This subject enhances the decision-making skills and general strategic marketing management skills of students in the context of an increasingly competitive and rapidly changing global environment. In particular, it aims: to enhance students' knowledge of theories, concepts, models and related issues in the area of competitive international marketing strategy through a comprehensive and thorough literature review of the area; and to develop students' abilities to critically evaluate and apply such theories, concepts and models in well researched, structured, and concisely written case studies, including fully developed case solutions and presentations.

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