This subject is the second in the sequence of public relations subjects and further positions public reactions within the context of broader strategic management. It develops an understanding and appreciation of strategy through issues identification, stakeholder analysis and strategy writing. Students apply the concepts and practices of professional public relations to develop, design and produce innovative resources to address client problems or opportunities. They build on expertise in translating complex public relations campaign strategies to communication products within the constraints of planning, budgetary and evaluative processes.

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