6cp; prerequisite(s): 24734 Marketing Management; 24720 Marketing Research or 24737 E-Business Marketing; 24730 Advanced Marketing Management Postgraduate
This subject studies marketing management decision processes and procedures from a product manager's viewpoint. An increasingly complex marketing environment offers product managers new challenges and opportunities. To take advantage of the opportunities and meet the challenges, computer-aided decision procedures provide additional conceptual and applied tools for decision making. This course builds and expands on the material covered in earlier postgraduate Marketing courses by way of learning about computer models which aid a product manager in the task of managing markets.
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