099F
  • TEQSA provider number: PRV12060
  • TEQSA category: Australian University
  • Privacy
  • Copyright
  • Disclaimer
  • Accessibility