Last year a group of UTS Socially Responsive Design students worked with not-for-profit organisation Economic Justice Australia (EJA) to help them better promote their services to the public.
EJA is the peak organisation for community legal centres in Australia, providing specialist advice to people on social security issues and their rights.
Through the UTS Shopfront Community Program, students developed a series of clever marketing materials to help EJA better inform the public about social security. The work would build on a major rebrand undertaken by the organisation – also completed with help from UTS Shopfront students in a previous semester.
The students created an animated video highlighting two key areas of concern for EJA: The disability support pension, and how to appeal a Centrelink decision.
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The team also developed marketing templates for the organisation to use and adapt as required.
Leanne Ho, Executive Officer, EJA, said the students were very professional.
‘It was great because if we ever do this sort of thing again with a paid agency, we’ll have so much more knowledge about what to do and what we need to bring to the table,’ she said.
‘The students had so much creative energy and were so genuine in wanting to help us get our message to the public. It was really refreshing to have that experience.’
Leanne said she would recommend participating in the program to other organisations.
‘It’s all extremely positive. I really encourage all people in my networks to make use of this program. I've been encouraging other organisations to use this because it’s been so fantastic for us.’
Shopfront links the community sector to university expertise through pro bono projects completed by students as part of their studies, supervised by academic experts in their field. We aim to create mutual value, supporting community organisations while engaging students in important social justice issues. Find out more.