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27116 Electronic Marketing and Management of Tourism Services
6cp; prerequisite(s): 27648 Tourism and the Industry 2; 27642 Tourism Marketing
Undergraduate

This subject examines how information and computer-mediated communication technology is used in the information-intensive travel and tourism industry. It examines and analyses the use of this technology in each sector of the tourism industry to establish why it is used, what efficiencies it brings and the implications for the links in the tourism service distribution chain. It gives students an understanding of how e-commerce in the tourism and travel industry is changing the way in which travel and tourism services are promoted and distributed to the consumer.