This subject introduces students to the study of the tourism industry. It identifies and systematically analyses the various sectors of the industry in terms of their functional, structural, operational, and interrelational attributes. It also examines the nature of the interrelationships between the tourism industry and the significant environments with which it interacts. It provides students with an understanding of the specific context within which intra-industry management, and public sector policy aimed at the overall management of tourism, are practised.

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