This subject examines the distinctive aspects of tourist attraction management and marketing. It examines a range of selected case studies, which in the past have included Gledswood Homestead, Manly Aquarium and the Australian Museum. It reviews the relationship between tourist attractions and inbound tour operators, coach tour operators, and local, regional and State tourist organisations and involves a number of field visits. The course is of interest to students seeking to develop knowledge and skills relevant to the pursuit of careers in the tourist attraction area, or in tourism industry sectors which interact closely with tourist attractions.

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