The Marketing Discipline Group is committed to advancing knowledge and practice in the field of marketing through cutting edge research and the highest quality, innovative teaching.
Our approach to marketing training and teaching is research-driven and relevant to practice. The discipline group works with academics and industry to promote excellence in marketing, help organisations build market efficiency and to improve sales and management decision making.
The Marketing Discipline Group offers study options for undergraduate and postgraduate students. In the Bachelor of Business, students have the option to study a Marketing major, as well as sub majors in Advertising, Marketing Research, Public Relations and other associated fields. We also provide a Marketing major in the Master of Business Administration.
Read what our students say about studying Marketing at UTS: