18cp; prerequisite(s): 24770 Thesis in Marketing (Hons) 1 Undergraduate
This subject requires the student to complete and present a 20,000-word (maximum) thesis based on an original marketing problem of a theoretical or applied nature. The thesis is expected to demonstrate the student's competency to conceptualise, conduct and present research in a scholarly and independent manner. The topic may be derived from any marketing-related area. The replication and extension of a published academic marketing article could also be considered.
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