12cp; prerequisite(s): 24734 Marketing Management or 24746 Marketing: Concepts and Applications; 24738 International Marketing Management; corequisite(s): 24743 Contemporary Issues in International Marketing Postgraduate
This subject develops skills in conducting international marketing research and marketing management activities. It involves a study tour of one or two overseas countries and enables the student to develop an appreciation of the ways in which marketing systems might be compared and evaluated across national boundaries. A greater understanding of the role and significance of Australian business in the international economy is also achieved.
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