Promoting excellence in marketing through training, teaching and research
We help organisations build market efficiency, improve sales and enhance marketing management decision-making.
Our people
The Marketing Department is committed to advancing knowledge and practice in the field of marketing through cutting edge research and the highest quality, innovative teaching.
Our research
UTS Marketing was one of only three Australian universities' marketing disciplines that achieved the top rank of Well Above World Standard.
AI in Business Venture Hub
Access a cross‑disciplinary network of over 60 business school researchers to help understand how AI is reshaping marketing and business decision‑making.
Who we are
The Marketing Department is committed to advancing knowledge and practice in the field of marketing through cutting edge research and the highest quality, innovative teaching.
What we do
From research and teaching to events and seminars, find out more about how we're advancing marketing with impact.
Research publications
Leading journals in which Marketing academics have published include: Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, and more.
Stay in the loop
Keep up to date with what’s happening in Marketing at UTS.
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Thu 1 Jan 2026 - Thu 31 Dec 2026
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9.00AM - 5.00PM Australia/Sydney (8 hours)
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Online
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Free admission
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Sat 29 Aug 2026
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9.00AM - 2.00PM Australia/Sydney (5 hours)
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City campus 15 Broadway, Ultimo NSW, 2007
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Free admission
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Wed 15 July 2026
schedule
9.00AM - 3.00PM Australia/Sydney (6 hours)
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City campus
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Free admission
News
How bait‑and‑switch sales tricks make us click on online ‘bargains’ – and what to do about it
Showing one product, but pairing it with the price of a different product, is common on online shopping sites. It’s not just wasting your time: it can be...
calendar_today
Thu 1 Jan 2026 - Thu 31 Dec 2026
schedule
9.00AM - 5.00PM Australia/Sydney (8 hours)
location_on
Online
attach_money
Free admission
calendar_today
Sat 29 Aug 2026
schedule
9.00AM - 2.00PM Australia/Sydney (5 hours)
location_on
City campus 15 Broadway, Ultimo NSW, 2007
attach_money
Free admission
calendar_today
Wed 15 July 2026
schedule
9.00AM - 3.00PM Australia/Sydney (6 hours)
location_on
City campus
attach_money
Free admission
News
How bait‑and‑switch sales tricks make us click on online ‘bargains’ – and what to do about it
Showing one product, but pairing it with the price of a different product, is common on online shopping sites. It’s not just wasting your time: it can be...