6cp; prerequisite(s): 24734 Marketing Management or 24746 Marketing: Concepts and Applications Postgraduate
This subject enables students to broaden their understanding of marketing by focusing on the marketing of services. Major areas of economic activity such as tourism, banking, transportation and health care services are not significantly considered in traditional marketing, literature and courses that concentrate on product marketing. The case study method allows students to gain a first-hand understanding of service marketing within a wide variety of industries.
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