Bachelor of Communication in Public Relations and Advertising Bachelor of International Studies (Honours)

Admissions information

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• Course description arrow_forward_ios

  This course is designed for aspiring professionals in creative advertising, strategic public relations and related fields. Choose this course to immerse yourself in a year of study abroad, engaging with the local language and culture, and to undertake an honours research project guided by a UTS academic. What sets this course apart is its focus on practical campaign creation for various sectors, enhancing your digital, traditional, and social media proficiency. You'll learn to navigate the industry's practical and theoretical aspects within different contexts.

  You'll acquire expertise in crafting effective communication strategies, ethical practices, and a versatile skill set applicable across diverse work environments. The course culminates in a comprehensive portfolio to showcase to employers.

  Teaching methods include hands-on projects, case studies, and collaborative learning, ensuring a blend of theory and real-world application.

  By pursuing this degree, you also have the option to broaden your career prospects with a second stream, gaining additional skills and a more robust portfolio. Career paths range from communication strategist to public relations consultant, with numerous roles in between.

  The knowledge and skills developed in the Bachelor of Communication (Strategic Communication) are designed to produce effective, ethical and qualified communication professionals and are transferable to a range of work environments and. Students produce course work that provides them with an array of material for a portfolio to show potential employers.

• Important dates arrow_forward_ios

  Find out more about application dates relating to this course

• Year 12 adjustment factor scheme arrow_forward_ios

  If you perform highly in your Year 12 subjects, your selection rank may be boosted by the Year 12 subject scheme.

  The scheme, which is automatically applied, awards selection rank adjustments to your application based on your marks in subjects that are relevant to the courses you have applied to.

• ATAR and selection ranks arrow_forward_ios

  Your Australian Tertiary Admission Rank (ATAR) is a score between 0.00 and 99.95. It shows you how you rank compared to all the students in your year group in New South Wales. A selection rank combines your ATAR with any other adjustment points that make up your overall university entrance score. Your selection rank may differ from university to university, depending on the adjustment points granted to you at each institution.

• Scholarships and prizes arrow_forward_ios

  Discover our scholarships for undergraduate, postgraduate and research students. Our scholarships celebrate diversity and academic excellence. Use the scholarship search tool to find the right scholarship for you.

  Scholarships for domestic students

  Scholarships for international students

• Transdisciplinary Electives at UTS arrow_forward_ios

  Employers tell us the skills our graduates acquire from undertaking a Transdisciplinary Elective sets them apart from the crowd. That’s why we have embedded this program into every undergraduate degree.

  All you need to do is choose the Elective that inspires you the most.

  Transdisciplinary Electives integrate knowledge from multiple disciplines, allowing you to approach complex problems from a range of perspectives.

  By combining methods and insights from various disciplines, transdisciplinary learning often leads to breakthrough ideas and creative innovations that may not be possible within the confines of a single discipline.

  If you find yourself rapt by the world of innovation – you can pair your core degree with a Diploma in Innovation, graduating with two qualifications in the same timeframe. 

  In both instances, you’ll work on a real-world challenge presented by an industry partner organisation – partners who often create career pathways for our graduates.

  * Excludes students concurrently enrolled in the Bachelor of Creative Intelligence and Innovation.

• Course duration arrow_forward_ios

  This course is offered on a five-year, full time basis. Students spend two sessions of study at a university or other higher education institution in the country of their major.

• Admission requirements arrow_forward_ios

  Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

  Eligibility for admission does not guarantee offer of a place.

• Domestic course fees arrow_forward_ios

  2025 Indicative tuition fees for government-supported domestic students

  All offers for domestic undergraduate students are for Commonwealth Supported Places (CSP).This means the Australian Government contributes to your education costs, and you pay the remaining tuition fees, known as the student contribution. If eligible, you can defer payment through HECS-HELP, or you can choose to pay your fees upfront each session.  

  2025 Tuition Fees

  Indicative first-year tuition fee: 

  Indicative total tuition fee:   

  Additional Costs 

  Your tuition fees do not include: 

  • The Student Services and Amenities Fee (SSAF), which supports student services and activities. If eligible, you can defer this fee using SA-HELP.
  • Textbooks, materials, and other course-related costs.
  • Any applicable payment processing fees (e.g., credit card surcharges).

  Important Information 

  • Fees are shown in Australian Dollars (AUD).
  • The indicative tuition fees above are based on full-time study (1 year = 48 credit points).
  • Your actual fees depend on the year you enrol, your study load and the subjects you choose. Some subjects fall into different student contribution bands.
  • You can calculate your student contribution based on the amounts listed in the student contribution table. 

• Inherent requirements arrow_forward_ios

  Inherent requirements are academic and non-academic requirements that are essential for successfully completing a course at UTS. You can find the inherent requirements for your course via the inherent requirements directory.

• Assumed knowledge arrow_forward_ios

  There are no prior language requirements for the international studies program. During their first year of study students complete a language survey to ensure they commence their language and culture study at the appropriate level.

• Professional recognition arrow_forward_ios

  This course has professional recognition from Communication and Public Relations Australia (CPRA).

• Important notes arrow_forward_ios

  This is an exit-only course. There is no direct admission to it. Current UTS students may be able to submit an Internal Course Transfer (Graduating) application to exit with this course. See the Course transfer page for further details.

  Students who commenced the Bachelor of Communication (Strategic Communication) Bachelor of International Studies (Honours) in 2025 should refer to the course description in the UTS Handbook 2025.

  Students who commenced before 2025 should refer to the course description in the year they commenced: see Handbook Archives (Pre-2025).