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Public Communication

Do you see your future in public relations or advertising? Walk the talk with the Bachelor of Communication (Public Communication).

Pub Com

Careers in both sectors require a specific set of skills — campaign design and production, copywriting, media liaison and writing, research and evaluation, sponsorship and event management — and this course has been structured to help you develop them all. You’ll also explore communication contexts for your professional practice, examining the cultural, social and political constructs that inform your chosen field.

Courses

Related postgraduate courses: Communication Management

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Why Public Communication at UTS?

  • Bring the real world into the classroom
    All our classes are based on real clients and real case studies, so you’ll gain industry relevant skills.
  • Learn from the best
    Our teaching staff are renowned academics with extensive professional experience.
  • Build connections
    Actively engage with industry throughout your degree with the opportunity to undertake internships and participate in industry competitions.
  • Get recognised
    The Public Communications major is accredited by the Public Relations Institute of Australia (PRIA). The International Advertising Association also provides a Diploma in Marketing Communications if you’ve studied a particular pattern of subjects.
  • Expand your skill set
    Choose a second major (such as Digital and Social Media, Journalism, or Creative Writing) to enhance and complement the skills of your first.
  • Climb the ladder
    Prepare for higher degree research or expanded career options with an honours degree for outstanding graduates.

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Careers

Graduate roles include communication strategists, public relations consultants, advertising executives, media liaison officers, event coordinators, publicity officers, political media advisers, advertising copywriters, community relations managers, integrated communication specialists, internal communication specialists.

Student work

What the students say

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Dara Donnelly, UTS Bachelor of Communication (Public Communication)Dara Donnelly
Bachelor of Arts in Communication (Public Communication)
Brand Strategist and Founder — BRANDARA

“I loved the simulated real-life advertising situations. You have a team and a real client and a brief and you have to deliver by this date.”

Tilly HempergerTilly Hemperger, UTS Bachelor of Communication (Public Communication) Bachelor of Arts in International Studies student
Bachelor of Communication (Public Communication) Bachelor of Arts in International Studies

“The opportunity to stretch and grow with a year on exchange is quite possibly the most meaningful thing I have ever experienced.”

Emma Graham, UTS Bachelor of Arts in Communication (Public Communication) student

Emma Graham
Bachelor of Arts in Communication (Public Communication)

“Studying at UTS, I completed the degree feeling that my studies had well equipped me to enter into the communications industry.”

More student and graduate profiles

More information

Industry recognition

The UTS Public Communication program is recognised by the International Advertising Association (IAA) and the Public Relations Institute of Australia (PRIA). 

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UTS Public Communication Martin Williams