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50257 Business Intelligence
8cp
Professional Strand - Information Management - 200 level

This subject aims to provide students with an overview of the characteristics of business, the environmental factors and issues impinging on information need, and the information transfer processes and information-seeking patterns identified as characteristics of business. Key considerations in this subject are organisational strategic planning and decision making; management information requirements; internal and external information sources and services for business; information and competitive intelligence; determining an organisation's information and intelligence needs; environmental scanning, and intelligence gathering. The subject emphasises the enhanced capacity of organisations to maintain business advantage through effective utilisation of information and the role of information and intelligence in the strategic planning process.


For detailed information, see the full subject description.

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