This is the final public relations subject in the Public Communication Professional Strand. Students develop their understanding and expertise in issue and crisis identification and management for case studies. They analyse the social, political and community contexts for their client organisations and develop advanced strategies, protocols and plans. This subject includes a seminar where students are addressed by representatives from the different sectors of the public relations industry. Students undertake internships to further develop their understanding of current industry practices and expectations. These professional placements are developed with agreed learning goals and outcome measures. Alternatively, students who are already working full-time in public relations may complete a module on media interviewing practice.

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