This subject assumes a basic knowledge of the range of qualitative and quantitative research methods used in leisure and tourism research and of a survey and statistical analysis package such as SPSS. This subject covers two areas: conceptual/theoretical/qualitative and quantitative. The first of these addresses the nature of social science research and its relationship to policy and the development of knowledge and the conceptualisation and design of research projects. The quantitative area involves the application of statistical methods and exploration of the more advanced capabilities of the SPSS package.

Business | Design, Architecture and Building | Education | Engineering | Humanities and Social Sciences
Information Technology | Law | Nursing, Midwifery and Health | Science | Institute for International Studies