This subject examines the nature of market relations and marketing processes for sport. It focuses on the development of professional skills relevant to marketing strategies in sports management. It covers sport marketing; coordinated activities, product, price, place and promotion of sport; meeting client needs: products, programs and services in sport; selling and marketing orientations in various market sectors; market research, criteria for effective market segmentation; and promotional tools – advertising, publicity, incentives; special event marketing in sport. Corporate sponsorship, fundraising, sales and public relations are also covered.

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