This subject introduces students to the practice of advertising in the context of its role in business within a changing social and cultural environment. The emphasis is on campaign strategy and idea development, the use of creative briefs, media choices and creativity in design, concept and production of print media. Students will be exposed to the functions and purposes of advertising for a range of products and services drawn from a variety of sectors, including public, private and not-for-profit. Students will develop their creative ideas through to finished form in selected media using current technologies taught within the subjects.

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