This subject has two functions. First, it introduces students to research approaches and methodologies that are useful for public communication professionals. Quantitative and qualitative methodologies are addressed in the context of industry applications in public communication. Second, it explores the variety of writing approaches, techniques and products that are integral to public communication practice. Some modalities that are covered include writing fundamentals for media releases, copywriting, reports, and the transformation of specialist materials for general audiences. Students apply their knowledge of research to practical examples of written production.

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