This subject is an introduction to the world of magazines, a highly competitive and exciting media industry in Australia. A glance over any newsagency's racks indicates the diversity of magazine production in this country. For every magazine that folds, two new ones are launched, increasingly to niche markets. The subject studies mass market magazines, from highbrow to low, women's magazines, men's magazines, home maker, style maker and specialist magazines. It focuses attention on editorial agendas, presentation, marketing and advertising. It examines the qualities demanded for success and it seeks reasons for failure. It endeavours to instruct students in the complex editorial roles of conceiving and constructing a magazine. This subject teaches advanced publication and production techniques within a critical examination of modern publications practice. The subject is structured around the editing and publishing of The Point, a magazine-style newspaper which is produced by the Australian Centre for Independent Journalism.

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