This subject provides a capstone experience in marketing research, drawing on the skills students have developed in 24309 Introductory Marketing Research. Students work together in teams to undertake an investigation of a marketing management problem. Each team is responsible for the identification of the research problem, designing and implementing a suitable research process and interpreting data and making recommendations to resolve the research problem. This subject features a small number of compulsory lectures. Focus is instead on team meetings geared to the specific problems of the research being undertaken.

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