UTS course code: C04108
Testamur title: Master of Arts in Communication Management
Abbreviation: MA
Course fee: $166.67 per cp (local); $7,450 per semester (international)
Total credit points: 72

Course aims
Admission requirements
Course duration
Course structure
Course program

Course aims

Students completing the Master of Arts in Communication Management will have:

• a good understanding of the nature of communication and communication management through a broad range of theories and paradigms
• a sensitivity to ethical and legal issues related to communication
• a capacity to critically reflect on the role and responsibilities of communicators
• an understanding of contexts of communication
• the capacity to analyse, design, cost and evaluate a public relations strategy and campaign
• competency in understanding, identifying and communicating with publics to build and maintain relationships
• an understanding of organisational culture and climate factors and the ability to diagnose communication problems and engage in change management
• the ability to understand and choose appropriate research methods for communication professionals
• an understanding of the cultural bases of communication and the capacity to relate to publics from cultures other than their own
• an understanding of the implications and management of communication technologies for professional communication practice
• the capacity to be international in perspective
• a capacity to critically reflect on their learning and professional communication practice competency in analysing research data and designing and evaluating research proposals for problem solving
• the capacity to manage technical, political, moral and aesthetic communication issues
• the ability to implement communication strategies and evaluate their effectiveness
• the ability to apply communication theories to the analysis of case studies and professional practice
• the ability to analyse issues and engage in negotiation and consultation
• the ability to provide strategic advice to senior management and to manage issues and crises
• an understanding of communication management in local and international contexts
• the capacity for lifelong learning, and
• the ability to understand and practise leadership in communication management.

Admission requirements

To gain entry to this course an applicant must demonstrate a very strong level of education, background and capability. It is expected that applicants will have an undergraduate degree and/or professional experience in the field and that they will have demonstrated a high level of interest and knowledge in the area of communication management.

Course duration

The course is offered over three semesters, full time, or equivalent part time.

Course structure

Students complete six subjects and one of three Master's options.

57022 Managing Communication 8cp
57023 Communicating with Publics 8cp
57024 Managing Public Communication Strategies 8cp
57025 Cross-cultural and International Communication 8cp
57028 Research for Communication Professionals 8cp
57035 Organisational Communication Management 8cp
and
One Master's option 24cp

This option is for students completing a project in a single semester.

57029 Communication Management Case Studies 8cp
or
5xxxx Elective 8cp
57036 Communication Management Project 16cp

Option 2

This option is for students completing a project over two semesters.

57029 Communication Management Case Studies 8cp
or
5xxxx Elective 8cp
57075 Communication Management Project Part A 8cp
57076 Communication Management Project Part B 8cp

Option 3

This option is for students who do not complete a project.

57029 Communication Management Case Studies 8cp
57026 Strategic Communication and Negotiation 8cp
and
57027 Professional Practice¹ 8cp

Footnote:
1 This subject may be substituted with an elective subject.

The options in the Master's degree provide students with an opportunity to make choices about their program. The subjects 57036 Communication Management Project or 57075 Communication Management Project Part A and 57076 Communication Management Project Part B enable students to develop research capabilities and to produce a project related to their particular work interests. Students who enrol in the Part A and Part B version of this subject complete a project in two components over two semesters. Students who complete a project also complete either 57029 Communication Management Case Studies or an elective.

Alternatively, Master's degree students enrol in 57026 Strategic Communication and Negotiation to enhance their abilities as negotiators and strategists and 57027 Professional Practice to develop practical workplace experience. Students may substitute 57027 Professional Practice with another elective. Students who do not complete a Communication Management Project must complete 57029 Communication Management Case Studies.

Course program

Typical full-time program commencing in Autumn semester

Spring semester
57024 Managing Public Communication Strategies 8cp
57025 Cross-cultural and International Communication 8cp
57028 Research for Communication Professionals 8cp

Typical full-time program commencing in Spring semester

Spring semester – Option 1
57029 Communication Management Case Studies 8cp
or
5xxxx Elective 8cp
57036 Communication Management Project 16cp
or
Spring semester – Option 3
57029 Communication Management Case Studies 8cp
57026 Strategic Communication and Negotiation 8cp
and either
57027 Professional Practice 8cp
or
5xxxx Elective 8cp

Typical part-time program commencing in Autumn semester

Spring semester
57024 Managing Public Communication Strategies 8cp

Spring semester
57025 Cross-cultural and International Communication 8cp
57028 Research for Communication Professionals 8cp

Spring semester
57076 Communication Management Project Part B 8cp
or
57027 Professional Practice 8cp

Typical part-time program commencing in Spring semester

Spring semester
57024 Managing Public Communication Strategies 8cp
57028 Research for Communication Professionals 8cp

Spring semester
57025 Cross-cultural and International Communication 8cp
57027 Professional Practice 8cp
or
57026 Strategic Communication and Negotiation 8cp
or
57076 Communication Management Project Part B 8cp